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Technologies that will disrupt in the next 5 years

Technology is always evolving and shaping up the future of business strategies. Organizations continually try to adopt new technologies to overhaul their business infrastructure and keep up with the pace of changing market dynamics. Leveraging the benefits of AI for process automation has been implemented by several businesses. But, it is still not enough, and there is a lot more to AI that will form the crux of technology disruption in the coming years.

Here is a list of significant technology disruption that is all set to mark a new territory of innovation in the coming five years:

1. Artificial intelligence:

Artificial Intelligence - Mantra Labs   

  The growth of artificial intelligence in the technology sector has been remarkable, and there have been no signs of its slowing down. In the next five years, we can expect that they will play a significant role in transforming the workplace environment and replacing manual labor. The technology disruption with AI will result in a loss of human jobs at a massive rate as companies tend to prefer economic and efficient systems.  The best example of this is the chatbots (chat+robot) that are simulated using natural language processing and artificial intelligence that provide enhanced operational efficiency, 24*7 service and no demands of any working conditions.

2. Insurtech:

Insurtech companies

The automation in the Insurance sector is gaining momentum currently. For the past few years, the insurance sector was hardly on the map of technology innovation. But, as the technology is getting intertwined in the everyday lives of the people Insurance companies have started adopting technology innovation at a rapid rate. Some of these innovations include Insurance chatbots which are available at all the times to provide solutions to their customers, automated system to perform the internal processes and redundant tasks, AI-based insurance software that processes the claims and service requests quickly.

3.  RPA(Robotic process automation):

Robotic Process Automation (RPA) - Mantra Labs

  RPA is the next big thing that will lead to major technology disruption in the coming years. It has already made its way in most of the technology companies, and RPA for insurance is also gaining popularity. With the passage of time, it will just become more advanced and smart replacing a good chunk of human-operated operations. RPA has branched out from three key technologies, i.e., screen scraping, workflow automation and artificial intelligence making it capable of automating business processes and improving the overall work efficiency.

4. Blockchain:

Blockchain Technology

  Cryptocurrency based blockchain is the next disrupting technology that has already changed the conventional model of trading and business transaction. Blockchain forms the backbone of cryptocurrencies and Bitcoins.  The prominence of Blockchain in the next five years is set to increase by leaps and bounds and will mainstream the payment methods by 2020. Blockchain works on the concept of decentralization where duplicate copies of each ledger are stored on various locations, so there is no focal point of vulnerability that can be exploited by the hackers. It makes blockchain a secure platform altogether. The overall cost of implementing blockchain is quite less because there are no additional costs related to the third parties and is also free from human intervention.

4 Things That Made Blockchain The Most Disruptive Tech In Decades

6. Augmented Reality (AR) & Virtual Reality (VR):

AR, VR

As of now, augmented and virtual reality’s existence is limited to the entertainment and gaming industry.  But, the future prediction depicts that in the coming years AR will play a significant role in other sectors as well. It will not be surprising to see advancements in AR/VR technology in the healthcare, e-commerce and travel industry. 

The above mentioned list was our round-up of the major technology disruption that will happen in the next five years. Though the list can go on and on and you can always find something new to add to the list.

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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