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Why Interoperability is Key To Unlocking India’s Digital Healthcare Ecosystem

India’s mammoth hospital landscape accounts for nearly 60% of the overall health ecosystem’s revenues. The COVID-19 Pandemic has escalated digital health-seeking behaviour within the public consciousness and renewed India’s impetus towards healthcare innovation. Traditional modes of healthcare delivery are being phased out, in favour of new and disruptive models. The creation of the National Health Stack (NHS), a digital platform with the aim to create universal health records for all Indian citizens by 2022, will bring both central & state health verticals under a common banner.

Yes, progress is slow, but the addition of new frameworks for Health ID, PHR, telemedicine, and OPD insurance will create macro-level demand beyond local in-patient catchment zones. India’s Healthcare ecosystem is now slowly but surely moving towards a wellness-driven model of care delivery from its historically siloed & episodic intervention approach. This streamlining of healthcare creates a new wealth of opportunities for healthcare enterprises. 

But at the core of this approach lies the biggest challenge yet for Indian healthcare — Interoperability or the lack thereof as of now. The ability of health information systems, applications, and devices to send or receive data is paramount to the success of this new foundational framework.

What does the NDHM blueprint have for us? 

By design, the NDHM envisions the healthcare ecosystem to be a comprehensive set of digital platforms—sets of essential APIs, with a strong foundational architecture framework—that brings together multiple groups of stakeholders enabled by shared interfaces, reusable building blocks, and open standards. 

The Blueprint underlines key principles which include the domain perspective—Universal Health Coverage, Security & Privacy by Design, Education & Empowerment, and Inclusiveness of citizens; and the technology perspective—Building Blocks, Interoperability, a set of Registries as single sources of truth, Open Standards, and Open APIs. 

For ‘Technical interoperability’ considerations, all participating health ecosystem entities will need to adopt the standards defined by the IndEA framework. This will allow the integration of all disparate systems under one roof to securely achieve the exchange of clinical records and patient-data portability across India.

The NDHM Ecosystem will allow healthcare providers to gain better reach to new demand pools in OPD & IPD care. India’s OPD rates are currently only at 4 per day per 1000 population. For the patient, this means more preventive check-ups, lower out-of-pocket expenses, timely access to referrals, follow-up care, and improved health-seeking behavior. 

Centralized ID systems across International Territories 

All of this is being tied to a unique health ID for each citizen (or patient in a healthcare setting). What’s unique about health IDs is that each health ID is linked to ‘care contexts’ which carry information about a person’s health episode and can include health records like out-patient consultation notes, diagnostic reports, discharge summaries, and prescriptions. They are also linked to a health data consent manager to help manage a person’s privacy and consent. 

Centralised ID systems, although they come with great privacy & security-related risks, are essential to expanding coverage and strengthening links to service delivery for underprivileged citizens. India’s Unique Identification (UID) project, commonly known as Aadhaar, has also spurred interest in countries like Russia, Morocco, Algeria, Tunisia, Indonesia, Thailand, Malaysia, Philippines, and Singapore – who are now looking to develop Aadhaar-like identification systems for their territories.

By tying together unique IDs that are carefully secured with our health records, health systems can ‘talk’ with each other through secure data exchanges and facilitate optimization of innovative healthcare delivery models. For instance, a patient with a chronic condition (like diabetes, heart disease, etc.) can choose to send their health data to their practitioner of choice and have medical information, treatment, and advice flow to them, instead of them having to step into a doctor’s office.

Platforms that help add richness to existing Medical Information Systems

Distribution in healthcare will get a new and long-awaited facelift with the influx of health startups and other innovative solutions being allowed to permeate the market. Modern EHRs play a significant role in enhancing these new business models — by pulling information that has been traditionally siloed into new systems built on top of the EHRs, that can draw ‘patient-experience changing’ insights from them. For instance, Epic’s App Orchard and Cerner’s Code, and Allscripts’ Development Program — have opened up their platforms to encourage app development in this space. Data that flows into EHR systems, like Orchard or Allscripts, can then be fed into a clinical decision support system (CDSS) — from where developers can train models and provide inferences. For example, take the case of a patient who has a specific pattern of disease history. With the aid of Machine learning trained models, a CDSS can prompt the clinician with guidance about diagnosis options based on the patient’s previous history.

Let’s look at another example, where traditional vital signs and lab values are used to signal alarms for a patient’s health condition. A patient who has previously been treated for chronic bronchitis may come in because they are experiencing an unknown allergic reaction. In a typical scenario, the clinician has to depend on lab values, extensive tests, and context-less medical history reports — to get to the root of the issue. 

But this can be replaced by continuously monitoring AI tools that detect early patterns in health deterioration. In this example case, it could have helped the clinician identify immediately that the patient’s condition may be caused by exposure to allergy triggers, causing ‘allergic bronchitis’. Curated data from EHRs can be used to train models that help risk-stratify patients and assist decision-makers in classifying preoperative & non-operative patients into multiple risk categories.

Data warehouses contain the valuable oil, that is EHR data, but are also enriched with other types of data – like claims data, imaging data, genetic information-type, patient-generated data such as patient-reported outcomes, and wearable-generated data that includes nutrition, at-home vitals monitoring, physical activity status – collected from smartphones and watches. 

Today, data sharing is far from uncommon. For example, The OneFlorida Clinical Research Consortium uses clinical data from twelve healthcare organizations that provide care for nearly fifteen million Florida residents in 22 hospitals. Another example is the European Medical Information Framework (EMIF) which contains EHR data from 14 countries, blended into a single data model to enable new medical discovery and research.

Unsurprisingly, EHR companies were amongst the first to comply with interoperability rules. To that effect, EHR APIs are used for extracting data elements and other patient information from health records stored within one health IT system. With this data, healthcare organizations can potentially build a broad range of applications from patient-facing health apps, telehealth platforms, patient management solutions for treatment monitoring to existing patient portals. 

What’s Next?

In the next ten years, Cisco predicts that 500 billion sensory devices with 4-5 signals each will be connected to the Internet of Everything. This will create about 250 sensory data points per person on average. This wealth of data is ushering in a new wave of opportunities within healthcare. Deriving new interactions from the patient’s journey can be quite arduous. As the health consumer is being ushered into the ‘age of experiences’, the onus is on digital healthcare enterprises to make them more relevant, emotional, and personalized. 

By preparing for ‘Integration Readiness’, healthcare providers can access new patient demand pools from tier-2 & tier-3 cities, identify insights about the health consumer’s life cycle needs, and leverage new technologies to draw in more value from these interactions than ever before. Consequently, hospitals will be able to drive improved margins from reduced administrative costs and gain higher utilization through increased demand.

Parag Sharma, CEO & Founder, Mantra Labs featured in CXO Outlook. Read More – CXO Outlookhttps://www.cxooutlook.com/why-interoperability-is-key-to-unlocking-indias-digital-healthcare-ecosystem/

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Embracing the Digital Frontier: Transforming the Patient Journey in Pharma

In the realm of pharmaceuticals, the digital revolution is not just a buzzword; it’s a seismic shift reshaping the landscape of patient care. From discovery to delivery, digital technologies are revolutionizing every facet of the pharmaceutical industry. One of the most profound impacts is evident in the patient journey. Today’s Patients are more informed, engaged, and empowered than ever, thanks to the proliferation of digital tools and platforms. In this comprehensive exploration, we will delve into the multifaceted ways digital is redefining the patient journey in pharmaceuticals.

According to a report by Accenture on the rise of digital health, these are the key challenges to overcome:

  • 99% of respondents indicated that the development and commercialization of Digital Health solutions has accelerated in the past two years. As part of this, companies require various new and strengthened capabilities to execute their visions. 
  • Patients and health professionals need to trust that the data collected is accurate, safe, and secure for them to feel comfortable using it. 
  • Fragmented data or lack of access to data has been a barrier to development. An overarching guideline on data privacy is needed.

Leveraging Digital Solutions for Accessible Drug Delivery

In the pharmaceutical industry, the journey of medication from production facilities to patients’ hands is evolving with the integration of digital solutions. These technologies not only streamline logistics but also ensure that medications reach even the most remote and underserved areas. Let’s delve into how digital innovations are transforming drug delivery and backend channels in the pharmaceutical industry.

Digital Backend Channels and Supply Chain Management:

Pharmaceutical firms leverage digital tech for efficient backend operations. Software like SAP Integrated Business Planning and Oracle SCM Cloud enable real-time tracking, inventory management, and demand forecasting. With AI and analytics, companies adapt to market changes swiftly, ensuring timely medication delivery and optimized supply chain logistics.

Innovative Digital Drug Delivery Technologies:

  1. Controlled Monitoring Systems: Digital temperature monitoring systems provide digital temperature monitoring solutions using IoT sensors and cloud platforms, safeguarding temperature-sensitive medications during transit, ensuring compliance with regulatory standards, and minimizing product spoilage risk.
  1. Last-Mile Delivery Platforms: Zipline and Nimblr.ai, along with LogiNext, employ digital last-mile delivery solutions, using drones and AI-powered logistics to transport vital medical supplies efficiently to remote regions, improving accessibility for underserved communities.
  1. Telemedicine Integration with Prescription: Integrated telemedicine and prescription platforms, like Connect2Clinic, are rapidly growing in response to COVID-19. With telehealth claims at 38 times pre-pandemic levels, the industry is projected to hit $82 billion by 2028, with a 16.5% annual growth rate. Mantra Labs partnered with Connect2Clinic, enabling seamless coordination between healthcare providers, pharmacies, and patients. This facilitates virtual consultations and electronic prescribing, benefiting remote patients with medical advice and prescriptions without in-person visits. These platforms enhance healthcare access, medication adherence, and patient engagement through personalized care plans and reminders.
  1. Community Health Worker Apps: CommCare and mHealth empower community health workers with digital tools for medication distribution, education, and patient monitoring. Customizable modules enable tracking inventories, health assessments, and targeted interventions, extending pharmaceutical reach to remote communities, and ensuring essential medications reach those in need.

Through the strategic deployment of digital solutions in drug delivery and backend channels, pharmaceutical companies are overcoming barriers to access and revolutionizing healthcare delivery worldwide. By embracing innovation and collaboration, they are not only improving patient outcomes but also advancing toward a more equitable and inclusive healthcare system.

Personalized Medicine:

Wearable devices and mobile apps enable personalized medicine by collecting real-time health data and tailoring treatment plans to individual needs. For example, fitness trackers monitor activity and vital signs, customizing exercise and medication. Personalized medicine optimizes efficacy, minimizes adverse effects, and enhances patient satisfaction by leveraging patient-specific data.

Enhanced Patient Engagement:

Pharmaceutical firms utilize digital platforms for patient engagement, fostering support and education during treatment. Through social media, mobile apps, and online communities, patients connect, access resources, and receive professional support. Two-way communication enhances collaboration and decision-making, boosting treatment adherence, health outcomes, and consumer loyalty. Click here to know more.

Data-Driven Insights:

The abundance of healthcare data offers pharma companies unique opportunities to understand patient behavior and treatment patterns. By leveraging big data analytics and artificial intelligence, they extract actionable insights from various sources like electronic health records and clinical trials. These insights inform targeted marketing, product development, and patient support programs. However, ensuring data privacy and security is crucial, requiring robust regulatory frameworks and transparent practices in the digital era.

Challenges and Considerations:

Maximizing the benefits of digital technologies requires addressing challenges like patient data privacy and equitable access to healthcare tech. Stringent safeguards are needed to protect confidentiality and trust, alongside efforts to bridge the digital divide. Regulatory frameworks must evolve to balance innovation with patient safety and security amidst rapid advancements in digital health.

Key Considerations for Pharma Companies in Embracing Digital Innovation:

  • Prioritize patient-centricity in digital initiatives, focusing on improving patient outcomes and experiences.
  • Invest in robust data privacy and security measures to build and maintain patient trust.
  • Foster collaboration and partnerships with technology companies and healthcare providers to drive innovation and scalability.
  • Leverage analytics and AI to derive actionable insights from healthcare data and inform decision-making processes.
  • Continuously monitor and adapt to regulatory requirements and industry standards to ensure compliance and mitigate risks.

Conclusion:

The digital revolution is not just a paradigm shift but a catalyst for transformation across the pharmaceutical industry. By embracing digital technologies, pharma companies can unlock new opportunities to enhance the patient journey, improve treatment outcomes, and drive sustainable growth. However, realizing the full potential of digital health requires collaboration, innovation, and a steadfast commitment to addressing the challenges and considerations inherent in this transformative journey. As we navigate the digital frontier, the future of patient care promises to be more connected, personalized, and empowering than ever before.

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