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A Reactive Approach to Security can Catch Insurers Off-guard.

On July 2018, SingHealth, the largest network of healthcare institutions in Singapore, had been under a severe cyber-attack and the personal data of around 1.5 million patients, including those of Prime Minister of Singapore, Lee Hsien Loong, was stolen. – Straits Times reports

The insurance industry is one of the richest data-driven business, and the consequences of a data breach extend far beyond the reputational damage that results from negative news headlines.

Insurance companies: An appealing target to hackers

Data is both, asset and liability, and the business of insurance is based on dealing with various uncertainties. In the past couple of years, the insurance industry performed badly in the cyber-battle. Despite having collected all the sensitive information, technology innovations and new business models caught insurers off-guard.

In September 2017, AXA suffered a cybersecurity breach in Singapore, in which the data of 5,400 of its customers were compromised. Such recent attacks highlight the fact that the companies which collect individual personal data are attractive prey for the cybercriminals.

A single security breach could cost more than a company earns in a year, however many organizations still don’t recognise the vitality of investments to combat the potential data security incidents.

Prevention of Data Breach:

Eugene Lee, director of business development at Connectivity Global, while sharing his insights to Insurance Business; on measures to be taken to mitigate cyber risks said:
“Companies which collect individuals’ personal data are an attractive target for cybercriminals and these companies should ensure that necessary steps are taken to mitigate these cyber risks.”

The insurance industry cannot afford to take a reactive approach. The insurance industry is entrusted by the customers with a vast array of non-public, personally identifiable information. By securing the customer and their financial data will not only protect the brand reputation but also add to the profitability.

To combat with the incidents of a security breach, the insurance firms must ensure that the policy and procedures relating to cybersecurity are clearly communicated to the workforce. They must formulate a sound response plan to recover their assets in case of an event of a breach.

According to the World Insurance Report 2018, Apple is partnering with CISCO, Aon and Allianz on cyber risk management solutions to protect the middle market and other enterprises from malware and ransomware.

The insurance company should prioritise its investment in efficient, professional, and specialized IT teams and consultants, to deal with new emerging threats.

A digital committee is the need of the hour for every Insurance organization.The Insurance Regulatory and Development Authority of India is requiring all insurance companies to appoint a full-time CISO. The CISO helps to understand the IT infrastructure and operations and build effective security in IT across the organization in support of business requirements and objectives.

Effective E-mail security solutions should be adopted, as over 90% of the malware are transmitted over this most common channel for business communication.
An AI approach for security in insurance is the new wave of innovation. AI adds to the power and speed required to tackle huge volumes of attacks of countless variety. One such application is Connectivity Global’s Receive Guard product, which is an AI-enabled email security solution.

No one has a crystal ball this accurate, to make future predictions as to how many data breaches we will see in the not so distant future, and how big are they going to be.
However, Insurance firms must rapidly increase their agility to adopt these new business models; to cater to the security breaches in insurance, evolving customer preferences and to deliver definitive business value.

https://www.insurancebusinessmag.com/asia/features/interviews/protecting-the-insurance-sector-from-cyber-threats-109124.aspx

https://www.businessinsurance.com/article/20180205/NEWSO6/912318975

World Insurance Report 2018

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Bringing Interfaces to Life: The role of animation in UI and UX

Interfaces are everywhere. The user experience encompasses the overall experience a user has while interacting with a product or service. Animation, in the context of UI and UX design, involves adding motion to these visual elements to create a more engaging and intuitive user experience. Animation may serve a functional purpose by guiding users or providing feedback.

Think of motion as a design tool in your UX journey. It should help achieve the user’s goals or contribute in some way to enhance the experience. Animation shouldn’t be distracting or excessive. In other words, if it gets in the way of the user accomplishing a task or takes up more seconds for what should be a quick task, then it becomes unnecessary and annoying.

One common example of animation in UI design is the loading spinner. Instead of staring at a static screen while waiting for a page to load, a spinning animation lets users know that something is happening in the background. This simple animation helps manage user expectations and reduces frustration.

Introducing animations to the interface serves a psychological purpose as well. One aspect involves ensuring users remain informed throughout their interaction, minimizing ambiguity. Uncertainty can lead to user anxiety; for instance, if a page is loading without any interface feedback, incorporating a micro animation can be beneficial in providing reassurance. Although not all problems may need animations, adding them increases their appeal.

In recent years, several applications have pushed the boundaries of animation in UI and UX design. One notable example is the Duolingo app, which uses playful animations and interactive elements to make language learning fun and engaging. Interactive animations can gamify the user experience, making mundane tasks more engaging and Duolingo has used this to its advantage. Another example is the Headspace app, which employs calming animations and transitions to create a serene user experience. 

Let’s look at Duolingo’s application which embraces animation to engage the user’s attention. It keeps users hooked and gives them the comfort of gamification. This not only makes the information more visually appealing but also helps users quickly understand the current stage. It keeps the user hooked throughout the level with its cute animations.

Credits: Kim Lyons 

Additionally, captivating animations can also serve to promote and enhance the appeal of your product. 

Micro-animations extend beyond just the gamification of applications; they can also be leveraged to enrich the aesthetics and express the essence of your product. They contribute to making your website feel more alive and interactive, elevating the overall user experience.

UI/UX

In essence, animation in UI and UX design is not merely about adding visual flair, it’s about creating meaningful interactions that enhance user engagement and satisfaction. From improving usability to expressing brand identity and personality, animation has the potential to transform digital interfaces into dynamic and memorable experiences. Whether it’s guiding users through a process or providing feedback animation, it has the power to elevate the overall user experience. Next time you witness animation appreciate the magic that brings it to life, you might just be amazed by its impact.

About the Author: 

Shivani Shukla is a Senior UI & UX designer at Mantra Labs. It’s been a while since she started her journey as a designer. Updating her knowledge and staying up to date with the current trends has always been her priority.

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