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Employee Stories: This College Dropout Android Developer is Glad to Start his Career with Mantra Labs

The culture of a workplace – an organization’s values, norms and practices – has a huge impact on our happiness and success ~ Adam Grant

We glad that we work with people who are inspired by our values and are willing to walk and grow with us.

Krishna Tanmay is one of them

Krishna Tanmay spent his childhood in queen of the hills, Mussoorie, college dropped out. He is an Android developer and likes to learn about development and programming even he is free and tired after working. Apart from work, he mostly spends his time with friends, travelling and try adventurous sports. 

He believed that the secret to success is in good company culture and we are glad that he found us and got whatever he believed in.

He says- 

During my internship, I was learning a lot and was enjoying working here at Mantra Labs. I had no previous experience to compare it to but then I talked to a few my batchmates from college. Some of them were either not satisfied with the work and the culture while the others seemed to be struggling with the learning part as they didn’t have proper guidance at their workplaces. I found that very surprising and was not able to believe them as it didn’t seem relatable at all.

In another couple of days, I realised that not all companies are the same, the people mentoring you at these companies are not that brilliant and at times, and if they are, they might not be interested in your growth or learning. I understood that I was the lucky one who landed an internship at Mantra Labs where my mentors were amazing, the culture was welcoming and supporting and the growth of the employees was the top priority for the people running this organisation.

At this point, I realised that I want to start my career and that I had to enter the IT industry with this company. So in another couple of weeks, after a lot of deliberation and analysis, I decided to not waste any more time and to stay on the safer side, I dropped my engineering degree immediately and joined Mantra Labs as a full time employee.

It’s been over 3 years now, and I would do and make the same decisions all over again if given a choice. I am glad that I took a risk with Mantra Labs.

Read here the complete story why he dropped out No explanations. No excuses. No regrets.

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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