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3 Trends shaping the Future of Healthcare in Middle East

3 minutes read

A few years ago, UAE appointed the country’s first Minister of State for Artificial Intelligence. Middle East region has been progressive in the adoption of technology. According to a recent report published by Dealroom and EMERGE GHI, the health-tech startup ecosystem in the MENA region is now worth over $1.5B, a 22x increase since 2016. 

 Health Tech Investment in Middle East

As of now, domestic and international investors have raised $930 million. And this number will continue to go up in the coming years. With so much fund pooling in, tech innovations will continue to drive the healthcare industry. 

Let’s look at the 3 Trends shaping the Future of Healthcare in Middle East: 

  1. Telemedicine dominates when it comes to venture capital investment: Telemedicine has gained the most attention from venture capitalists in the last two years. To increase the market penetration in remote locations, telemedicine service providers have been offering a 360-degree solution to help patients. Essal- a health tech startup in MENA raised $1.7 million as it plans to expand its reach across the Middle East by investing in product development and growing its workforce. The company offers a platform that allows users to connect with consultants and seek answers to their concerns. 
  1. The deployment of AI is gaining speed in the Middle East. AI-aided Super Agents can ‘engage to win’ customers with 63% more success, reveals Mantra Labs’ latest report. Agents empowered by AI can increase productivity and boost sales performance — like the customer’s email, appointment history, or why they last reached out. Health experts are working on AI-based solutions to improve the patient experience and their operational efficiency and productivity. According to PwC, AI’s overall contribution to the public sector in the Gulf region would be $59 billion by 2030, including health and education. The government in the region also announced the National AI Strategy 2031 to bring AI tools and technology to sectors including healthcare. Altib-Middle East’s largest AI-based digital health platform raised $44 million to develop a fully integrated primary care, offering accessible value-based solutions in accordance with Saudi Vision 2030 and Egypt’s Ministry of Health and Population. 
  1. Increasing focus on digital infrastructure in the healthcare sector: According to the EMERGE GHI report, the GCC region had the highest healthcare infrastructure investments, with a major increase in the number of hospitals and beds between 2010 and 2020. Annual investment in healthcare digital infrastructure is likely to grow from $0.5B to $1.2B in the next two years, a 10% to 20% rise compared with the previous years of 3% to 4%. This will create numerous opportunities for startups to invest in digital solutions in the healthcare industry. 

Conclusion: 

The Middle East has become a major interest area for venture capitalists in the last two years. The government in the Gulf region is also investing heavily in technology to improve the patient experience. A $250 million iGan Arabia fund will drive MedTech innovation in MENA region to explore investment opportunities in AI/Cloud-enhanced medical devices and digital health technologies. Investment in CX technology will increase as 74% of organizations in the region plan to invest more than $200,000 in 2022, reveals the latest intelligence report. With such significant investments in the health tech world, digital healthcare innovation will ramp up, providing plenty of opportunities for start-ups to innovate and improve patient experiences.

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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