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State of Metaverse-based ecosystems in Fin-Tech

3 minutes read

Paris Hilton has a Roblox virtual island where people can buy digital versions of her outfits. Accenture will onboard 1,50,000 new hires using Metaverse. Metaverse has been the talk of the town since Facebook changed its name to Meta. Let’s look at how metaverse-based ecosystems in Fin-Tech is transforming customer experience (CX).

Global metaverse market size will touch $678.8 billion by 2030, witnessing a CAGR of 39.4%, reveals research and markets. CB Insights’ research predicts that metaverse could represent a $1T market by 2030. Industries are working to create a reality in which the physical and digital worlds blend seamlessly. 

Where Fin-Techs are heading to in the Metaverse-based ecosystem?

European bank ABN Amro was the first to open a virtual branch in Second Life created in 2003. Earliest ventures into the metaverse were primarily motivated by branding and visibility which is now shifting to the mainstream. Metaverse application has moved beyond gamification to virtual training and life-like experiences. We’re moving towards a future where digital lives are becoming more important.

Razorfish and Vice Media Group’s new study shows that Gen Z spends more time in metaverse space than older demographics. They develop more meaningful connections to their online identities and want realistic experiences in their virtual life. For organizations, it becomes highly imperative to understand how these customers connect, interact and interface in this virtual space.

According to JP Morgan’s research, the metaverse offers opportunities to:

  • Transact – every year, $54bn is spent on virtual goods, almost double the amount spent buying music. 
  • Socialize – approximately $60bn messages are sent daily on Roblox.
  • Create – GDP for Second Life was around $650m in 2021 with nearly $80m dollars paid to creators. 
  • Own – NFT currently has a market cap of $41bn.
  • Experience – 200 strategic partnerships till date with The Sandbox, including Warner Music Group to create a music-themed virtual world.

Metaverse has limitless opportunities to offer. Let’s look at some of the top use cases of metaverse in the financial industry.

  1. Recently Lynx announced two use cases: a cryptocurrency-based game that allows players to create and earn and sell digital items with financial value, and an “enhanced remittance experience”, a digital meeting space that allows those sending money to loved ones to visit and communicate with them in a “streamlined, entertaining, economical, and secure” manner.
  2. Navi Technologies has unveiled a metaverse-based “Fund of Funds” scheme. The investors will finance Exchange-Traded Funds (ETFs), which will be used to fund metaverse-based companies. The fintech aims to invest $1 billion in total across multiple assets, with a maximum investment of $300 million in a single ETF. The company will issue a NAV unit at a face value of INR 10. For example, a customer investing INR 500 in the plan, will receive 50 units across the ETFs that Navi will be investing in.
Navi Technologies
  1.  JP Morgan is the first bank to open a lounge- Onyx in Decentraland. In the Onyx Lounge, situated in Metaiuku–a virtual replica of Tokyo’s Harajuku shopping area, a tiger roams the first floor, overlooked by a portrait of the bank’s boss Jamie Dimon. And on the 2nd floor, a person’s avatar can watch experts talk about crypto market.
JP Morgan's Onyx
  1. Korean Bank Kookmin introduced a ‘virtual financial town’ that includes three spaces: (1) The financial and business center consists of branches, public relations and recruitment booths, auditoriums, and social spaces. 

(2) The telecommuting center enhances communication and collaboration between telecommuters and office employees. 

(3) A playground for interacting.

Kookmin Banks' Virtual Financial Town

Source: donga.com/news

  1. Bank of America is the first to launch VR training in over 4,300 financial centers. They use VR headsets to practice skills like strengthen and deepen customer relationships, handle difficult conversations, and listen and respond with empathy. “Managers can also detect skill gaps and provide tailored follow-up training and customized counseling to colleagues to further boost performance using real-time statistics,” the bank says.

The Road Ahead

Decentraland operates via its own cryptocurrency called MANA and Sandbox has Sand. Somnium Space has its own asset marketplace where users can choose to ‘live forever. 

The financial sector is facing intense competition in the virtual space. Digital assets and digital currency are becoming increasingly prevalent in the metaverse. Leveraging the meta-world will help financial organizations create a continuum of experience for the users and provide more personalized and engaging interactions in the time ahead.

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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