InsurTech: 5 benefits of technologies in Insurance Sector

Published on Nov 13, 2017

Updated on Jun 9, 2022

InsurTech is a buzzword nowadays where a variety of technologies are set to transform the traditional insurance industry. In the last two years, insurers have already transformed themselves digitally to offer convenience, security, choice, and a seamless experience to their customers.

Accenture estimates that insurance companies can increase their annual profitability by 20% with the right investment in the technology.

Internet of Things (IoT), telematics, drones, the blockchain, smart contracts, and artificial intelligence (AI) are providing new ways to measure, control, engage customers, reduce cost, improve efficiency and increase customer experience.

Here are five ways Insurers can stay ahead in the market and successfully fulfill high customer expectations.

1. Lower Insurance rates:

– Fitness apps or wearable devices:

Staying fit has many perks. Some of the fitness apps like Wysa and wearable devices help maintain weight, and food habits and boost energy and mood. And most importantly they can help save a huge amount of expenses related to health insurance costs. Numerous insurance providers have tapped into wearable devices to keep motivating their customers to stay fit and healthy and offer them discounts and benefits based on fitness levels.

– Self Driving car:

Self Driving cars can help in reducing the chances of accidents and lower life insurance rates. Since road deaths are a significant percentage of deaths in the entire world, any slight downward change will ultimately lead to lower deaths and hence life insurance claims.

2. Fraud Prevention:

Insurance fraud costs companies billions of dollars per year across the globe. Insurance companies should establish a technology framework, tap into advanced automation and analytics, and take steps to prevent it.

– Digital Signature:

Digital signature technology is without a doubt lowering fake insurance account activation and hence a fraud. For example, a digital signature can prevent fraud- insurance purchased after the accident can be brought down with digital signatures verifying the actual date.

– Data analytics:

The technology involves data mining tools and quantitive analysis. Data analytics can be applied to detect fraud. Predictive analytics is useful to improve the fraud detection process, helping prevent claims payouts. Analytics on claims and fraud transactions helps enhance risk management.

3. Lower underwriting cost:

–IoT

According to IoT Analytics, the global number of connected IoT devices is likely to grow at 9%, with 12.3 billion active endpoints. By 2025, there will likely be more than 27 billion IoT connections, which will have a significant impact on the availability of real-time information that insurers can use for better pricing/underwriting. Drones are satellites on steroids at least as far as underwriting is concerned. Satellites have dramatically changed how home insurance policies are written due to fire. Everything can be captured via drone footage even the houses that get covered behind the trees. Captured data can be used for underwriting purposes.

4. Billing efficiency:

Billing systems are not only integrated but now can accept varied forms of payments allowing ultimate flexibility to the customer and thereby making the billing systems efficient. The automated systems inform and remind customers of approaching due dates for premiums thereby lowering unintentional defaults.

Digital wallet has become one of the most widely used platforms for payment systems. Insurance companies are leveraging payment gateways like Google Play to sell insurance to users. Last year, SBI General Health Insurance launched Arogya Sanjeevani on Google Pay Spot to offer standard coverage at affordable premiums and improve the penetration of health insurance in the country.

5. Specialized insurance:

Each type of insurance is different from the other and the factors that are suited to one are not suited to the other. This requires the insurance agents to have specialized knowledge and the internet helps. however, Machine learning is vitally important here. It has the capability to learn and analyze billions of patterns and identify suitable underwriting clauses as well as identify specific customized plans for the customers based on the data provided. This can change the customer perception of the insurance company and provide an engaged customer who is likely to stay longer.

Dinghy, is a pay-by-the-second insurance provider that customizes coverage for freelancers and businesses where customers may switch their policies on and off as needed without any upfront premiums, interest, credit checks, or fees.

6. Smart and Faster Claim Processing and Settlement:

–AI-Powered Chatbots:

Claim settlement has been one of the pressing issues in insurance. With intense competition looming in the market, delay in the claim settlement gives a bad experience to the customer who prefers to switch to another brand. Insurance providers worldwide have been investing in AI-powered insurance chatbots to enhance customer experience. Metromile can validate 70% to 80% of claims instantly using AVA, an app based-claims assistant.

7. Data-driven pricing

–Telematics:

Innovation has become one of the top priorities for insurers today due to rapid change in customer demand. The usage-based insurance market is projected to hit over $190 billion by 2026, telematics is allowing carriers to capture user data and create personalized usage-based insurance products.

For example, auto insurance was based on a pay-as-you-drive model where customers use to pay a premium based on the distance covered. But with technological innovation, insurers are working on a pay-how-you-drive model where customers can get discounts based on their driving skills.

Rise in demand for innovative solutions, intelligent experiences, and speedier processes has led to technological disruption in the insurance industry. According to IDC, IT spending in the insurance industry will increase globally at a CAGR of 6.0% by 2024, touching $135 billion. With continuous investment in technology, insurers are working on improving customer experience and operational efficiency to maximize profitability in the long run.

Thanks you Scott W Johnson, owner at WholeVsTermLifeInsurance.com for providing your valuable information on how technologies are helping Insurance industry.

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

Prioritize leads using filters like policy type, value, or geography
Schedule follow-ups with integrated agent calendars
Utilize locators to look for nearby branch offices or partner physicians
Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims

Sales apps centralize post-sale activities such as:

Tracking policy status, premium due date, and claims progress
Sending renewal reminders, greetings, and policy alerts in real-time
Accessing digital sales journeys and pre-filled forms.
Policy comparison, calculating premiums, and submitting documents digitally
Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

Securely co-browse documents with customers through proposals
Share product visualizations in real time
Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

On-demand access to training material
Commission dashboards and incentive monitoring
Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

Full application submission, from prospect to payment
Offline functionality in low-connectivity zones
Real-time needs analysis, quote generation, and e-signatures
Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

Import real-time health data from fitness trackers or health apps
Offer hyper-personalized insurance suggestions based on lifestyle
Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

Secure Logins: Instant credential-based access without sign-up friction
Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
Frictionless Policy Issuance: Complete issuance post-payment and document verification
OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.