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Smart Clothing Booming the Textile Industry

Once confined to fiction movies, Mark L of Iron man is gradually coming to life in our real world. With nanotech being under the cusp of major transformation, growth in the smart clothing industry has increased by leaps and bounds. 

According to a report released by a business consulting firm Grand View Research, the global smart fabrics market was worth $878.9 million in 2018, and it’s expected to reach $5.55 billion by 2025, with North America having the largest market share.

After rigid technologies like smartwatches and fitness trackers, the wearable market is being further invaded by smart clothing. However being sold as wearable tech, most of the time it turns out being cumbersome, awkward or never really working as it was expected to be. Nevertheless, the talk of a new feature is just around the corner. 

With wear-ability in mind, unlike the existing technology, the evolving smart clothing has no impact on the handle, drape, stretch or breathability of the fabric. It is a fresh piece of tech that allows assembling electronic systems directly onto garments, enabling a new generation of truly-wearable smart clothing. 

List of Smart Clothing Technology Booming the Textile Industry

DuPont Intexar

DuPont Advanced Materials has created electronic ink and film tech technology called DuPont Intexar. This technology can be directly embedded into the garment for easy and seamless integration into multiple apparel applications such as fitness, heat, and health; and has already been integrated into the Owlet Band wearable, which monitors a baby during pregnancy.


Cyrcadia’s development of the iTbra uses heat sensors to track the temperature fluctuations in a woman’s breasts. From this data, it maps out the wearer’s circadian pattern, or daily norms and helps determine the presence of cancer.

RFID Microchip

Microchip implants are now being used to replace keys and passwords. Though not on textiles, these microchips are being directly embedded into the body parts like the fingertips. The chip uses near-field communication (NFC) or radio-frequency identification (RFID) and is similar to the chips used to track lost pets. The U.S. military is reportedly considering using RFID chips to keep track of its troops around the world.

RFID microchip implants
RFID microchip implants

Pireta’s e-textile

The UK startup Pireta aims at innovating the wearable technology. Pireta’s technology creates genuinely wearable smart clothing without impacting the comfort of the apparel. The e-textile attaches a thin, highly-durable metallic layer at the fibre level, resulting in excellent conductivity.

Power Saver Smart Clothing

With the invention of smart clothing by the Singapore researchers, power banks would be a thing of the past. Researchers in Singapore have invented clothes that can boost connectivity and save battery life on wireless devices such as headphones and smartwatches.

Future of Smart Clothing

Gartner forecasts that worldwide wearable devices shipment will reach 225 million in 2019, an increase of 25.8 per cent from 2018. It also states- smart clothing will be one of the fastest-growing textile trends, increasing from 4.12 million shipments in 2017 to a predicted 19.91 million by 2022.

Could this genuinely wearable tech be the next big thing in the textile space? Could it really revolutionise healthcare defence and other ecosystems?

Comment below and let us know what you think.

Or drop us a Hi at hello@mantralabsglobal.com 


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Retention playbook for Insurance firms in the backdrop of financial crises

4 minutes read

Belonging to one of the oldest industries in the world, Insurance companies have weathered multiple calamities over the years and have proven themselves to be resilient entities that can truly stand the test of time. Today, however, the industry faces some of its toughest trials yet. Technology has fundamentally changed what it means to be an insurer and the cumulative effects of the pandemic coupled with a weak global economic output have impacted the industry in ways both good and bad.

Chart, line chart

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Source: Deloitte Services LP Economic Analysis

For instance, the U.S market recorded a sharp dip in GDP in the wake of the pandemic and it was expected that the economy would bounce back bringing with it a resurgent demand for all products (including insurance) across the board. It must be noted that the outlook toward insurance products changed as a result of the pandemic. Life insurance products were no longer an afterthought, although profitability in this segment declined over the years. Property-and-Casualty (P&C) insurance, especially motor insurance, continued to be a strong driver, while health insurance proved to be the fastest-growing segment with robust demand from different geographies

Simultaneously, the insurance industry finds itself on the cusp of an industry-wide shift as technology is starting to play a greater role in core operations. In particular, technologies such as AI, AR, and VR are being deployed extensively to retain customers amidst this technological and economic upheaval.

Double down on digital

For insurance firms, IT budgets were almost exclusively dedicated to maintaining legacy systems, but with the rise of InsurTech, it is imperative that firms start dedicating more of their budgets towards developing advanced capabilities such as predictive analytics, AI-driven offerings, etc. Insurance has long been an industry that makes extensive use of complex statistical and mathematical models to guide pricing and product development strategies. By incorporating the latest technological advances with the rich data they have accumulated over the years, insurance firms are poised to emerge stronger and more competitive than ever.

Using AI to curate a bespoke customer experience

Insurance has always been a low-margin affair and success in the business is primarily a function of selling the right products to the right people and reducing churn as much as possible. This is particularly important as customer retention is normally conceived as an afterthought in most industries, as evidenced in the following chart.

Chart, sunburst chart

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        Source: econconusltancy.com

AI-powered tools (even with narrow capabilities) can do wonders for the insurance industry at large. When architected in the right manner, they can be used to automate a bulk of the standardized and automated processes that insurance companies have. AI can be used to automate and accelerate claims, assess homeowner policies via drones, and facilitate richer customer experiences through sophisticated chatbots. Such advances have a domino effect of increasing CSAT scores, boosting retention rates, reducing CACs, and ultimately improving profitability by as much as 95%.

Crafting immersive products through AR/VR

Customer retention is largely a function of how good a product is, and how effective it is in solving the customers’ pain points. In the face of increasing commodification, insurance companies that go the extra mile to make the buying process more immersive and engaging can gain a definite edge over competitors.

Globally, companies are flocking to implement AR/VR into their customer engagement strategies as it allows them to better several aspects of the customer journey in one fell swoop. Relationship building, product visualization, and highly personalized products are some of the benefits that AR/VR confers to its wielders.  

By honoring the customer sentiments of today and applying a slick AR/VR-powered veneer over its existing product layer, insurance companies can cater to a younger audience (Gen Z) by educating them about insurance products and tailoring digital delivery experiences. This could pay off in the long run by building a large customer base that could be retained and served for a much longer period.

The way forward

The Insurance industry is undergoing a shift of tectonic proportions as an older generation makes way for a new and younger one that has little to no perceptions about the industry. By investing in next-generation technologies such as AR/VR, firms can build new products to capture this new market and catapult themselves to leadership positions simply by way of keeping up with the times.

We have already seen how AR is a potential game-changer for the insurance industry. It is only a matter of time before it becomes commonplace.


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