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MeetUp on Building Apps Using Meteor.JS at Mantra Labs

On July 24, 2016, Mantra Labs organized a MeetUp at their Head-office in Bangalore. Mr. Atul Yadav was the lead speaker at the conference. He kicked off the MeetUp with the keynote Meteor and addressed why Meteor is becoming a mainstream framework? And why developers are going Meteor way. The MeetUp was attended by Web and Mobile development experts, who were eager to know why Meteor?

In his power point presentation he highlighted some of the major points that support developers for choosing Meteor.

He said, “Every developer is looking for a common framework that can be used for the web and mobile – to save time and effort. Meteor is one such framework that solves this problem for the developer community”. “At the same time, this also speeds up the development process for the client”, he added.

Why Meteor?

Meteor is the simplest possible app framework, yet fully-powered “gateway drug” into modern JavaScript development. Even if you don’t end up sticking with Meteor, your mind will be opened to new possibilities after spending some time with it.

Meteor has been built on concepts from other frameworks and libraries in a way that makes it easy to prototype applications. Even Angular and React are not as accessible to a wide range of developers as Meteor is, because of a steeper learning curve, and a bit more abstraction that requires more programming skills to use. Meteor on the other hand is easy to learn and quick to build with, as it is flexible and requires less code, which means less bugs and typically a higher quality and more stable end result.

This framework from JavaScript can help you to get a MVP built quickly, and the framework has the ambition to allow developers to scale their apps well beyond MVP-stage. It is establishing itself as a mainstream development technology on the same level as Rails or even vanilla Node.js.

The reasons why Meteor is hottest frameworks for development in today’s time. The 11 major point on Meteor were:

1. Real Time Web Development:
Meteor is a development framework that has got the distinctive feature of real time development.

2. Develop with a Single Language:
With Meteor, the development process is highly simplified with frontend, backend and database all rolled into one language – Javascript. Another benefit of this feature is that it works equally well for the client side as well as the server side.

3. Avail Smart Packages:
Meteor helps you to create users through and accounts system that is highly simplified. The system makes the process highly simplified. You can also use the smart package to do other things like: Writing CoffeeScript apps etc.

4. Large and Helpful Community:
Meteor has a large and helpful community for you to get on with the basics really fast. There is lots of proper documentation of the framework that makes it really useful.

5. Simplified For Developers:
Javascript is devoid of CSS, HTML and Javascript which makes the development process really simple in Meteor.

6. Easy To Learn:
There is enough community support and by just knowing a single development language, one can learn Meteor with ease.

7. Meteor Is The Framework Of The Future:
With features like real time development and ease of use for developers and users, Meteor is certainly the development framework of the future.

8. Meteor Is Easy To Set Up:
One can easily start creating projects in Meteor as soon as it is installed. This makes the process much simpler and faster.

9. Faster Development and Testing of Lean Products:
Start-ups are mostly looking to develop lean products which are quick to develop and can be test marketed equally quickly. Meteor provides suited solution for lean start-ups. They can create smaller product and test market it, in a short span of time.

10. Meteor for Native Mobile Apps:
A developer can build faster native mobile apps with Cordova integration using meteor.

11. Project Scalability:
Scalability is the prime concern of large projects run by enterprises. Meteor is a highly scalable framework and that is what makes it so highly preferred for large scale projects. In addition to that, meter is soon coming up with a hosting service which shall definitely be an add-on for businesses.

Mr Atul wrapped-up the MeetUp with these highlighted points. Over all the MeetUp was successful.
If any queries on Meteor MeetUp, feel free to approach us on hello@mantralabsglobal.com.

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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