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Cognitive Automation and Its Importance for Enterprises

One of Japan’s leading insurance firms — Fukoku Mutual Life Insurance claims to have replaced 34 human tasks with IBM Watson (AI technology).

Cognitive automation is a subset of artificial intelligence that uses advanced technologies like natural language processing, emotion recognition, data mining, and cognitive reasoning to emulate human intelligence. In simple words, cognitive automation uses technology to solve problems with human intelligence.

Cognitive automation vs Robotic Process Automation

The main pillars of cognitive automation

Consider an automated home security system programmed to function based on millions of decisions. It may still encounter situations when it does not know what to do. Machines can make logical decisions in many unforeseen situations using cognitive neuroscience. 

The technologies to make cognition-based decisions possible include natural language processing, text analytics, data mining, machine learning, semantic analytics, and more. The following table gives an overview of the technologies used in cognitive automation.

TECHNOLOGYDESCRIPTION
Machine LearningIt involves improving a system’s performance by learning through real-time interactions and without the need for explicitly programmed instructions.
Data MiningIt is the process of finding meaningful correlations, patterns, and trends from data warehouses/repositories using statistical and mathematical techniques.
Natural Language ProcessingNLP is a computer’s ability to communicate with humans in native languages. 
Cognitive ReasoningIt is the process of imitating human reasoning by engaging in complex content and natural dialogues with people.
Voice RecognitionIt is transcribing human voice and speech and translating it into text or commands.
Optical Character RecognitionIt uses pattern matching to convert scanned documents into corresponding computer text in real-time.
Emotion RecognitionIt is the understanding of a person’s emotional state during voice and text-based interactions.
Recommendation EngineIt is a framework for providing insights/recommendations based on different data components and analytics. For instance, Amazon was one of the first sites to use recommendation engines to make suggestions based on past browsing history and purchases.

Why is cognitive process automation important for enterprises?

Cognitive automation improves the efficiency and quality of computer-generated responses. In fact, cognitive processes are overtaking nearly 20% of service desk interactions. The following factors make cognitive automation next big enhancement for enterprise-level operations –

  1. Cost-effective: Cognitive automation can help companies to save up to 50% of their total spending for FTE, and other related costs.
  2. Operational Efficiency: Automation can enhance employee productivity, leading to better operational efficiency.
  3. Increased accuracy: Such systems are able to derive meaningful predictions from a vast repository of structured and unstructured data with impeccable accuracy. 
  4. Facts-based decision making: Strategic business decisions drill down to facts and experiences. Combining both, cognitive systems offer next level competencies for strategic decision making.
4 benefits of cognitive automation for enterprises

Also read – Cognitive approach vs digital approach in Insurance

Applications of cognitive automation

End-to-end customer service

Enterprises can understand their customer journey and identify the interactions where automation can help. For example, Religare — a leading health insurance company incorporated NLP-powered chatbot into their operations and automated their customer-support and achieved almost 80% FTE savings. Processes like policy renewal, customer query ticket management, handling general customer queries at scale, etc. are possible for the company through chatbots.

Processing transactions

Reconciliation is a tedious yet crucial transaction process. Banking and financial institutions spend enormous time and resources on the process. Paper-based transactions, different time zones, etc. add to the complicacy of settling transactions. With human-like decision-making capabilities, cognitive automation holds a huge prospect of simplifying the transaction-related processes.

Claims processing

In insurance, claims settlement is a huge challenge as it involves reviewing policy documents, coverage, the validity of insured components, fraud analytics, and more. Cognitive systems allow making automated decisions in seconds by analyzing all the claims parameters in real-time.

Also read – How intelligent systems can settle claims in less than 5 minutes

Requirements

Deloitte’s report on how robotics and cognitive automation will transform the insurance industry states that soon, automation will replace 22.7 million jobs and create 13.6 million new jobs. However, not all operations can be automated. The following are the requirements for successfully automating processes.

  1. Input sources: The input sources should be machine-readable, or needs to be converted into one. Also, there’s a limitation to the number of sources that the system can process for decision making. For instance, in an email management process, you cannot automate the resolution of every individual email. 
  2. Availability of the technology: Cognitive automation combines several technologies like machine learning, natural language processing, analytics, etc. Thus, all the technologies should be available to make automated processes functional. 
  3. Data availability: For the cognitive system to make accurate decisions, there should be sufficient data for modeling purposes.
  4. Risk factor: Processes like underwriting and data reconciliation are good prospects of cognitive automation. However, based on the risk value and practical aspects, human intervention may be required to make the final decision.
  5. Transparency & control: Cognitive automation is still in a nascent stage and humans may overturn machine-made decisions. Therefore, the system design needs to adhere to transparency and control guidelines.

Wrapping up

Cognitive systems are great for deriving meaningful conclusions from unstructured data. Many back and front office operations can be automated for improving efficiency, especially in consumer-facing functions to understand requirements and feedback. For instance, cognitive automation comes with powerful emotion recognition capabilities. It can help with making sense of customer tweets, social updates, through face recognition and analyzing texts. 

Since cognitive automation solutions help enterprises to adapt quickly and respond to new information and insights, it is becoming crucial for customer-centric businesses. The following graph shows how important cognitive technology adoption is for businesses that focus on consumer centricity.

Customer centricity and cognitive technology adoption
Source: Deloitte

Also read – 5 Front office operations you can improve with AI

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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