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INSURTECH – Inspiring People and Offering Opportunities

While InsurTech offers benefits via process efficiencies, cost reductions, or radical changes to the customer, it was under the late adoption category when compared to other financial industry sectors, as per a report from Deloitte.

Figuring the current state of InsurTech, it is found by Accenture that InsurTech deals in the USA are still the highest with $1.24bn worth of deals. However, the number of insurtech deals in Europe grew 118%, while the value of deals in 2017 was $679m, 385% more than in 2016. Another report highlights that the UK is Europe’s largest insurtech hub, with 41 deals in 2017.

On the other hand, Insurtech in India is picking up the pace via its integration with modern technologies like Artificial Intelligence[AI], Machine Learning [ML]and the Internet of Things [ IoT].

So what were the factors that inspired Insurance companies to handshake with the advanced technologies? Or what were the dimensions in insurtech that encouraged people? Let’s have a look –
OPPORTUNITIES’ THAT INSPIRES INSURTECH

INNOVATION TO HELP MULTI-LAYERED STRUCTURE

Insurance is a multi-layer process, be it vehicle insurance that involves the owner, insurance firm and the vehicle seller or health insurance that requires patient, hospital and the insurance firm. The story could get a bit more complicated when coverage is provided via an employer, adding another layer of interaction.
Could disintermediation of the layers make it easy for customers to avail insurance? Well, yes a robust platform strategy is all you need. Just, for example, you may be approaching a corporate client to sell your health insurance policy; if some of the employees are using a type of health tracker device, it would be better to have a base of standard APIs and interface where all interface could connect and communicate.
Or picking another example, when your vehicle meets an accident, your smartphone could record and upload the photos on the integrated platform offered by the insurance firm and claim processing could be pushed.

MATCHING THE NEED FOR CUSTOMERS

The internet generation is keen to buy things in untraditional ways, while earlier government job was the norm, millennials are eager to own their business. To serve such a customer base, insurtech has been on their toes and offering customized insurance policies that may last for a trip or even for hours commonly known as Microinsurance. The ability to turn on and off your insurance policy is another creative way that has inspired people to buy insurance.

REVOLUTION TO CUSTOMIZE PRICING

Gone are the days when a full traditional policy was the norm and customers had no other option but to buy it. The customer is now attracted to innovative pricing models offered by insurtech firms. While the customer is planning his vacation via air, insurtech based on the data gathered could provide a customized 2-day or 5-day insurance cover. Or how about accessing the assets at home and providing insurance against burglary for your vacation time? Well, these revolutionary pricing model are helping insurtech to catch customer behaviour and allowing them to make fast claim processing via different tools.

IMPROVEMENTS WITH TECHNOLOGY

Integration with technologies like Blockchain, AI, and IoTs is helping people to avail enhanced services and operational development. While combination with Blockchain will help in building a higher level of trust, it also has the potential to offer new products. Pairing with IoTs would assist in gathering data and avoiding fraud claims. On the other hand, AI could help in automation of the age-old processes and documentation thereby streamlining the procedures.

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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