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Why Interoperability is Key To Unlocking India’s Digital Healthcare Ecosystem

India’s mammoth hospital landscape accounts for nearly 60% of the overall health ecosystem’s revenues. The COVID-19 Pandemic has escalated digital health-seeking behaviour within the public consciousness and renewed India’s impetus towards healthcare innovation. Traditional modes of healthcare delivery are being phased out, in favour of new and disruptive models. The creation of the National Health Stack (NHS), a digital platform with the aim to create universal health records for all Indian citizens by 2022, will bring both central & state health verticals under a common banner.

Yes, progress is slow, but the addition of new frameworks for Health ID, PHR, telemedicine, and OPD insurance will create macro-level demand beyond local in-patient catchment zones. India’s Healthcare ecosystem is now slowly but surely moving towards a wellness-driven model of care delivery from its historically siloed & episodic intervention approach. This streamlining of healthcare creates a new wealth of opportunities for healthcare enterprises. 

But at the core of this approach lies the biggest challenge yet for Indian healthcare — Interoperability or the lack thereof as of now. The ability of health information systems, applications, and devices to send or receive data is paramount to the success of this new foundational framework.

What does the NDHM blueprint have for us? 

By design, the NDHM envisions the healthcare ecosystem to be a comprehensive set of digital platforms—sets of essential APIs, with a strong foundational architecture framework—that brings together multiple groups of stakeholders enabled by shared interfaces, reusable building blocks, and open standards. 

The Blueprint underlines key principles which include the domain perspective—Universal Health Coverage, Security & Privacy by Design, Education & Empowerment, and Inclusiveness of citizens; and the technology perspective—Building Blocks, Interoperability, a set of Registries as single sources of truth, Open Standards, and Open APIs. 

For ‘Technical interoperability’ considerations, all participating health ecosystem entities will need to adopt the standards defined by the IndEA framework. This will allow the integration of all disparate systems under one roof to securely achieve the exchange of clinical records and patient-data portability across India.

The NDHM Ecosystem will allow healthcare providers to gain better reach to new demand pools in OPD & IPD care. India’s OPD rates are currently only at 4 per day per 1000 population. For the patient, this means more preventive check-ups, lower out-of-pocket expenses, timely access to referrals, follow-up care, and improved health-seeking behavior. 

Centralized ID systems across International Territories 

All of this is being tied to a unique health ID for each citizen (or patient in a healthcare setting). What’s unique about health IDs is that each health ID is linked to ‘care contexts’ which carry information about a person’s health episode and can include health records like out-patient consultation notes, diagnostic reports, discharge summaries, and prescriptions. They are also linked to a health data consent manager to help manage a person’s privacy and consent. 

Centralised ID systems, although they come with great privacy & security-related risks, are essential to expanding coverage and strengthening links to service delivery for underprivileged citizens. India’s Unique Identification (UID) project, commonly known as Aadhaar, has also spurred interest in countries like Russia, Morocco, Algeria, Tunisia, Indonesia, Thailand, Malaysia, Philippines, and Singapore – who are now looking to develop Aadhaar-like identification systems for their territories.

By tying together unique IDs that are carefully secured with our health records, health systems can ‘talk’ with each other through secure data exchanges and facilitate optimization of innovative healthcare delivery models. For instance, a patient with a chronic condition (like diabetes, heart disease, etc.) can choose to send their health data to their practitioner of choice and have medical information, treatment, and advice flow to them, instead of them having to step into a doctor’s office.

Platforms that help add richness to existing Medical Information Systems

Distribution in healthcare will get a new and long-awaited facelift with the influx of health startups and other innovative solutions being allowed to permeate the market. Modern EHRs play a significant role in enhancing these new business models — by pulling information that has been traditionally siloed into new systems built on top of the EHRs, that can draw ‘patient-experience changing’ insights from them. For instance, Epic’s App Orchard and Cerner’s Code, and Allscripts’ Development Program — have opened up their platforms to encourage app development in this space. Data that flows into EHR systems, like Orchard or Allscripts, can then be fed into a clinical decision support system (CDSS) — from where developers can train models and provide inferences. For example, take the case of a patient who has a specific pattern of disease history. With the aid of Machine learning trained models, a CDSS can prompt the clinician with guidance about diagnosis options based on the patient’s previous history.

Let’s look at another example, where traditional vital signs and lab values are used to signal alarms for a patient’s health condition. A patient who has previously been treated for chronic bronchitis may come in because they are experiencing an unknown allergic reaction. In a typical scenario, the clinician has to depend on lab values, extensive tests, and context-less medical history reports — to get to the root of the issue. 

But this can be replaced by continuously monitoring AI tools that detect early patterns in health deterioration. In this example case, it could have helped the clinician identify immediately that the patient’s condition may be caused by exposure to allergy triggers, causing ‘allergic bronchitis’. Curated data from EHRs can be used to train models that help risk-stratify patients and assist decision-makers in classifying preoperative & non-operative patients into multiple risk categories.

Data warehouses contain the valuable oil, that is EHR data, but are also enriched with other types of data – like claims data, imaging data, genetic information-type, patient-generated data such as patient-reported outcomes, and wearable-generated data that includes nutrition, at-home vitals monitoring, physical activity status – collected from smartphones and watches. 

Today, data sharing is far from uncommon. For example, The OneFlorida Clinical Research Consortium uses clinical data from twelve healthcare organizations that provide care for nearly fifteen million Florida residents in 22 hospitals. Another example is the European Medical Information Framework (EMIF) which contains EHR data from 14 countries, blended into a single data model to enable new medical discovery and research.

Unsurprisingly, EHR companies were amongst the first to comply with interoperability rules. To that effect, EHR APIs are used for extracting data elements and other patient information from health records stored within one health IT system. With this data, healthcare organizations can potentially build a broad range of applications from patient-facing health apps, telehealth platforms, patient management solutions for treatment monitoring to existing patient portals. 

What’s Next?

In the next ten years, Cisco predicts that 500 billion sensory devices with 4-5 signals each will be connected to the Internet of Everything. This will create about 250 sensory data points per person on average. This wealth of data is ushering in a new wave of opportunities within healthcare. Deriving new interactions from the patient’s journey can be quite arduous. As the health consumer is being ushered into the ‘age of experiences’, the onus is on digital healthcare enterprises to make them more relevant, emotional, and personalized. 

By preparing for ‘Integration Readiness’, healthcare providers can access new patient demand pools from tier-2 & tier-3 cities, identify insights about the health consumer’s life cycle needs, and leverage new technologies to draw in more value from these interactions than ever before. Consequently, hospitals will be able to drive improved margins from reduced administrative costs and gain higher utilization through increased demand.

Parag Sharma, CEO & Founder, Mantra Labs featured in CXO Outlook. Read More – CXO Outlookhttps://www.cxooutlook.com/why-interoperability-is-key-to-unlocking-indias-digital-healthcare-ecosystem/

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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