Everything About Test Automation as a Service (TAaaS)

The enterprise-level digitization and adoption of DevOps and Agile have made test automation a necessity in today’s time. It reduces the time-to-market and hence the production cost. One can execute test automation on web/mobile/desktop application, performance, and APIs at once; generating a comprehensive report based on functionality, time, and build.

Test Automation as a Service is an on-demand automation offering that overrules manual testing. But before, let’s look at key problems with manual testing-

It demands manual effort during release/enhancement.
Manual testing requires greater resources.
Testers usually avoid lengthy testing because of time and resource constraints.
It has a limited scope of tests and cannot accomplish in-depth testing. In other words, manual testing has lesser coverage.
It requires testing the application on multiple computers, mobiles, tablets, etc. with different configurations.
The scripts are not reusable, i.e. every time testing will require new scripts for instances like the change in OS version.

How Automation Speeds-up Testing by 70%?

Testing automation not only reduces manual efforts but also speeds-up the entire testing process. Here’s how.

It cuts down the repetitive tasks/testing, which the test engineers used to do at the time of product release or enhancement.
TAaaS covers lengthy testing, which was unattended by manual testing.
It also increases the testing coverage with fewer resources.
It finds critical defects at an early stage of testing.
Its scripts are reusable. Testers need not code new scripts every time for system upgrades and OS version changes. Tests can recur without errors.

The following are the test automation tools categorized application-wise.

Web-based Application Automation

Selenium Webdriver is an open-source tool for automating web-based applications only. Users can test web applications using any web browser.

Types of OS for testing in Selenium: Windows, Mac, Linux
Browsers supported for testing: Mozilla Firefox, Internet Explorer, Google Chrome, Safari, Opera

Additional Resource: Selenium Testing Automation Framework

Mobile-based Application Automation

Appium is an open-source tool to test web applications running in mobile browsers. It also supports the automation of native and hybrid mobile applications developed for iOS and Android OS. Appium uses Selenium API to test the applications.

You can test a mobile application in just four steps-

Write your test script on Eclipse.
Connect your device to Computer (PC).
Start Appium server.
Run your script (test cases).

Appium supports Chrome browser for testing Android apps and Safari for iOS.

API Automation

Testing is difficult in Java as compared to dynamic languages like Ruby and Groovy. REST Assured is a Java library that provides a domain-specific language (DSL) for writing powerful, maintainable tests for RESTful APIs. Most of the web services are based on REST architecture. Everything is a resource in the RESTful web service. It is lightweight, scalable, and allows creating easy to maintain web apps. How it works-

REST Assured captures the (JSON) response of the API call.
It validates if the response status code is equal to 200.

Windows App Automation

Winium is a Selenium-based open-source automation framework for the Windows platform. You can test your Windows App following these steps-

Write your test script on Eclipse.
Start Winium Desktop Driver.
Set the path of application in the script.
Using “UISpy” inspect the elements.
Run your script (test cases).

Frameworks for Test Automation as a Service

A framework is a collection of reusable components that make the overall test execution and development easy and efficient. It is a custom tool designed by Framework Developers to simplify test automation processes.

A framework is a well-organized structure of components. For instance, one driver file executes an entire batch of commands without any manual intervention. The following are the types of frameworks along with the use scenarios specific to Test Automation as a Service protocol.

Data Driven Framework

This automation framework focuses on keeping test script logic and test data separate. For testing, it inputs data sets from a variety of sources like MS Excel Sheets, MS Access Tables, SQL Database, XML files, etc.

When the same test case needs to be executed multiple times with different data sets, the data-driven framework provides data to the test scripts.

Modular Driven Framework

Here, testers create test scripts for individual, small modules of the application. These small scripts (or test modules) can be combined into a master script to test specific scenarios or end-to-end testing. The test modules can also act as a library of functions to use in the future.

When applications contain a lot of modules, a modular framework is suitable for testing.

Keyword Driven Framework

This framework is also known as table-driven testing because it uses a table format to define keywords or action words for each function that the tester needs to execute. It’s a user-friendly framework. Test Engineers can develop test scripts even with limited knowledge of automation tools and programming language.

Behavior Driven Development Framework (Cucumber Framework)

It is a testing framework which supports Behavior Driven Development (BDD). It allows the tester to define application behavior in plain English and simple grammar as defined in Gherkin language. The following are the components of the cucumber framework.

Feature Files: It is an entry point to the cucumber tests. Here, the tester describes the test cases in a descriptive language like English. Feature files are important because they serve as an automation test script as well as live documents. A feature file can contain one or many scenarios. The following is a sample feature file.

#Author: your.email@your.domain.com

#Keywords Summary:

#Feature: List of scenarios.

#Scenario: Business rule through list of steps with arguments.

#Given: Some precondition step

#When: Some key actions

#Then: To observe outcomes or validation

#And, But: To enumerate more Given, When, Then steps

#Scenario Outline: List of steps for data driven as an Examples and <placeholder>

#Examples: Container for s table

#Background: List of steps run before each of the scenarios

#””” (Doc Strings)

#| (Data Tables)

#@ (Tags/Labels): To group Scenarios

#<> (placeholder)

#””

## (Comments)

#Sample Feature Definition Template

@tag

Feature: Title of your feature

I want to use this template for my feature file

@tag1

Scenario: Title of your scenario

Given I want to write a step with precondition

And some other precondition

When I complete action

And some other action

And yet another action

Then I validate the outcomes

And check more outcomes

@tag2

Scenario Outline: Title of your scenario outline

Given I want to write a step with <name>

When I check for the <value> in step

Then I verify the <status> in step

Examples:

| name | value | status |

| name1 | 5 | success |

| name2 | 7 | Fail |

Apart from these testers also use Linear Scripting Framework and Hybrid Testing Framework for Test Automation.

Step Definitions: A Step definition is a small piece of code with a set pattern. The pattern links the Step Definition to all the matching steps. Cucumber executes a Step according to Gherkin Steps.

Test Runner: The JUnit runner uses the JUnit Framework to run cucumber. It is an open-source unit testing framework for Java. It is useful for writing and running repeat/reusable test cases. It requires a single empty class with an annotation-

@RunWith(Cucumber.class)

@CucumberOptions(features=”features”, glue = {“stepDefinitions”})

public class TestRunner {}

Also read – How to perform load testing on applications.

Best Practices for Creating an Effective Testing Framework

Integrate Appium and Selenium to cover mobile and web testing together.
Integrate REST Assured for API automation to ensure APIs are working as per set functionalities. It saves a great deal of time and resources.
Integrate Winium/AutoIt for testing standalone applications.
Integrate Cucumber for behaviour-driven development.
Use Page Object Model to create generic packages of common classes (codes) that can be used over all the test scripts. It helps to achieve reusability of codes.
Integrate JUnit to manage test cases and generate reports.
Integrate Maven or Jenkins to achieve continuous testing. Jenkins also helps to run the script for lengthy testing and generate extended reports delivered to all stakeholders. It is useful for tests that take hours to days to complete.

We specialize in business-specific test automation services. Drop us a word at hello@mantralabsglobal.com to streamline and accelerate your product/solution launch.

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

Prioritize leads using filters like policy type, value, or geography
Schedule follow-ups with integrated agent calendars
Utilize locators to look for nearby branch offices or partner physicians
Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims

Sales apps centralize post-sale activities such as:

Tracking policy status, premium due date, and claims progress
Sending renewal reminders, greetings, and policy alerts in real-time
Accessing digital sales journeys and pre-filled forms.
Policy comparison, calculating premiums, and submitting documents digitally
Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

Securely co-browse documents with customers through proposals
Share product visualizations in real time
Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

On-demand access to training material
Commission dashboards and incentive monitoring
Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

Full application submission, from prospect to payment
Offline functionality in low-connectivity zones
Real-time needs analysis, quote generation, and e-signatures
Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

Import real-time health data from fitness trackers or health apps
Offer hyper-personalized insurance suggestions based on lifestyle
Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

Secure Logins: Instant credential-based access without sign-up friction
Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
Frictionless Policy Issuance: Complete issuance post-payment and document verification
OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

Everything You Need to Know About Test Automation as a Service (TAaaS)