In the PHP world, the release of PHP 7 is a major accomplishment. The language now has a substantial increase in performance with an optimized memory usage. This improved nature results in making PHP more suitable for Internet of Things solutions too.

Why PHP?

Faster and leaner PHP 7: PHP 7 looks familiar for developers, but it is targeted at high performance. A growth in PHP 7 adoption rate is forecasted by experts. Almost a double gain in performance of the applications using PHP 7, a decrease of 50% in consumption of RAM during request processing and numerous error fixing techniques are amongst the few reasons for such assumption. Most major popular frameworks are ready for PHP 7, backed by most popular CMS like WordPress, Magento and Symphony.

PHP for the Internet of Things: Analysts claim the connected devices to reach the mark of 6.5 billion by the starting of 2017. This makes PHP and IOT go hand in hand. Thanks to icicle, one can write asynchronous code using synchronous coding techniques in PHP. It means that now the PHP code is able to run several tasks by using the same script. Methods of asynchronous programming provide better data exchange between connected gadgets. Some hardware platforms such as Arduino already support PHP, and you can control Arduino board with your PHP-based script. There is also a possibility to build a PHP application that uses GPS data gathered from an IOT device. Like the GPS sensor on your Android phone can send its location to the Bluemix cloud, and the PHP application is able to publish this data on your website.

Market forecast and further trends: By 2025 half of American enterprises are expected to run more than 10 applications. PHP is still holds the lead position in the development of tech startups. With PHP, one can quickly build a viable application in a short-term period to see which way a project should move forward.

Latest Framework trends in PHP

Numerous PHP frameworks are available in PHP development, each PHP framework has advantages and disadvantages. The core programming development is very complex and time consuming, frameworks help in developing an application faster. They help you to organize your code better and also in application maintenance.

PHP Trends for User Interface

Responsive Web Design: Accessing the web services like Facebook, twitter, e-mails and even for purchasing something the use of mobile and tablets is a common thing lately. In order to provide user satisfaction and gain profit, these service providers must ensure that more interactive platforms are made available on mobiles and tablets.
Flash: Flash will continue to create 3D interaction on websites look eye catching, these could be banners- ads ,Facebook modules or games, Flash is still the best tool available for a QOS providers.
Online Presentation: Online websites focusing on the presentation work has led them to captivate the user as soon as he enters the website. The use infographs can be another way to save the extra surfing time.
Special Effects: The users will experience special effects on websites, like with Parallax scrolling the images and banners are placed in a specific way and scrolled down slowly, to give a 3D experience.
Fixed Header Bar: Not only a fixed header makes it easier to access the services offered but it also helps brand promotion. The brand name can be placed on the header to attract users, thereby enabling superior brand promotion.

PHP will remain the most popular Server-Side Programming language of this new, advanced era. If you would like to extend the discussion on PHP trends, please leave a comment below!

NPS in Insurance Claims: What Insurance Leaders Are Doing Differently

By : Divyanjali Gupta

Published on Jul 24, 2025

Customer Experience CX Insurance NPI In Insurance

Claims are the moment of truth. Are you turning them into moments of loyalty?

In insurance, your app interface might win you downloads. Your pricing might drive conversions.
But it’s the claims experience that decides whether a customer stays—or leaves for good.

According to a survey by NPS Prism, promoters are 2.3 times more likely to renew their insurance policies than passives or detractors—highlighting the strong link between customer advocacy and retention.

NPS in insurance industry is a strong predictor of customer retention. Many insurers are now prioritizing NPS to improve their claims experience.

So, what are today’s high-NPS insurers doing differently? Spoiler: it’s not just about faster payouts.

We’ve worked with claims teams that had best-in-class automation—but still had low NPS. Why? Because the process felt like a black box.
Customers didn’t know where their claim stood. They weren’t sure what to do next. And when money was at stake, silence created anxiety and dissatisfaction.

Great customer experience (CX) in claims isn’t just about speed—it’s about giving customers a sense of control through clear communication and clarity.

The Traditional Claims Journey

Forms → Uploads → Phone calls → Waiting
No real-time updates
No guidance after claim initiation
Paper documents and email ping-pong

The result? Frustrated customers and overwhelmed call centers.

The CX Gap: It’s Not Just Speed—It’s Transparency

Customers don’t always expect instant decisions. What they want:

To know what’s happening with their claim
To understand what’s expected of them
To feel heard and supported during the process

How NPS Leaders Are Winning Loyalty with CX-Driven Claims and High NPS

1. Real-Time Status Updates

Transparency to the customer via mobile app, email, or WhatsApp—keeping them in the loop with clear milestones.

2. Proactive Nudges

Auto-reminders, such as “upload your medical bill” or “submit police report,” help close matters much faster and avoid back-and-forth.

3. AI-Powered Document Uploads

Single-click scans with OCR + AI pull data instantly—no typing, no errors.

4. In-the-Moment Feedback Loops

Simple post-resolution surveys collect sentiment and alert on issues in real time.

For e.g., Lemonade uses emotional AI to detect customer sentiment during the claims process, enabling empathetic responses that boost satisfaction and trust.

Smart Nudges from Real-Time Journey Tracking

For a leading insurance firm, we mapped the entire in-app user journey—from buying or renewing a policy to initiating a claim or checking discounts. This helped identify exactly where users dropped off. Based on real-time activity, we triggered personalized notifications and offers—driving better engagement and claim completion rates.

Tech Enablement

Claims Orchestration Layer: Incorporates legacy systems, third-party tools, and front-end apps for a unified experience.

AI & ML Models: For document validation, fraud detection, and claim routing, sentiment analysis is used. Businesses utilizing emotional AI report a 25% increase in customer satisfaction and a 30% decrease in complaints, resulting in more personalized and empathetic interactions.

Self-Service Portals: Customers can check their status, update documents, and track payouts—all without making a phone call.

Business Impact

What do insurers gain from investing in CX?

A faster claim is good. But a fair, clear, and human one wins loyalty.

And companies that consistently track and act on CX metrics are better positioned to retain customers and build long-term loyalty.

At Mantra Labs, we help insurers build end-to-end, tech-enabled claims journeys that delight customers and drive operational efficiency.
From intelligent document processing to AI-led nudges, we design for empathy at scale.

Want a faster and more transparent claims experience?

Let’s design it together.
Talk to our insurance transformation team today.

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