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6G And The Future Customer Experience

3 minutes 24 seconds read

The world is rapidly approaching a future where the distinction between the real and virtual worlds is becoming increasingly blurred. We’re heading toward a more connected world that has meaningful interactions between humans and machines. And 6G will accelerate this experience for the customers and businesses.

When it comes to technological innovations, advanced countries like U.S.-China have always been one step ahead. While majority of the globe is yet to experience 5G, US and China are racing to develop and patent the 6G network. Chinese organization, Huawei Technologies Co. predicts that 6G technology will enter the market by 2030.

Image Source: Nokia

3G enabled human mobile connectivity, 4G enabled social interaction, and 5G enabled IoT devices to sense and communicate. What about 6G?

In one of the recent videos posted by Nokia, Peter Vetter, president of Bell Research Labs Core Research Labs said, “6G will enable holographic communication as if people would be able to teleport to each other’s environment and work on the same thing as if they’re in the same room.”

6G network is anticipated to offer cost savings, 10 times lower latency, 100 times higher connection density, geo-location accuracy, etc. It will have space-air-ground-sea integrated networks to meet the global coverage demand. Satellite communication, UAV communication, and maritime communication will significantly expand the coverage range of wireless communication networks.

Image Source: Science China Information Sciences

Impact of 6G on Future Customer Experience:

6G will be 100 times faster than 5G and will enable data transmission within seconds. Let’s look at the impacts of 6G on the future customer experience.

  1. Seamless Phygital experience: With the 6G technology, embedded sensors will allow digital representations to construct digital twins of people, actual objects, and their surroundings, converging the physical and digital world. 6G will also boost the metaverse and mixed reality experiences for the customers by offering the required peed and efficiency required.
  1. Faster Speed: 6G will enable us to stream videos faster and download 100 hours of video within seconds. This will surely have numerous use cases for businesses to increase their efficiency and improve customer experience. For example, this can be highly useful for the insurers in making the claims process faster and more accurate.
  1. Intelligent and connected Devices: Experts predict that 6G will be able to support 10 times the number of devices and will be 100 times more reliable. The technology will build a more connected ecosystem where all the devices will be in sync with each other. For example, maybe the future self driving cars maybe able to know where other vehicles are. Instead of tracking high traffic locations, vehicles might be able to communicate and coordinate with each other and save travel time for riders. All this would be possible if the network connectivity is strong and fast.
  1. Real-time experience: We’ve been talking about meetings and storefronts in the metaverse. The world is moving into a space where there is no boundary between the two realities. Maybe a customer would want to visit the store in the comfort of his home, converse with the salesperson face-to-face and have a real-time experience.  

Conclusion

Japan’s NTT DOCOMO has partnered with Nokia to start indoor 6G trials this fiscal year, and outdoor trials next year. 

While there is still time for commercialization of 6G, it’s usage might turn science fiction into reality. Real-time holograms, flying taxis, and the internet-connected human brains might be the future. To facilitate the next-gen of technology, we need a next-gen network that could define the future of communication.

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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