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Facebook F8 Takeaways – The Future is Private

F8, what was an 8- hour hackathon is now Facebook’s annual 2-day conference for developers, creators and entrepreneurs all around the world.

Conducted in McEnergy Convention Center in San Jose, CEO Mark Zuckerberg stressed his vision of building a privacy-focused social platform “as a product”  as he debuted the newest version of the company’s core app.

Digital Equivalent of a Living Room:

With the expansion of the digital world, Privacy fills the vacuum with a unique sense of purpose — giving us the power to be ourselves. F8 spent much time discussing privacy upgrades and improvements to social impact from the client side. The problem area of concern being security, algorithm fairness, privacy, misinformation, inclusion safety and care, accessibility, election integrity and content policy.

“For the last 15 years or so, we have focused on building Facebook and Instagram into the digital equivalent of town squares. But I believe that the future is private and over time, a private social platform will be even more important in our lives than digital town squares. So today, we’re going to start talking about what this could look like as a product”, said Zuckerberg which worked to set the tone for the rest of the conference. The core techs being implemented to resolve the problem area for every product team are computer vision, natural language processing, encryption, data framework, speech recognition, text-to-speech, liability tools, AI infrastructure, OCR and embedding.

Zuckerberg aims to change their business trajectory to win back the trust of the users by focusing their vision on 6 privacy principles for every one of their digital platforms.

  • Private Interactions
  • Encryption
  • Reduced Permanence
  • Safety
  • Interoperability
  • Secure data storage

“This isn’t just about building features,” Zuckerberg said. “We need to change a lot of ways we run this company.”

Privacy First Approach:

Facebook:
Initially designed as an alternative to the then social-media-champion, MySpace; Facebook’s design, flexibility and the key focus on amplifying social connections and distribution of public information, rocketed to become the social media sovereign within a span of 5 years.

In early 2018, plagued by public data breaches and scandals, the social media giant was under heavy scrutiny for its management of user data. Zuckerberg didn’t dodge the issue at F8.
“I know we don’t have the strongest reputation on privacy right now, but I’m committed to doing this well and starting a new chapter for our products.” He meant it as a joke that wasn’t.
Instead of what Facebook is, F8 was about what Facebook wants to be.

The first thing to have been rolled out in the conference is FB5 with its big redesign making it lighter, faster and cleaner.De-emphasising its news feed and prioritizing groups and events. “Friends” are  no longer the centre of the experience. With the launch focus has been made to build a community and make “communities as central as friends”.

Messenger:
The Facebook Messenger also got an overhaul for its upcoming LightSpeed with a rebuilt architecture making it 2x faster, 7x smaller, simpler, more reliable and more secure. With the last year messenger launch M4, it was the first step towards the vision.
“People’s communication styles are migrating toward messaging way faster than anyone thought,” said Stan Chudnovsky, head of Messenger. “And people want to communicate with businesses the same way.” With messages being end-to-end encrypted, the messenger is now the fastest and most secure messaging platform.
For business, an automated system has been created that allows customers to book an appointment through messenger.

The all-new desktop app has some new features for business users. It also allows its users to host group video calls and collaborate on projects. The AI smart camera is using the “pose detection” tech to give a hasslefree and even more life like experience.

Instagram:
Instagram updates basically focused on giving the users the ability to shop directly from the makers and “Support the people who make”, and raise funds within the app.
Instagram is also testing hiding the total number of likes a post receives to bring back the focus on connection than posting for likes.
Stories now don’t have to start with the camera anymore. Users can now get more creative with their stories. They can now raise money for charitable causes with a new donation sticker on their stories.

Finally, the Instagram camera will be updated with the “create mode” allowing to post effects and interactive stickers without having to take a photo or record a video.

Whatsapp:
Whatsapp updates deliver a private and intimate experience with end-to-end encryption. It now allows users to send their location privately with their friends and families. The company rolled out a product catalogue feature for small WhatsApp businesses and payment process that is being tested in India.

Zuckerberg left the audience with one final notion:
“This is about building the kind of future we want to live in. To build a world where we can be ourselves and live freely and know that our private moments are only going to be seen by the people they want, where we can come together around community and commerce, where we build in the tools that we need to keep us safe from the beginning and prevent harm and we then are able to focus on all the good people are able to do. Both in private and in public, both the living room and the town squares.”

How do you think Facebook’s new direction would affect the users?  We’re hoping to see some more updates?
Let us know by commenting.
To know us in person, drop a Hi at hello@mantralabsglobal.com

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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