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10 Most Impactful AI-based Insurance Innovations of 2019

5 minutes, 5 seconds read

The year 2019 has been a benchmark in insurance innovations that brought in new value propositions to the industry. What’s more remarkable is — both traditional Insurers and Insurtechs are striving to offer simple, convenient, and value-added customer-centric products coupled with technology initiatives. Here are 10 noteworthy insurance innovations that shaped the industry this year.

  1. Augmented Intelligence
  2. AI-based Smart Automation
  3. Digital Insurance Broker
  4. Services Beyond Insurance
  5. Blockchain in Reinsurance
  6. Unconventional Partnerships
  7. Understanding Customers and Delivering Tailored Products
  8. Insurance on Demand Services
  9. Risk Intelligence
  10. Customer Education

10 Most Impactful Insurance Innovations of 2019

According to a recent EFMA-Accenture report, the insurance industry has witnessed growth in digital sales & services, Artificial Intelligence trends — especially machine learning and natural language processing (nlp), big data and analytics, cloud, intelligent automation, and blockchain.

However, insurance players are not just adding convenience through technology but also understanding the ‘actual’ customer needs and developing the products accordingly. Let’s discuss the impactful insurance innovations with their use cases in detail.

#1 Augmented Intelligence

While most insurers are leveraging AI to understand customers and their requirements; another idea that hits the list is to complement the knowledge of insurance employees during sales pitches and customer services. 

For example, Zelros is Augmenting intelligence of sales and customer representatives through real-time best product recommendations, advisory, and pricing based on studying the customer profile.

Zelros - augmented intelligence - insurance innovations

Similarly, Nippon Life Insurance Company has introduced an AI-powered TASKALL tablet for its sales representatives. This tablet identifies suitable prospects from the set of entire salesforce activities, thus enhancing the sales and customer representatives’ services. 

#2 AI-based Smart Automation

Smart automation corresponds to deploying intelligent technologies to gain massive operational efficiency and at the same time create value for the end customer. 

For example, South Korean Kyobo Life Insurance Co. Ltd. has developed an AI system BARO (Best Analysis & Rapid Outcome) to automate underwriting. The system uses NLP to allow sales and customer interactions in natural language.

In the same way, Religare incorporated AI-based chatbot in their workflow. Through this bot, the company has automated a number of operations like customer query resolution, customer engagement, and lead and ticket management.

webinar: AI for data-driven Insurers

Join our Webinar — AI for Data-driven Insurers: Challenges, Opportunities & the Way Forward hosted by our CEO, Parag Sharma as he addresses Insurance business leaders and decision-makers on April 14, 2020.

#3 The Digital Insurance Broker

In 2018, in the US alone, nearly 1.2 million people worked for insurance agencies, brokers, and insurance-related enterprises. This indicates the prominence of the brokerage in insurance. Brokers might not be directly involved in product development, risk evaluation, etc.; but they play a pivotal role in insurance distribution. 

For example, Gramcover, an Indian composite insurance broking firm is leveraging mobile technologies to minimize the inefficiencies and transaction costs in distributing micro-policies.

Also read – The case for a digital brokerage

#4 Beyond Insurance

The year 2019 also witnessed the entry of technology giants like Alibaba entering the insurance space, and people welcoming them made the competition even more fierce. The World Insurtech Report 2019 states that nearly 30% of customers are interested in buying at least one insurance product from BigTech firms like Google, Apple, Facebook, Amazon, and Alibaba. 

Insurers have thus realized to embrace the ecosystem-based digital economy to deliver richer customer experiences. AG Insurance’s Phil at Home is an example of ‘beyond’ insurance services to support customers in their day to day life. The app provides house maintenance services like plumbing, electricity, etc. along with medication reminders, food delivery, etc. to its elderly customers.

Also read – The Belgian Insurance Landscape

#5 Blockchain in Reinsurance

Blockchain or distributed ledger technology (DLT) brings transparency to a range of insurance processes along with the secure sharing of information. The innovative use of blockchain in insurance is to reduce redundant efforts. 

For example, the US-based Aon Benfield along with partners have developed a blockchain-powered reinsurance placement solution to bring brokers and reinsurers on a collaborative platform.

Similarly, the Hong Kong Federation of Insurers in collaboration with CryptoBLK developed MIDAS (Motor Insurance DLT-based Authentication System) to authenticate motor insurance policy documents across the network in real-time.

#6 Unconventional Partnerships

Insurers’ partnerships with Insurtechs, Fintechs, and external players are presenting an opportunity to explore new customer base, test different business models, and get access to new technology frontiers. 

For example, AXA partnered with ContGuard, which provides real-time cargo tracking services. Their product — Connected Cargo Solution gives customers 24/7 monitoring and data to AXA’s risk engineers to develop loss prevention plans. This also helps underwriters to quote the price with increased accuracy.

#7 Understanding Customers and Delivering Tailored Products

Addressing the customers’ demand for personalized services, Insurers have started applying AI to understand their sentiments and requirements. They have realized that real-time digital services unlock values for both carriers and customers.

For example, the UK-based Bought By Many helps people find insurance for uncommon assets like pets, shoes, gadgets, etc. The company also negotiates with insurers for the best deals.

#8 On-demand Insurance models

The World Insurtech report 2019 reveals that nearly 41% of customers are ready to consider usage-based insurance and 37% want to explore on-demand insurance coverage. While usage-based insurance models provide as-you-go premium coverage based on customer’s potential for risky behavior; on-demand insurance allows customers to get cost-effective and convenient coverage depending on their needs.

For example, The Dinghy is an app-based on-demand freelancer insurer. It is also the world’s first on-demand professional indemnity insurance covering public liability, business equipment, legal expenses, and cyber liability.

#9 Risk Intelligence

Insurers are deploying machine learning models for risk assessment and mitigation. It not only makes the underwriting more accurate but also boosts profits by diminishing risks.

For example, ZestFinance uses automated machine learning tools to correlate current and traditional data. It helps to effectively gauge risks and outreach potential new customers.

#10 Customer Education

Pricing still presents a bigger competitive advantage than many other insurance features. Accenture’s 2019 Global Financial Services Consumer Study states – more than 75% of customers can share their personal information for better prices. 

Therefore, educating customers about potential risks isn’t sufficient. Coupling this information with available products’ prices and benefits is a must. For example, Jerry, a California-based personal insurance marketplace checks if the user is paying the best price for the insurance services. Based on an initial questionnaire, their AI-powered tools takes roughly 45 seconds to compare quotes from leading insurers and suggest optimum rate to the user.

Also read “Top 5 smartest AI-powered machines on earth.”

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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