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From Pillars to Pixels: Journey of the Digitization of Healthcare in India

In the age of data-driven decision-making, India is carving a distinct path in the healthcare sector. The digitization of healthcare in India is a testament to this transformation, combining technology, policy, and an insatiable will to improve the quality and reach of healthcare services.

Genesis – Where It All Began

The journey of digital healthcare in India began much before the pandemic. The Indian Government’s Digital India initiative, launched in 2015, laid the foundational stone by ensuring digital accessibility and the growth of digital literacy. The intent was clear – to digitize government services, including healthcare, to make them more accessible to India’s large and diverse population.

  • The National Health Policy 2017, emphasized the role of digitization in improving healthcare services and outcomes.
  • In 2018, the government introduced the National Digital Health Blueprint, aiming to create an integrated health information system that benefits all stakeholders.

Catalyst – Role of the Pandemic

The onset of the COVID-19 pandemic served as a catalyst in the acceleration of digital healthcare adoption.

The pandemic underscored the critical need for solutions like Connect2Clinic, offering a virtual platform that bridged the gap between patients and healthcare providers during a global crisis. With 20,000+ verified doctors across 30+ specialties, Connect2Clinic ensured not only uninterrupted healthcare services but also provided safe, reliable, and easy-to-access solutions, maintaining a stellar rating of 4.8+.

Progress – Milestones Achieved

The journey of the Digitization of Healthcare in India has been marked with some notable milestones:

  1. Establishment of Telemedicine Practice Guidelines: In March 2020, the Ministry of Health and Family Welfare released the Telemedicine Practice Guidelines, legitimizing telemedicine in India.
  2. National Digital Health Mission (NDHM): Launched in August 2020, NDHM aims to create a digital health ecosystem where secure and private health records are accessible to all citizens.
  3. Rapid Adoption of E-pharmacies: According to a report by Frost & Sullivan, the Indian e-pharmacy market is expected to reach $3.6 billion by 20223, registering a CAGR of 63%.

This significant progress reflects India’s commitment to leveraging digital means to enhance healthcare services, bringing a promising future for the digitization of healthcare.

Healthcare In India

Game Changers – Prominent Digital Healthcare Initiatives

Amidst the transforming healthcare landscape, several initiatives have played key roles in propelling the Digitization of Healthcare in India.

  • Aarogya Setu: Developed by the National Informatics Centre, the app played a crucial role in COVID-19 contact tracing, with over 200 million downloads till date.
  • eSanjeevani: This telemedicine service, initiated by the Ministry of Health and Family Welfare, facilitated over 9 million consultations till 2023.
  • NDHM’s Health ID: The unique digital health ID, under the NDHM, stores all health-related information of the individual, ensuring seamless access to health records.
  • Private Players: Many private enterprises, including startups, have revolutionized the digital healthcare space. Noteworthy among them is Connect2Clinic, a tele-health solution developed by Mantra Labs for Alkem Labs. It hosts 20,000+ verified doctors across 30+ specialities and has received a stellar rating of 4.8+.

Challenges and the Road Ahead

While the journey so far has been significant, the Digitization of Healthcare in India still faces certain hurdles.

  • Digital Divide: India’s digital divide, especially between urban and rural areas, remains a concern. Ensuring equal access to digital healthcare services is a challenge.
  • Cybersecurity: With increased digitization, data privacy and security become paramount. Robust data protection mechanisms need to be in place.
  • Digital Literacy: Ensuring digital literacy among all users, especially among the older generation, is critical for the success of digital healthcare.

Despite these challenges, the potential for digital healthcare in India is immense. With government initiatives, and innovative solutions like Connect2Clinic, the future of healthcare in India appears increasingly digital. The digital transformation holds promise for improved healthcare access, affordability, and quality, catering to India’s vast population.

Digitization of healthcare in India is not merely a change; it’s a revolution that is transforming how healthcare is perceived, accessed, and delivered. It is a journey towards a future where healthcare is more accessible, affordable, and reliable for every Indian. The digital healthcare movement in India, bolstered by technological innovations, government initiatives, and private sector dynamism, is poised to write a new chapter in the annals of Indian healthcare.

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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