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How drones are helping the Insurance Sector

The Internet of Things is an area of InsurTech that is driving innovation, primarily with telemetry and wearables for auto, health and home insurance. Carriers are eager to capitalize for lower premiums and more personalized policies for customers.

The number of internet-connected devices and sensors is projected to reach 50 billion by 2020, which will have a significant impact on the availability of real-time information that insurers can use for better pricing/underwriting.

Lately, Drones are playing the important role when it comes to the insurance sector. For example, hurricanes Harvey and Irma, drones were flying overhead and capture the images to speed up the insurance process.

Drones are the state-of-the-art equipment which saves money, saves the homeowner, and just looks so much more professional. How can a drone inspection help you when you have roof damage?

Vince Lefton, CEO and Co-Founder at bulldogadjusters curated a list of the top five ways how drones are helping the insurance industry in roof and house damage.

1. Safety: Your roof damage will be safer for your public adjuster and your insurance adjuster. One of the most dangerous parts of the job is going up onto high areas and sites like roofs.

2. Faster: A roof damage inspection that normally takes close to forty-five minutes or more now takes only about ten minutes using aerial equipment.
3. Cost Reduction and accurate settlements: Investing in a drone is often cheaper in the long run than the use of personnel to climb onto the roof. Speaking from the perspective of the businesses insurance policy, it is also much cheaper to not have employees going up onto the roof when roof damage is present. As you can imagine, insurance premiums are cut in half when a drone is used instead of an employee. The cost per inspection decreases and the time it takes to complete an inspection with more quality data on the roof damage is also lessened. In-depth, zoomed in, and birds-eye view roof photographs can be taken that leads to more accurate settlements.
4. Professionalism: Using drones is more professional than using human capital to inspect potentially dangerous roof damage. Given the benefits above, drones differentiate the public adjuster from competitors. Homeowners are impressed when a public adjuster is aware of the safety concerns and technological benefits that behoove the final outcome of the homeowner’s roof damage.
5. Steep Roofs: Where many public adjusters and insurance adjusters will not go, but drones can. Imagine extremely steep roofs. While heavy winds and torrential rain cause roof damage, inspections are difficult and dangerous to perform with the traditional methods. Drones can easily perform these types of inspections and in a third of the time that insurance adjusters and other public adjusters take.

Today, we live in an era of rapid technological revolution which is changing the way insurers prepare for. Drones are one of the many new tools with which Insurance sector can be transformed and plays an important part to save money and lives.

 

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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