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What is React Native Framework – An In-depth Study

React Native is much talked and developers are excited about this framework. The technology takes everything that’s great about React.js and applies it to apps leveraging developers to build mobile apps on a native platform using JavaScript, enabling better application experiences.

How better React Native is and what it promises?

React Native renders native applications for both iOS and Android mobiles. React takes charge of the view-controller and programmatically generates native views using JavaScript. It targets mobile platforms instead of targeting browsers. In other words, we can sum-up by saying, web developers are in the comfort of writing mobile applications that look and feel native, all from the JavaScript library. The upper edge in this framework is that most of the codes you write can be shared across platforms- React native makes it easy to simultaneously develop for both Android and iOS.

This means you can have all the speed and the power of a native application, with the ease of development that comes with React. The two main reasons are:

  1. With React Native your application logic is written and runs in JavaScript, whereas your application UI is fully native; therefore you have none of the compromises typically associated with HTML5 UI.
  2. React introduces a novel, radical and highly functional approach to constructing user interfaces. In brief, the application UI is simply expressed as a function of the current application state.

React Native Bridging Gaps

Similar to React for the Web, React Native applications are written using a mixture of JavaScript and XML –esque mark-up, known as JSX. Supporting both iOS and Android, React Native has the potential to expand across all the future platforms. You can really use React Native to build a production-ready mobile applications, using real mobile UI components, not web-views, and will look and feel like any other mobile application. It also exposes JavaScript interfaces for platform APIs, so your React Native apps can access platform features like the phone camera, or the user’s location, providing a better user experience.

React Native is coming close to bridge the gap between the performance of a native app and the ease of development of a web app. When most of the frameworks do try to mimic native UI elements, the results usually “feel” just a little off; reverse-engineering all the fine details of things like animations take an enormous amount of effort, and they can quickly become out of date. In contrast, React Native actually translates your markup to real, native UI elements, leveraging existing means of rendering views on whatever platform you are working with.

In addition, React works separately from the main UI thread, so your application can maintain high performance without sacrificing capability. The update cycle in React Native is the same as in React: when props or state change, React Native re-renders the views. The major difference between React Native and React in the browser is that React Native does this by leveraging the UI libraries of its host platform, rather than using HTML and CSS markup.

Developer Comfort Zone

For developers accustomed to working on the Web with React, this means you can write mobile apps with the performance and look and feel of a native application, while using familiar tools. React Native also represents an improvement over normal mobile development in two other areas: the developer experience and cross-platform development potential.

React Native brings all of React.JS’s better app performance, DOM abstraction (as well as manipulation in virtual DOM), and simplified programming methods for hybrid mobile development – speed and agility of web app development with native results.

React Native lets you link the plugin with a native module, so you can link the map up with the device’s functions like zoom, rotate, and the compass, while using less memory and loading faster. If your app supports older operating systems (and older devices), this can help you keep the app running smoothly. Getting started with React Native is easy—especially for JavaScript pros.

In short, React Native aims to primarily bring the power of the React programming model to mobile app development. It is the future generation framework.

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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