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A Synopsis of Customer Review and Feedback Systems

Customer experience is a top priority for businesses. While customer feedback is important to improve products/services according to user preferences; reviews play the role of word-of-mouth communication in the digital world. For instance, 86% of millennials admit they’re influenced by negative reviews, according to Dimensional Research. Organizations have started to invest in customer feedback systems […]

Are Wellness & Diagnostic Apps Transforming ‘Patient Experiences’?

The mobile engagement has swiftly risen to one of the top four strategies for delivering next-gen experiences to customers — thanks to the rate of adoption of mobile devices and applications in the last ten years. The rapid growth has prompted organizations to take the mobile-first approach for enhancing the customer’s journey.  The ‘mobile engagement’ […]

Customer Journey is the New Product

Even when the customer has successfully added items to cart, it all means zilch until the purchase is complete. The average cart abandonment rate for all sectors worldwide was 75.6% last year. Simply put three out of every four digital customers leave websites without completing the purchase.  At the customer acquisition phase, you’ve to compete […]

Raising the Bar: Key Takeaways from Salesforce ‘Connected Customer’ Conference

Living up to the Customer is the nouveau and delicate challenge surrounding digital enterprises today. The holisitic shift in focus has parlayed the reaps of experimentation around ‘customer loyalty’ a decade ago, into a new hymn praising the ‘extraordinary experiences’ that businesses can now deliver to their customers. Moreover, 84% of customers say the experience […]

Consumer-Centric Design in Insurance

Insurance instinctively feels old. It’s as though, the fast-moving parts of the digital age can’t seem to permeate its an archaic blueprint. Sure enough, it looks and feels that way too. One look at the spasm of choices to avail insurance online will leave you feeling dull and permanently bored. Consumers often don’t buy insurance, […]

Key Takeaways of 4th Insurance India Summit & Awards 2019

Innovation and Disruption are causing a paradigm shift in the Indian insurance industry today. The industry is expected to touch USD 280B by 2020. With the advent of InsurTech, Blockchain, Big Data, AI, IoT, AR amidst changing consumer preferences — there has been a holistic approach to insurance automation, challenging the traditional concepts making insurance […]

5 ways Augmented Reality is disrupting the customer experience

Back in 2016, Apple CEO Tim Cook said that augmented reality would be more significant than virtual reality and as of now we cannot agree more with him on this statement. The first most famous example of AR was the Pokemon Go that shook the entire world with its antic features. The amalgamation of the real […]

5 Proven Strategies to Improve Customer Experience

If your customer’s flight arrives early and you’re able to make arrangements for changes in stay and travel plans beforehand, then that’s a great experience for the customer. If your customer needs to call support portal and request for changes, then that’s just customer service. Bain & Company together with Harvard Business School foretold- increasing […]

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