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Smart Clothing Booming the Textile Industry

Once confined to fiction movies, Mark L of Iron man is gradually coming to life in our real world. With nanotech being under the cusp of major transformation, growth in the smart clothing industry has increased by leaps and bounds. 

According to a report released by a business consulting firm Grand View Research, the global smart fabrics market was worth $878.9 million in 2018, and it’s expected to reach $5.55 billion by 2025, with North America having the largest market share.

After rigid technologies like smartwatches and fitness trackers, the wearable market is being further invaded by smart clothing. However being sold as wearable tech, most of the time it turns out being cumbersome, awkward or never really working as it was expected to be. Nevertheless, the talk of a new feature is just around the corner. 

With wear-ability in mind, unlike the existing technology, the evolving smart clothing has no impact on the handle, drape, stretch or breathability of the fabric. It is a fresh piece of tech that allows assembling electronic systems directly onto garments, enabling a new generation of truly-wearable smart clothing. 

List of Smart Clothing Technology Booming the Textile Industry

DuPont Intexar

DuPont Advanced Materials has created electronic ink and film tech technology called DuPont Intexar. This technology can be directly embedded into the garment for easy and seamless integration into multiple apparel applications such as fitness, heat, and health; and has already been integrated into the Owlet Band wearable, which monitors a baby during pregnancy.

 iTBra

Cyrcadia’s development of the iTbra uses heat sensors to track the temperature fluctuations in a woman’s breasts. From this data, it maps out the wearer’s circadian pattern, or daily norms and helps determine the presence of cancer.

RFID Microchip

Microchip implants are now being used to replace keys and passwords. Though not on textiles, these microchips are being directly embedded into the body parts like the fingertips. The chip uses near-field communication (NFC) or radio-frequency identification (RFID) and is similar to the chips used to track lost pets. The U.S. military is reportedly considering using RFID chips to keep track of its troops around the world.

RFID microchip implants
RFID microchip implants

Pireta’s e-textile

The UK startup Pireta aims at innovating the wearable technology. Pireta’s technology creates genuinely wearable smart clothing without impacting the comfort of the apparel. The e-textile attaches a thin, highly-durable metallic layer at the fibre level, resulting in excellent conductivity.

Power Saver Smart Clothing

With the invention of smart clothing by the Singapore researchers, power banks would be a thing of the past. Researchers in Singapore have invented clothes that can boost connectivity and save battery life on wireless devices such as headphones and smartwatches.

Future of Smart Clothing

Gartner forecasts that worldwide wearable devices shipment will reach 225 million in 2019, an increase of 25.8 per cent from 2018. It also states- smart clothing will be one of the fastest-growing textile trends, increasing from 4.12 million shipments in 2017 to a predicted 19.91 million by 2022.

Could this genuinely wearable tech be the next big thing in the textile space? Could it really revolutionise healthcare defence and other ecosystems?

Comment below and let us know what you think.

Or drop us a Hi at hello@mantralabsglobal.com 

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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