With Gen AI coming into the picture, banks are leveraging AI to not only streamline their back-end processes but also provide hyper-personalized experiences and enhance customer engagement. According to McKinsey Global Institute, gen AI could add $2.6 trillion to $4.4 trillion annually in value with banking predicted to have one of the largest opportunities.

In this article, we’ll explore how banking apps are leveraging AI to transform the banking industry and revolutionize CX in 2024.

The Rise of Banking Apps

According to a study by the Federal Reserve, 53% of smartphone users have used mobile banking in the past 12 months, and this number is expected to continue to rise. As more customers turn to banking apps for their financial needs, banks are under pressure to provide a seamless and personalized CX to stay competitive.

How AI is Revolutionizing CX in Banking Apps

Personalized Recommendations and Insights

One of the key ways that AI is transforming CX in banking apps is through personalized recommendations and insights. By analyzing a customer’s financial data, AI algorithms can provide personalized recommendations for financial products and services that best suit their needs. This not only helps customers make more informed decisions but also increases the likelihood of cross-selling and upselling for banks.

AI can also provide valuable insights into a customer’s spending habits, allowing banks to offer personalized budgeting and financial planning tools. This not only improves the CX but also helps customers better manage their finances.

With Gen AI’s capability to summarize and contextualize documents from ample unstructured data, those working within customer contact functions can get a more comprehensive view saving their time and effort and thus improving their efficiency.

Chatbots for 24/7 Customer Support

Another way that AI is enhancing CX in banking apps is through the use of chatbots for customer support. Chatbots are AI-powered virtual assistants that can communicate with customers in natural language, providing quick and efficient support. They can handle a wide range of inquiries, from basic account information to more complex issues, without the need for human intervention.

By using chatbots, banks can provide 24/7 customer support, improving the overall CX for customers. This also reduces the workload for human customer service representatives, allowing them to focus on more complex inquiries.

Fraud Detection and Prevention

AI is also playing a crucial role in fraud detection and prevention in banking apps. By analyzing a customer’s spending patterns and transaction history, AI algorithms can identify suspicious activity and flag it for further investigation. This not only helps banks prevent fraud but also provides customers with peace of mind knowing that their accounts are being monitored for any unusual activity.

Predictive Analytics for Better Decision-Making

AI-powered predictive analytics is another way that banking apps are leveraging AI to enhance CX. By analyzing a customer’s financial data, AI algorithms can predict future spending patterns and provide insights for better decision-making. This can help customers plan for major purchases, budget more effectively, and make informed investment decisions.

The Future of AI in Banking Apps

Voice-Activated Banking

As AI technology continues to advance, we can expect to see more voice-activated banking features in the future. Customers will be able to use their voice to check their account balance, make transfers, and even apply for loans. This will provide a more convenient and hands-free way for customers to manage their finances.

Hyper-Personalization

With the help of AI, banking apps will be able to provide hyper-personalized experiences for customers. This means that every aspect of the CX, from product recommendations to customer support, will be tailored to the individual customer’s needs and preferences. This will not only improve the CX but also increase customer loyalty and retention.

Advanced Fraud Detection and Prevention

As AI technology continues to evolve, we can expect to see more advanced fraud detection and prevention measures in banking apps. AI algorithms will be able to analyze a customer’s behavior in real-time and identify potential fraud before it happens. This will provide customers with even more security and peace of mind when using banking apps.

Conclusion

AI is revolutionizing CX in banking apps, providing customers with a more personalized, convenient, and secure banking experience. With increasing competition and changing consumer expectations, banks must embrace AI to stay competitive and meet the evolving needs of their customers. With the advancements in AI technology, we can expect to see even more innovative features and improvements in the CX of banking apps in the future.

Sales Applications Are Disrupting More Than Just Sales

By : Divyanjali Gupta

Published on Jun 17, 2025

Healthcare Insurance Real Estate Retail Sales AGents Sales Applications Sales Apps

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

AI recommends what to upsell or cross-sell based on previous order patterns
Real-time stock availability and credit status are visible in the app
Geo-fencing ensures optimized route planning
Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field. Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity.

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates.

Here’s what it delivers:

Role-based onboarding that keeps every level of the field force aligned and accountable
Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

Virtual site tour integration for remote buyers
Mortgage and EMI calculators to increase buyer confidence
WhatsApp-based lead capture and nurture sequences
CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

Live delivery status and route deviation alerts
Automated dispute reporting and issue resolution tracking
Fleet coordination through integrated GPS modules
Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

Voice-to-Text Logging: Agents dictate notes while on the move.
AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
Omnichannel Communication: In-app chat, WhatsApp, email—unified.
Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

Replace guesswork with intelligence
Reduce the cost of delay and manual labor
Improve agent accountability and transparency
Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion:

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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Revolutionizing CX in Banking in 2024: How Banking Apps are Leveraging AI for Enhanced Customer Engagement

The Rise of Banking Apps

How AI is Revolutionizing CX in Banking Apps