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Artificial Intelligence: Transforming E-Commerce in 2018


Artificial Intelligence [AI] is reshaping the e-commerce sector by eliminating many manual processes in the area of promotion, supply chain, and assortments. AI has been a helping hand by making decisions smarter, accurate and real time. The agile, data-driven technology advanced industry could get a boost with the adoption of AI into the system. Identifying patterns, sourcing data from different channels, facial recognition, shopping patterns, media trends and automation of mundane jobs would make e-commerce industry more dynamic, and customer focussed.

 Industry expert Gartner predicts – by 2020, 85% of the customer  relationship, would be managed without human interaction.

So what are key areas where AI has been hitting hard and providing positive outcomes, let’s explore :-

Offering customer focussed Solution

The critical requirement of any business is “serving the customer needs.” However, with digitization its hard to know them, study their body language or communicate with them. That’s where Artificial Intelligence [AI] comes into the picture. With the help of machine learning and natural language processing, it gets easy to read the movements of the customer, analyze and show them relevant items. One of the best examples is of Pinterest that offers a browser extension and shows similar images with image recognition software. What it helps is narrowing down the search for the user with ease and convenience.

Realigning Sales Strategy

Thanks to software industry we have best in class Sales and marketing Management system and
CRM, but studies have shown that almost 30% of leads are not followed up by the sales team. The system is not equipped to predict or read market sentiments and most importantly realign sales messages in real time. For all of this embedding natural language learning, predictive marketing and analyzing deeply onto the leads would help in realigning sales strategy, thereby empowering speedy resolutions and positive growth for the company.

Bots in touch always

Do you recollect Air India Maharaja Logo? How much warmth it had? Wouldn’t you like to offer your client base the same feeling? A similar experience when they enter your digital store they are greeted with a smile quickly navigated to the section of their choice and offered exactly what they are looking for – be it a product, query resolution, returns or offers. Thanks to chatbots – the computer program that could communicate with human users digitally. Integration of chatbot with social media or shopping cart could be beneficial for the e-commerce industry. A customer could get quick answers to the items added to the shopping cart, be it about warranty details or return policies. Also coupling it with social media like Facebook could help the customer in a situation like payment has been processed but a confirmation email/message was not seen. Chatbots are empowering the e-commerce business with a possibility of real-time interaction and enhancing the customer experience.

Expand Services with IoTs integration

For all the digital stores it’s like a dream come true when conditions like these turn into reality. The smart refrigerator issues a command that eggs are out of stock and need to be replenished places an order with a weekly grocery list to your favorite online grocery store, or the Bose speaker that automatically renews the subscription of amazon prime music. With seamless integration with smart devices, AI could help in building a strong and loyal customer base.

AI is reshaping the online retailers and e-commerce marketing. With brands like Walmart, Amazon and eBay have been at fore frontiers in leveraging the latest technology; the start-ups are now investing in enhancing the productivity of the firm. So experience the AI and take your e-commerce business to the next level.

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12 Tips To Secure Your Mobile Application

Cyber attacks and data theft have become so common these days especially when it comes to mobile applications. As a result, mobile apps that experience security breaches may suffer financial losses. With many hackers eyeing to steal customer data, securing these applications has become the number one priority for organizations and a serious challenge for developers. According to Gartner’s recent research, Hype Cycle for Application Security, investment in application security will increase by more than two-fold over the next few years, from $6 billion this year to $13.7 billion by 2026. Further, the report stated, “Application security is now top-of-mind for developers and security professionals, and the emphasis is now turning to apps hosted in public clouds,” It is crucial to get the fundamental components of DevOps security correct. Here are the 12 tips to secure your mobile application: 

1. Install apps from trusted sources:

It’s common to have Android applications republished on alternate markets or their APKs & IPAs made available for download. Both APK and IPA may be downloaded and installed from a variety of places, including websites, cloud services, drives, social media, and social networking. Only the Play Store and the App Store should be allowed to install trustworthy APK and IPA files. To prevent utilizing these apps, we should have a source check detection (Play Store or App Store) upon app start.

Also read, https://andresand.medium.com/add-method-to-check-which-app-store-the-android-app-is-installed-from-or-if-its-sideloaded-c9f450a3d069

2. Root Detection:

Android: An attacker could launch a mobile application on a rooted device and access the local memory or call specific activities or intents to perform malicious activities in the application. 

iOS: Applications on a jailbroken device run as root outside of the iOS sandbox. This can allow applications to access sensitive data stored in other apps or install malicious software negating sandboxing functionality. 

More on Root Detection- https://owasp.org/www-project-mobile-top-10/2016-risks/m8-code-tampering

3. Data Storing:

Developers use Shared Preferences & User Defaults to store key-value pairs like tokens, mobile numbers, email, boolean values, etc. Additionally, while creating apps, developers prefer SQLite databases for structured data. It is recommended to store any data in the format of encryption so that it is difficult to extract the information by hackers.

4. Secure Secret Keys:

API keys, passwords, and tokens shouldn’t be hardcoded in the code. It is recommended to use different techniques to store these values so that hackers cannot get away quickly by tampering with the application. 

Here’s a reference link: https://guides.codepath.com/android/Storing-Secret-Keys-in-Android

5. Code Obfuscation

An attacker may decompile the APK file and extract the source code of the application. This may expose sensitive information stored in the source code of the application to the attacker which may be used to perform tailored attacks. 

It is better to obfuscate the source code to prevent all the sensitive information contained in the source code.

6. Secure Communication:

An attacker may perform malicious activities to leverage the level of attacks since all communication is happening over unencrypted channels. So always use HTTPS URLs over HTTP URLs.

7. SSL Pinning:

Certificate pinning allows mobile applications to restrict communication only to servers with a valid certificate matching the expected value (pin). Pinning ensures that no network data is compromised even if a user is tricked into installing a malicious root certificate on their mobile device. Any app that pins its certificates would thwart such phishing attempts by refusing to transmit data over a compromised connection

Please refer: 

https://owasp.org/www-community/controls/Certificate_and_Public_Key_Pinning

8. Secure API request & response data

The standard practice is to use HTTPS for the baseline protection of REST API calls. The information sent to the server or received from the server may be further encrypted with AES, etc. For example, if there are sensitive contents, you might choose to select those to encrypt so that even if the HTTPS is somehow broken or misconfigured, you have another layer of protection from your encryption.

9. Secure Mobile App Authentication:

In case an application does not assign distinct and complex session tokens after login to a user, an attacker can conduct phishing in order to lure the victim to use a custom-generated token provided by the attacker and easily bypass the login page with the captured session by using a MiTM attack.

i) Assign a distinct and complex session token to a user each time he/she logs on successfully to the application. 

ii) Terminate the session lifetime immediately after logging out. 

iii) Do not use the same session token for two or more IP addresses. 

iv) Limit the expiry time for every session token.

10.  Allow Backup 

Disallow users to back up an app if it contains sensitive data. Having access to backup files (i.e. when android:allowBackup=”true”), it is possible to modify/read the content of an app even on a non-rooted device. So it is recommended to make allow backup false. 

11. Restrict accessing android application screens from other apps

Ideally, your activities should not give any provision to the opening from other services or applications. Make it true only when you have a specific requirement to access your flutter screens from other apps otherwise change to android:exported= ”false”

12. Restrict installing packages from the android application

REQUEST_INSTALL_PACKAGES permission allows apps to install new packages on a user’s device. We are committed to preventing abuse on the Android platform and protecting users from apps that self-update using any method other than Google Play’s update mechanism or download harmful APKs.

Conclusion: 

Mobile Apps have become more personalized than ever before with heaps of customers’ personal data stored in them every day. In order to build trust and loyalty among users and prevent significant financial and credential losses for the companies, it is now crucial to make sure the application is secure for the user. Following the above-mentioned mobile app security checklists will definitely help to prevent hackers from hacking the app.

About the Author:

Raviteja Aketi is a Senior Software Engineer at Mantra Labs. He has extensive experience with B2B projects. Raviteja loves exploring new technologies, watching movies, and spending time with family and friends.

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