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Autonomous Vehicle Insurance: The Present and Near Future

We’re about to witness the evolution of autonomous vehicles from Level 0 to Level 2. While Level 0 is completely human-driven; Level 1 vehicles can control braking and parallel parking themselves. Level 2 vehicles can operate automatically, but with a human ready to control exceptional situations.

The success of self-driving cars depends solely on the safety it brings to transportation. With increased safety, will we even need insurance for autonomous vehicles?

Perhaps, the traditional insurance policies might face a setback. But, autonomous vehicles will certainly open new avenues for innovative insurance products.

The Stevens Institute of Technology predicts that there would be over 23 million fully autonomous vehicles by 2035 in the US alone. 

To stay competitive with the changing dynamics of auto insurance, insurers need to address new risks. But before, let’s take a look at potential risks in the autonomous vehicle insurance sector.

Autonomous vehicle insurance: the evolution of autonomous cars from Level 0 to Level 5

Potential Impact of ‘Autonomous Vehicles’ Revolution

The shift to autonomous vehicles tends to bring dramatic changes in auto insurance premiums.  

Instead of individual policies, researchers foresee insurance policies turning towards original equipment manufacturers (OEMs) and service providers such as ride-sharing companies. The new auto insurance products would be an outcome of the following transportation changes.

New Road Regulations

With autonomous vehicles on the roads, safety regulations are prone to change. For instance, the US National Highway Traffic Safety Administration intends to reconsider its current safety standards to accommodate AVs in existing transportation. But, this reformation will take the presence of human drivers into account.

Increased Safety and Reduced Claims

With increased safety and reduced accident claims, the revenues from traditional premium policies might decline.  

Insurers often follow a “no-fault” system to lower auto insurance costs by taking small claims out of the courts. For minor injuries, insurers compensate their policyholders regardless of who was at fault in the accident. 

However, fender-benders would be more than it is with autonomous vehicles. Also, blockchain in insurance would become integral to investigate the root cause of the accident. And, of course, there won’t be much scope for lenient “no-fault” policies. 

Change in Insurance Liability

Traditional liability insurance pays for the policyholder’s legal responsibility to others for bodily injury or property damage. With autonomous vehicles, the liability is going to shift towards OEMs, suppliers, or car-rental service providers.


Currently, automakers must adhere to around 75 safety standards. This underwriting considers that a licensed driver will control the vehicle. The safety standards are going to change with more AVs on roads.

The present-day premium is high for a handful of autonomous vehicles because of insufficient data with underwriters and actuaries. However, chances are, major OEMs will cover the insurance premiums in the vehicle cost. 

For instance, Tesla, one of the pioneers of autonomous vehicles, provides auto insurance at 30% lower rates than other insurance providers. Tesla having a better understanding of its vehicles’ technology and repair costs, believes can provide low-cost insurance. This is also a threat to insurance carrier fees.

Scope for New Autonomous Vehicle Insurance Products

Accenture estimates that autonomous vehicles will generate at least $81 billion in new insurance revenues in the US between 2020 and 2025. It also foresees opportunities for insurers in cybersecurity, product, and infrastructure landscapes. Let’s take a look at new auto insurance avenues. 

Cyber Security

While AVs ensure safety, there are unidentified cybersecurity threats. Vehicles fueled by IoT technology deal with comprehensive telematics data. Capturing every moment of the user proposes risks like identity theft, privacy invasion, misuse of personal information, and attacks from ransomware. According to the Center for Strategic and International Studies and McAfee, globally cybercrimes cost around $600 billion annually. The shared data from autonomous vehicles bring the financial sector at risk.

On the other hand, monitoring the performance of vehicles and the driver’s behavior behind the wheel can reduce claim investigation turn around time. 

Therefore, future insurance products will also focus on moral and financial threats to passengers.

Product Liability

The product liability insurance might shift from automotive to sensors and algorithms behind the autonomous vehicle. The OEMs will be also liable for communication or Internet connection failure along with machinery and software failures.

Insurance Against Existing Infrastructure

It will take more than 30 years for autonomous vehicles to completely dominate transportation. The upcoming insurance products will take existing infrastructure into account. For example, AVs need insurance if it damages due to puddles or potholes on the road.

Also, car ownership tends to decline with rental and pay-as-you-use models. This opens a fleet-level opportunity for insurers for driverless cars.

Source: Accenture X Stevens Institute of Technology “Insuring Autonomous Vehicles” report

Insurers need to adapt to the rapid technological advancements. Cloud-based insurance workflow platforms or IaaS (Insurance as a Service) models help in achieving operational gains in the entire insurance value chain. 

Concluding Remarks

AVs are going to dominate the world’s highway because of improved safety and convenience. Companies can leverage this opportunity to introduce innovative autonomous vehicle insurance products. 

Growing IoT is blurring the fine-line between different verticals of insurance. To stay competitive, insurers should also indulge in creating new distribution channels and partnerships with OEMs and technology service providers.


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Retention playbook for Insurance firms in the backdrop of financial crises

4 minutes read

Belonging to one of the oldest industries in the world, Insurance companies have weathered multiple calamities over the years and have proven themselves to be resilient entities that can truly stand the test of time. Today, however, the industry faces some of its toughest trials yet. Technology has fundamentally changed what it means to be an insurer and the cumulative effects of the pandemic coupled with a weak global economic output have impacted the industry in ways both good and bad.

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Source: Deloitte Services LP Economic Analysis

For instance, the U.S market recorded a sharp dip in GDP in the wake of the pandemic and it was expected that the economy would bounce back bringing with it a resurgent demand for all products (including insurance) across the board. It must be noted that the outlook toward insurance products changed as a result of the pandemic. Life insurance products were no longer an afterthought, although profitability in this segment declined over the years. Property-and-Casualty (P&C) insurance, especially motor insurance, continued to be a strong driver, while health insurance proved to be the fastest-growing segment with robust demand from different geographies

Simultaneously, the insurance industry finds itself on the cusp of an industry-wide shift as technology is starting to play a greater role in core operations. In particular, technologies such as AI, AR, and VR are being deployed extensively to retain customers amidst this technological and economic upheaval.

Double down on digital

For insurance firms, IT budgets were almost exclusively dedicated to maintaining legacy systems, but with the rise of InsurTech, it is imperative that firms start dedicating more of their budgets towards developing advanced capabilities such as predictive analytics, AI-driven offerings, etc. Insurance has long been an industry that makes extensive use of complex statistical and mathematical models to guide pricing and product development strategies. By incorporating the latest technological advances with the rich data they have accumulated over the years, insurance firms are poised to emerge stronger and more competitive than ever.

Using AI to curate a bespoke customer experience

Insurance has always been a low-margin affair and success in the business is primarily a function of selling the right products to the right people and reducing churn as much as possible. This is particularly important as customer retention is normally conceived as an afterthought in most industries, as evidenced in the following chart.

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        Source: econconusltancy.com

AI-powered tools (even with narrow capabilities) can do wonders for the insurance industry at large. When architected in the right manner, they can be used to automate a bulk of the standardized and automated processes that insurance companies have. AI can be used to automate and accelerate claims, assess homeowner policies via drones, and facilitate richer customer experiences through sophisticated chatbots. Such advances have a domino effect of increasing CSAT scores, boosting retention rates, reducing CACs, and ultimately improving profitability by as much as 95%.

Crafting immersive products through AR/VR

Customer retention is largely a function of how good a product is, and how effective it is in solving the customers’ pain points. In the face of increasing commodification, insurance companies that go the extra mile to make the buying process more immersive and engaging can gain a definite edge over competitors.

Globally, companies are flocking to implement AR/VR into their customer engagement strategies as it allows them to better several aspects of the customer journey in one fell swoop. Relationship building, product visualization, and highly personalized products are some of the benefits that AR/VR confers to its wielders.  

By honoring the customer sentiments of today and applying a slick AR/VR-powered veneer over its existing product layer, insurance companies can cater to a younger audience (Gen Z) by educating them about insurance products and tailoring digital delivery experiences. This could pay off in the long run by building a large customer base that could be retained and served for a much longer period.

The way forward

The Insurance industry is undergoing a shift of tectonic proportions as an older generation makes way for a new and younger one that has little to no perceptions about the industry. By investing in next-generation technologies such as AR/VR, firms can build new products to capture this new market and catapult themselves to leadership positions simply by way of keeping up with the times.

We have already seen how AR is a potential game-changer for the insurance industry. It is only a matter of time before it becomes commonplace.


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