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A Reactive Approach to Security can Catch Insurers Off-guard.

On July 2018, SingHealth, the largest network of healthcare institutions in Singapore, had been under a severe cyber-attack and the personal data of around 1.5 million patients, including those of Prime Minister of Singapore, Lee Hsien Loong, was stolen. – Straits Times reports

The insurance industry is one of the richest data-driven business, and the consequences of a data breach extend far beyond the reputational damage that results from negative news headlines.

Insurance companies: An appealing target to hackers

Data is both, asset and liability, and the business of insurance is based on dealing with various uncertainties. In the past couple of years, the insurance industry performed badly in the cyber-battle. Despite having collected all the sensitive information, technology innovations and new business models caught insurers off-guard.

In September 2017, AXA suffered a cybersecurity breach in Singapore, in which the data of 5,400 of its customers were compromised. Such recent attacks highlight the fact that the companies which collect individual personal data are attractive prey for the cybercriminals.

A single security breach could cost more than a company earns in a year, however many organizations still don’t recognise the vitality of investments to combat the potential data security incidents.

Prevention of Data Breach:

Eugene Lee, director of business development at Connectivity Global, while sharing his insights to Insurance Business; on measures to be taken to mitigate cyber risks said:
“Companies which collect individuals’ personal data are an attractive target for cybercriminals and these companies should ensure that necessary steps are taken to mitigate these cyber risks.”

The insurance industry cannot afford to take a reactive approach. The insurance industry is entrusted by the customers with a vast array of non-public, personally identifiable information. By securing the customer and their financial data will not only protect the brand reputation but also add to the profitability.

To combat with the incidents of a security breach, the insurance firms must ensure that the policy and procedures relating to cybersecurity are clearly communicated to the workforce. They must formulate a sound response plan to recover their assets in case of an event of a breach.

According to the World Insurance Report 2018, Apple is partnering with CISCO, Aon and Allianz on cyber risk management solutions to protect the middle market and other enterprises from malware and ransomware.

The insurance company should prioritise its investment in efficient, professional, and specialized IT teams and consultants, to deal with new emerging threats.

A digital committee is the need of the hour for every Insurance organization.The Insurance Regulatory and Development Authority of India is requiring all insurance companies to appoint a full-time CISO. The CISO helps to understand the IT infrastructure and operations and build effective security in IT across the organization in support of business requirements and objectives.

Effective E-mail security solutions should be adopted, as over 90% of the malware are transmitted over this most common channel for business communication.
An AI approach for security in insurance is the new wave of innovation. AI adds to the power and speed required to tackle huge volumes of attacks of countless variety. One such application is Connectivity Global’s Receive Guard product, which is an AI-enabled email security solution.

No one has a crystal ball this accurate, to make future predictions as to how many data breaches we will see in the not so distant future, and how big are they going to be.
However, Insurance firms must rapidly increase their agility to adopt these new business models; to cater to the security breaches in insurance, evolving customer preferences and to deliver definitive business value.

https://www.insurancebusinessmag.com/asia/features/interviews/protecting-the-insurance-sector-from-cyber-threats-109124.aspx

https://www.businessinsurance.com/article/20180205/NEWSO6/912318975

World Insurance Report 2018

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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