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Technology Trends in 2023

In the past couple of years, we have witnessed revolutionary breakthroughs in technology. In a post-pandemic world, anything is possible. Technology will continue to influence how we live and work in 2023. As more products and services include artificial intelligence (AI) and machine learning (ML), they become smarter and more capable of carrying out jobs that were previously solely performed by humans. 

Here are some trends that will shape 2023:

  1. Web3/Blockchain: The blockchain ledger is being utilized in various contexts, including the protection of patient data, accelerating transaction times, reducing digital fraud, and more. By 2030, according to a report by Statista, the market is projected to grow by a CAGR of 82.8% touching $1,235.71 billion. 
  • Asset Tokenization: It is anticipated that some sectors, like healthcare and finance, may choose private blockchains in the years to come due to the requirement for greater security and privacy. The BFSI, retail, travel & hospitality, healthcare, IT & telecom, and media & entertainment are the different market segments for tokenization. The BFSI industry is anticipated to hold the most significant market share for tokenization in 2023. The expansion of this market is attributed to the rise in payment security solutions adoption and data breaches in the BFSI industry.
  1. Web AR: Some benefits of using Augmented Reality in business are boosting sales, minimizing returns, increasing customer engagement, collecting data on customer preferences, and providing a contactless experience. Users can now virtually try clothes and jewelry before purchasing on websites like Candere and Hazoorilal with the help of Web AR. Beauty and wellness platforms like Nykaa and Purplle let one try on lipstick shades digitally before purchasing them. Leading eCommerce portal for eyewear Lenskart allows customers to try on different frames virtually to choose the right one. Web AR is also used in education, taking the learning process to another level. It can be used to understand complex study models. For eg: Medical students can study human anatomy and even train for surgery on it.

Luminaire, a German-based aggregator of in-home and office lighting solutions partnered with Mantra Labs to create an AR model through paper catalogs, hand sketches, technical/2D drawings, and an interactive product database for products with electrical, luminous, & mechanical specifications.

  1. Adaptive AI: Unlike conventional AI systems, adaptive AI can modify its own learning strategies to account for changes in the actual world that weren’t anticipated when the system was created. By 2026, Gartner predicts that businesses that have implemented AI engineering methods to create and oversee adaptive AI systems will outperform their rivals in terms of the quantity and speed of operationalizing AI models. 

Hitee, Mantra Labs’ industry-specific AI-driven conversational chatbot helps insurance enterprises with customer onboarding by creating workflow automation, ticket queuing, etc.

  1. Metaverse: According to Forbes, the metaverse will contribute $5 trillion to the world economy by 2030, and 2023 will be the year that determines the metaverse’s course for the following ten years. Further, it says that by 2023, we’ll have more immersive meeting spaces where people can collaborate, develop, and create things. 
  • Education and learning: Mesh is a mixed reality collaboration and communication platform by Microsoft for staff, faculty, and students to interact using 3D avatars. 
  • Banking and finance: Metaverse in banking is reaching new heights. From any place, the banking metaverse provides a 360-degree picture of actual banks. One can still use their laptop or mobile device to access Metaverse banking even if they don’t own a VR headset.
  • Healthcare: Patients and doctors can communicate in virtual 3D clinics under the umbrella of telemedicine and telehealth, a notion made popular by the Metaverse after the pandemic. Another example is the Metaverse-powered Digital Twin technology, which enables the creation of a patient’s digital representation for the purpose of testing therapies and medications.
  1. Predictive analytics in Logistics: Playing a significant role in logistics by enabling businesses to foresee demand, anticipated delivery dates, and optimize the supply chain, the predictive analysis will result in quicker deliveries, less waste, and cheaper prices.

Hwy Haul, a California-based freight brokerage startup, partnered with Mantra Labs to create a portal to track their freight from booking to end a carrier portal to manage their fleet and drivers, an OPS portal to manage operations and backend systems, and a driver mobile app to deliver conveniently.

Key takeaways:

Technology has always been evident in every ecosystem. However, with the advent of AI and data analytics, one can expect a rather structured, sustainable, and creative take on things. While existing technologies continue to serve and enhance the customer experience, one will witness new ideas and experiments to promote a convenient and conscious lifestyle.

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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