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Iteration Leads To Powerful Results in Design.

“You can only make it once but you can make it better as many times as you need”

Clients rarely arrive at a design firm with a detailed project roadmap in hand. Instead, they have a hazy idea of what they require – make it pop, bring a wow factor, make it look good, and so on. In such cases, the designer’s main challenge is to get into the clients’ heads and create things exactly how they want the product to look, even if the clients themselves lack understanding.

The best way to ensure your design is a perfect fit is to work in iterations. This allows us to create a solution that satisfies the client and meets the needs of the customer.

Iteration Leads To Powerful Results in Design

Iteration, the most fundamental concept in design

In its most basic form, iteration is simply a series of steps that you repeat, tweaking and improving your product each time. With every repetition, iteration aims to move a little bit closer to the optimal situation. As designers, we are always looking to improve on the current design approach and this is where an iterative design process comes in handy.

​​You can think of the iterative design process as a continuous cycle of prototyping, testing, and making adjustments and refinements – it is an ongoing, incremental process leading to the best possible outcome.

The 1997 version of Apple.com
The 1997 version of Apple.com
The 2022 version of Apple.com
The 2022 version of Apple.com

It’s fascinating to observe how the product gradually changed the appearance of its own homepage, going from its ugly beginnings to its current minimalism to align with the current design trends and in response to user feedback.

The do’s and don’ts of design Iteration

  1. Do: Fail Faster
    Embrace trial and error to learn what not to do even when you miss the mark by adopting a “fail faster” mentality. Since failure is unavoidable, it is best to deal with it as soon as possible while still taking note of what can be learned.
  1. Do: Be Flexible
    Design methodologies still allow for some flexibility even though they have strict guidelines to help us express our creative freedom without devoting too much time to each iteration. In the end, we must choose which opportunities to prioritize first, when to iterate or test more, and how many concurrent design iteration processes should be running at once.

    These choices are largely based on intuition and experience, utilizing any data and research that may be available.
  2. Do: Work Asynchronously
    Utilizing all resources (tools, teammates, etc.), complete tasks as quickly as possible by allowing other designers to work on unrelated aspects of the product in parallel and developers to start putting validated solutions into practice. By doing both of these, product turnaround times will be drastically reduced.
  1. Do: Collaborate and Listen
    Which issue ought to be resolved? What version is the best? Is the testable prototype ready? What do all of these comments mean? We are confident in our ability to respond to these questions because of the unique expertise and new perspective that our teamwork partners have to offer.
Iteration in Design
  1. Don’t: Try to Solve Everything
    Avoid attempting to solve new problems once the issue we’re solving during the design iteration process has been selected. Even though it’s common to find areas that can be improved (during testing or through observation), make a note of them since they might make excellent starting points for subsequent iterations.

    We cannot measure the effect that design iterations are having on key metrics if we allow scope creep to occur.

Benefits of Iteration in Design

  1. It Saves Resources
    Because iterative design processes frequently give us user feedback (or stakeholder feedback, at the very least), which drives us forward at a steady pace, they almost always save the most time.

    Positive feedback can help us know when we’re heading in the right direction, and negative feedback can help us know when we’re heading in the wrong direction, so we’re always moving forward and never really wasting any precious time.

    Without any feedback, we run the risk of racing to the finish line only to fall short, wasting a lot of time and bandwidth. Design iteration is also the most economical choice because time is money.
  1. It Facilitates Collaboration
    Healthy collaboration is facilitated by an iterative design process because it gives stakeholders the chance to provide feedback and even share their own ideas. This gives us information that we wouldn’t have learned on our own because we can only see things from our own point of view.
  1. It Addresses Real User Needs
    Designers have a tendency to work alone if they don’t follow a methodical iteration process (especially one that includes collaboration). Being siloed makes us overly introspective, which causes us to jump to conclusions and engage in counterproductive perfectionist tendencies.

    But using an iterative design process makes sure we remain focused on user needs and make choices based on their input. Additionally, prioritizing the next best design improvement method rather than concentrating on haphazard ones helps us.
  1. Facilitates Regular Updates
    Instead of just dumping the end result on stakeholders and keeping them in the dark until then, an iterative design process allows us to regularly update them on the status of the project.

    It means that developers can start even while the design is still in progress, which is especially advantageous for developers.

In Conclusion

Designers can quickly create and test ideas thanks to the iterative design. Those that show promise can be quickly iterated until they take enough shape to be developed, while those that don’t show promise can be abandoned right away.

The 90’s version of arngren.com
The 90’s version of arngren.com

Here’s an example of what happens when we don’t iterate – this 90s website is still around.

So do it, then do it again!

About the Author: Unnathi is a UI/UX designer, currently working at Mantra Labs. She is passionate about research and has expertise in building digital systems that provide engaging experiences. 

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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