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Latest PHP Trends in 2018

 

PHP is one of the most simple to use the server-side scripting language. PHP frameworks are developed to complement PHP in many ways as they cater a basic structure and enforce the developers to use coding standards and development guidelines to stabilize the product and standardize the process. So this helps to reduce complexity & facilitates developers with all the comfort to focus on their specific areas without affecting the development of other modules.

I have listed down some of the main PHP frameworks which will remain the popular choice for developers in 2018 as well.

Laravel

According to our recent analysis of Google Trends, it can be clearly noticed that Laravel framework stands out & stands above all the frameworks listed and shall stay at the top in 2018. Since 2015’s Sitepoint survey showed that Laravel framework has an excellent documentation, robust features and a growing support community which made Laravel a clear winner in the list of PHP frameworks. Till now with the launch of Laravel 5.5 framework Google Trends has witnessed an increase in Laravel search results across the globe.

Laravel Framework facilitates many specific packages such the Blade Templating Engine, Artisan, eloquent ORM, Middleware, PHPUnit for Unit Testing, RESTful controllers & being the first one to introduce routing in an abstract way. All because of these extensive features many companies started providing Laravel Development Services to grow their business.

One of the most important functionalities of Laravel is the way it handles NoSQL structures like MongoDB & more. It is easy & comfortable for any developer to get started with Laravel because of its excellent documentation. If you are a developer who wishes to work with PHP then it is very useful to become a PHP Laravel developer.

CodeIgniter

This framework, which has more than 11 years, shot to fame thanks to the relatively unassuming use of resources, simplicity, convenience, a huge number of documents, designed for developers of any level, the absence of restrictions. At one time, Laravel is beginning to develop as a competitor CodeIgniter, so that until recently it was a universal benchmark.

  • CodeIgniter Reactor great support community, including libraries, modules, templates, and documentation;
  • Templates to work with databases, which are very similar to SQL syntax
  • The possibility of caching on the server side;
  • Using the package manager for quick connection of the libraries from the command line.

Symfony

Symfony has been touted for a while now as a very stable, high performance, well documented, and modular project. Symfony is backed by the French SensioLabs and has been developed by them and its community to be a fantastic framework.

  • Symfony defines MVC while many other frameworks try to simply follow MVC rules.
  • The standards of Symfony also make it easier to catch errors and to write high-quality code; its community is growing every year.
  • Symfony is The leading PHP framework to create websites and web applications
  • Laravel uses Symfony

Symfony is used by many big name companies like the BBC and open source project such as Drupal and eZpublish. Symfony was written with stability in mind in a very professional way. Its documentation is extensive, and its community is just as vast. Hence used for building both performances REST APIs, as well as fully fledged web applications.

Yii 

Yii is considered as the best framework in a lot of PHP frameworks. This framework facilitates the development of any kind of web app. It is known for being fast & flexible. Yii 2 is easy to install as it utilizes modern technologies & is backed up by the extensive set of features. Moreover, it supports high extensibility with great security & encourages testing. The launch of Yii 2.0 beta has started attracting developers with its new functionalities, features, changes, bug fixes & more. Yii 2 supports PHP 5.3 and some of the functionalities have been inherited from Yii 1.1

CakePHP

Being one of the oldest frameworks CakePHP retains its user base & is gradually but continuously growing. It also has an impressive portfolio comprising of big brands such as Express & BMW. Alike CodeIgnitor, CakePHP is an ideal framework for beginners. It also supports the rapid development of commercial web apps. It has built-in code generation with a scaffolding functionality to increase the speed of development & numerous packages to carry out general functionalities. Configuration process of CakePHP is a breeze as it reduces the need for unwanted complicated files such as XML or YAML config files. Faster builds are one of the main features along with the security features which include measures to prevent cyber-attacks.

ZEND

Zend Framework is prominently known for its go-to professional framework. It is commonly used for powerful enterprise-level applications. It is built with an extensive set of features such as security, extensibility in mind & performance. Zend isn’t ideal for rapid application development as it was developed with a focus on enterprise applications hence it has an enterprise driven nature with the support of numerous components such as feeds, forms, services and more.

Here is the link to know what were the trends in 2017, Latest PHP trends in 2017

 

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Retention playbook for Insurance firms in the backdrop of financial crises

4 minutes read

Belonging to one of the oldest industries in the world, Insurance companies have weathered multiple calamities over the years and have proven themselves to be resilient entities that can truly stand the test of time. Today, however, the industry faces some of its toughest trials yet. Technology has fundamentally changed what it means to be an insurer and the cumulative effects of the pandemic coupled with a weak global economic output have impacted the industry in ways both good and bad.

Chart, line chart

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Source: Deloitte Services LP Economic Analysis

For instance, the U.S market recorded a sharp dip in GDP in the wake of the pandemic and it was expected that the economy would bounce back bringing with it a resurgent demand for all products (including insurance) across the board. It must be noted that the outlook toward insurance products changed as a result of the pandemic. Life insurance products were no longer an afterthought, although profitability in this segment declined over the years. Property-and-Casualty (P&C) insurance, especially motor insurance, continued to be a strong driver, while health insurance proved to be the fastest-growing segment with robust demand from different geographies

Simultaneously, the insurance industry finds itself on the cusp of an industry-wide shift as technology is starting to play a greater role in core operations. In particular, technologies such as AI, AR, and VR are being deployed extensively to retain customers amidst this technological and economic upheaval.

Double down on digital

For insurance firms, IT budgets were almost exclusively dedicated to maintaining legacy systems, but with the rise of InsurTech, it is imperative that firms start dedicating more of their budgets towards developing advanced capabilities such as predictive analytics, AI-driven offerings, etc. Insurance has long been an industry that makes extensive use of complex statistical and mathematical models to guide pricing and product development strategies. By incorporating the latest technological advances with the rich data they have accumulated over the years, insurance firms are poised to emerge stronger and more competitive than ever.

Using AI to curate a bespoke customer experience

Insurance has always been a low-margin affair and success in the business is primarily a function of selling the right products to the right people and reducing churn as much as possible. This is particularly important as customer retention is normally conceived as an afterthought in most industries, as evidenced in the following chart.

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        Source: econconusltancy.com

AI-powered tools (even with narrow capabilities) can do wonders for the insurance industry at large. When architected in the right manner, they can be used to automate a bulk of the standardized and automated processes that insurance companies have. AI can be used to automate and accelerate claims, assess homeowner policies via drones, and facilitate richer customer experiences through sophisticated chatbots. Such advances have a domino effect of increasing CSAT scores, boosting retention rates, reducing CACs, and ultimately improving profitability by as much as 95%.

Crafting immersive products through AR/VR

Customer retention is largely a function of how good a product is, and how effective it is in solving the customers’ pain points. In the face of increasing commodification, insurance companies that go the extra mile to make the buying process more immersive and engaging can gain a definite edge over competitors.

Globally, companies are flocking to implement AR/VR into their customer engagement strategies as it allows them to better several aspects of the customer journey in one fell swoop. Relationship building, product visualization, and highly personalized products are some of the benefits that AR/VR confers to its wielders.  

By honoring the customer sentiments of today and applying a slick AR/VR-powered veneer over its existing product layer, insurance companies can cater to a younger audience (Gen Z) by educating them about insurance products and tailoring digital delivery experiences. This could pay off in the long run by building a large customer base that could be retained and served for a much longer period.

The way forward

The Insurance industry is undergoing a shift of tectonic proportions as an older generation makes way for a new and younger one that has little to no perceptions about the industry. By investing in next-generation technologies such as AR/VR, firms can build new products to capture this new market and catapult themselves to leadership positions simply by way of keeping up with the times.

We have already seen how AR is a potential game-changer for the insurance industry. It is only a matter of time before it becomes commonplace.

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