Have you ever thought what it is like to be a Social-Seller? In the new age world where internet has not only deeply affected our day to day lives but has managed to become a part of it, selling products online via social selling is something that is more popular than ever. It gives you an advantage in various ways, to name a few you have a larger customer base, no need for a physical shop and with current demonetization in India it helps the aspiring sellers to offer various e-payment options.
Sellfash is a revolution when it comes to being a professional Social-Seller. It not only empowers the sellers and retailers but helps in maintaining a balance between what you need and what you don’t. It automates the supplier – reseller chain for social selling. So now you don’t have to go through incidents of lost database, that happens even on networks like WhatsApp.
You can showcase your products, manage payments, inventory and supplier-reseller groups with SellFash. It saves you from the hassle of numerous bank transfers and queries related to stock and price.
The App offers various features to help you manage your online shop in just a few taps on your Smartphone’s. As a user you can create your own dedicated web shop in a few minutes and sell your own products as well as the products you are reselling.
It has built-in options to create your shop and personalize it, by choosing a cover, a name and displaying the products you offer in a much cleaner, yet more appealing way.
The app also helps you in making online payment through Credit cards, Debit cards and Internet Banking making it easier for you to confirm orders in a much secure way.
It also hosts a Supplier – Reseller network to ease the pain of sending regular broadcasts to all your resellers and answering their queries.
It is also equipped with options to directly share your products to various social networks like Facebook and Whatsapp.
With these handy options the sellers get additional benefit like hassle free Stock Management, Supply regulation and Payment Distribution.
Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process.
1. Google Analytics:
Use case scenario: Website Audit, Research, Analysis, and Technical Assessment Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.
2. Hotjar:
Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.
3. Crazy Egg: Use case scenario: Website Audit, Research, Analysis Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.
4. SEMrush:
Use case scenario: Research, Analysis, SEO Optimization Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.
5. Similarweb: Use case scenario: Research, Website Traffic, and Demography, Competitor Analysis Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.
6. Moz: Use case scenario: Research, Analysis, SEO Optimization Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.
7. Ahrefs: Use case scenario: Research, Analysis, SEO Optimization
Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.
8. Google Search Console:
Use case scenario: Technical Assessment, SEO Optimization Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.
9. Adobe Analytics: Use case scenario: Website Audit, Research, Analysis, Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.
10. Google Trends:
Use case scenario: Content Strategy, Keyword Research, User Intent Analysis Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.
About the Author:
Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.
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