Astronaut loading animation Circular loading bar

Try : Insurtech, Application Development

AgriTech(1)

Augmented Reality(20)

Clean Tech(5)

Customer Journey(12)

Design(35)

Solar Industry(6)

User Experience(55)

Edtech(10)

Events(34)

HR Tech(2)

Interviews(10)

Life@mantra(11)

Logistics(5)

Strategy(17)

Testing(9)

Android(47)

Backend(30)

Dev Ops(7)

Enterprise Solution(27)

Technology Modernization(2)

Frontend(28)

iOS(43)

Javascript(15)

AI in Insurance(35)

Insurtech(63)

Product Innovation(49)

Solutions(19)

E-health(9)

HealthTech(22)

mHealth(5)

Telehealth Care(4)

Telemedicine(5)

Artificial Intelligence(132)

Bitcoin(8)

Blockchain(19)

Cognitive Computing(7)

Computer Vision(8)

Data Science(17)

FinTech(50)

Banking(7)

Intelligent Automation(26)

Machine Learning(47)

Natural Language Processing(14)

expand Menu Filters

The Smart Clock – Mantra’s IoT Experiment.

IoT is emerging as a disruptive technology and is growing significantly, as consumers, businesses, and governments recognize the benefit of connecting inert devices to the internet.

With breakneck speed, the Internet of Things (IoT) has branched out of the B2B and industrial markets where its concept first took root and exploded into the consumer market in a major way. IoT extends beyond just “smart homes,” that can gather useful data and automate some of our everyday activities. It seems like almost every consumer device will be equipped with IoT connectivity. It joins sensors, devices, data and connectivity together to make the Internet a mesh of Things which can interact, exchange, act with intelligence and transfers data inside networks. Though it is still evolving but it’s promising and pragmatic applications are seen in all verticals, there are already a number of consumer products that use the IoT technology.

With companies joining this new epoch in technology, we also are building our “Smart Clock” (right now in prototype), which is inspired by Ingrein Clock (a kickstarted project).

For Quick Prototyping we started with readymade circuit boards Raspberry PI / Arduino / Particle.io,  including various sensors to have a fair idea about the components and modules required to build the final product . We also started minifying the board and breaking down the circuit to absolute components that are required in building Smart Clock. Before proceeding further let us know

  • What is Raspberry PI?
    It’s a mini computer with GPIO pins. The device is quite powerful and is able to run complete Operating Systems like Linux. It simplifies a lot of hardware and software specs altogether.
    We just need to connect any hardware module to the GPIO pins and then program Raspberry (in any language) though Python has a lot of libraries for raspberry.

The device will cost around 2-3K. One can get started using Raspberry PI soon.

  • What is Arduino?
    Arduino Board has a micro-controller and a set of digital and analog I/O pins to communicate with other hardware devices.
    Arduino is more hardware oriented since it does not come up with installed Operating System.Arduino also provides you its own programming development toolkit where you could submit your code and the software mounts the code to micro-controller. We do not have language choices here but one must know the basics of C++. We can turn this Arduino into any smart device we want to and we can use multiple sensors. Optimized-IMG_20160726_153747

While building this Smart Clock, we did couple of experiments on Raspberry PI and Arduino. For example, we face problem to check whether the meeting room is empty or not, for that we added PIR motion sensors to Raspberry PI and programmed it in Python.

The next task was to exchange data between Raspberry PI and server so one could get the status of the room from his mobile. We implemented Mqtt/Mosca for this (node.js). Now if there was any motion, the PI would send a message to the server and the same could be retrieved on the mobile. This was a simple exercise just to get started.

The next current task we are doing is trying to put minimal required components and sensors together to build a Smart Clock (expected to be changed). Optimized-IMG_20160726_154021

Mantra’s Smart Clock:
A smart clock could read your notification alerts and check other daily tasks.

Currently we have picked one feature that is the clock could tell whether someone from the family is about to arrive. For example at evening, if you are coming from office, as soon as you are near your home- around 200-400 metres away, the clock would notify about your incoming and hence someone at your home could start preparing beforehand whatever you want – food/snacks etc. The clock will be connected to internet and will come with an app that keeps pushing user state to the servers.IMG_20160726_153904

Smart Clock quick points:
– Connectivity: the clock will come with an app which will be used
to connect with clock using Bluetooth. The clock will be configured
using this app such as connecting it with internet and other basic
setttings.
– Currently we are only focusing on very few activities such as
notifying family members about activities such as notifying member is about to arrive ,
weather and app notifications

Prototype Technical Specification:

Connectivity: Bluetooth/Wifi
Sensors:          PIR motion detector
Board:             RaspberryPI/Arduino

The project is currently under progress. We are customizing the circuit board with lesser components, what are needed only.

For a complete updates on “Smart Clock” and other latest technology, approach Mantra Labs at hello@mantralabsglobal.com.

Cancel

Knowledge thats worth delivered in your inbox

The Human Touch in a Digital World: Why Personalization is Key to a Winning CX Strategy in the US

Welcome to a world of customer experience evolution where technology and humans sync fluidly, to create harmonized personalized interactions. In the throbbing epicenter of the US innovation realm, the quest for customized experiences is the pivotally driving force. Come along on the expedition through CX, as we unveil the mystery of how we can make the connection between the digital era and hearts and minds. The United States is recognized as one of the most dynamic markets in the world. Thus, this is an opportunity for businesses to decipher what consumers are looking for and how they can use personalization to gain a competitive advantage in a highly competitive space.

The Evolution of Customer Expectations

customer experience

As technology continues to advance at a rapid pace, customer expectations are evolving accordingly. According to a recent report by Epsilon, 80% of US consumers are more likely to make a purchase when brands offer personalized experiences. This indicates a clear shift in consumer behavior towards expecting tailored interactions that cater to their individual needs and preferences.

Strategizing Amid Digital Evolution

While digitalization revolutionizes business operations and customer interactions, it also poses a nuanced challenge. Companies leveraging automation and AI must balance efficiency gains with maintaining the human touch crucial for meaningful customer connections.

  • Loss of Human Touch: The reliance on automation and AI may lead to a depersonalized customer experience, where interactions feel scripted and devoid of genuine empathy.
  • Customer Disconnect: In the pursuit of efficiency, businesses may inadvertently overlook the individual needs and preferences of their customers, resulting in a disconnect between the brand and its audience.
  • Risk of Alienation: Failing to strike the right balance between technology and humanity can alienate customers, leading to decreased loyalty and trust in the brand.

Balancing technological innovation with a human-centric approach is essential to avoid alienating customers in this rapidly evolving digital landscape.

Understanding the US Market Dynamics

The US market is known for its diversity, both in terms of demographics and consumer preferences. What resonates with one segment of the population may not necessarily appeal to another. Therefore, a one-size-fits-all approach to CX is no longer viable. According to research by Forrester, 77% of US consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Businesses operating in the US must adopt a nuanced understanding of their target audience and tailor their CX strategies accordingly to foster genuine connections.

The Power of Personalization

Personalization empowers businesses to cut through the noise of mass marketing and deliver relevant, timely experiences that resonate with individual customers. By leveraging data analytics and AI technologies, companies can gain deeper insights into customer behavior and preferences, allowing them to anticipate needs and personalize interactions at every touchpoint. According to a survey conducted by Accenture, 91% of US consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations.

Companies like Netflix and Amazon are way ahead when it comes to offering personalized cx to their consumers. They are constantly capturing the user behavior to understand their customer’s intent and interests and recommending the products based on the data. To meet today’s customer expectations, insurance, and healthcare firms are also leaving no stone unturned. 

  • We worked with an insurance arm of India’s largest public sector bank- SBI General Insurance to harness the power of personalization, tailoring every interaction to the unique needs and preferences of each individual customer. 
  • We partnered with Manipal Hospitals to create a personalized experience not just for the patients but also for clinic staff and doctors by developing a comprehensive suite of hospital management systems. 

Building Trust and Loyalty

In an era plagued by data privacy concerns and information overload, earning and maintaining customer trust is paramount. Personalized experiences demonstrate that businesses value their customers as individuals rather than mere transactions. This, in turn, fosters loyalty and encourages repeat business, driving long-term success and sustainable growth. According to Salesforce, 52% of US consumers are likely to switch brands if a company doesn’t personalize communications to them. (Click here to explore this blog and delve deeper into how CX innovation fosters trust and cultivates loyalty.)

Overcoming Challenges

Navigating the path to personalized customer experiences is fraught with challenges, but with proactive strategies and innovative approaches, businesses can overcome these hurdles. Here are some key tactics to surmount the obstacles:

  • Data Governance and Compliance: Implement robust data governance frameworks to ensure compliance with evolving privacy regulations such as GDPR and CCPA.
  • Integration of Technology: Invest in integrated platforms and tools that enable seamless collection, analysis, and utilization of customer data across various touchpoints.
  • Customer Consent and Transparency: Prioritize transparency and seek explicit consent from customers regarding data usage, fostering trust and accountability.
  • Dynamic Personalization Models: Develop agile personalization models that adapt to evolving customer preferences and behaviors in real-time.
  • Employee Training and Empowerment: Provide comprehensive training programs to equip employees with the skills and knowledge necessary to deliver personalized experiences effectively.

By addressing these challenges head-on and embracing a culture of innovation and adaptability, businesses can unlock the full potential of personalized CX and differentiate themselves in a competitive market landscape.

Conclusion

In conclusion, the human touch remains indispensable in a digital world, especially when it comes to CX in the US. By prioritizing personalization and striking the right balance between digital innovation and human connection, businesses can differentiate themselves in a competitive landscape, build lasting relationships with customers, and drive sustainable growth in the long run. Embracing the power of personalization isn’t just a strategy; it’s a commitment to putting customers at the heart of everything you do. 

Ready to enhance your CX strategy? Contact us now to explore innovative solutions tailored to your business needs.

Cancel

Knowledge thats worth delivered in your inbox

Loading More Posts ...
Go Top
ml floating chatbot