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Designing for Web 3.0

3 minutes 46 seconds read

We’ve discussed blockchain, Metaverse, and  Mixed Reality in our previous blogs showcasing perspectives from different industries on how this virtual world is helping businesses to boost customer experience.

But in order to give an exceptional user experience, it is imperative to know what its target audience wants in terms of design. What will be the role of design in web 3.0 and what will be the challenges in creating a good design for these users?

Since the 1990s the internet world has evolved three times: web 1.0 (1990-2004), web 2.0(2004-Current), & Web 3.0 ( New ). 

Web 3.0 includes modern internet technologies such as blockchain, cryptocurrency, non-fungible tokens (NFTs), & Metaverse (AR, VR & Mixed Reality). 

Web Trends

The newer target customers – millennials and Generation Z (also known as Internet Generation) are living in Web 3.0. Their life revolves around technology. What they want is a smarter and more intelligent experience. In the world of Web 3.0, customer experience (CX) is based on user recommendations, automatic chatbots, and advanced search results leveraging machine learning, improved connectivity etc. 

Comparison between Web 2.0 and Web 3.0

Image Credit: Navdeep Yadav 

Renowned companies like JPMorgan Chase, HSBC, Gucci, Coca Cola are dabbling in the Metaverse.

“According to citi report, the Metaverse could be an $8-13 trillion dollar market by 2030.”

Metaverse Taxonomy

Metaverse taxonomy

Why should you care about ‘Web 3.0’ when designing?

Traction follows the money. That is why huge companies are interested in it. In order to give a web immersive experience to the current audience, we need to understand how designers can create web 3.0 experiences for the audience.

Web 3.0

Design is at the forefront of global transition with a newer set of customer expectations driving the market. The challenges in designing for the metaverse (VR, AR & MR) are numerous, as there is no clearly defined solution. Here are a few points to keep in mind while designing for Web 3.0 users:

Design for Blockchain: For the design industry, there is no clarity about how designers can adapt to web3.0 trends for giving a better user experience. However, some industry leaders suggest that to develop a web 3.0 site, one must first understand blockchain technology from a design perspective, such as the challenges this technology can present. Because the audience is not aware of the blockchain’s advantages & limitations. 

Designers can create web experiences by considering: visitors’ attention, simplifying complex elements, designing unique visual elements, maintaining a brand identity, and other things.

Design for VR: When a designer creates a VR experience for the users it is necessary to create a good immersive experience. Even though there is no final standard design guideline in the industry, what can be useful while designing is understanding people and the platform you design for, visualizing the interaction keeping user convenience at the center, considering head tracking, preventing motion sickness, and creating a guideline for the user.

Design for AR: While designing for AR, understanding the actual problem and ensuring that AR is the right channel to solve the problem, with clear business and user objectives is necessary. Another important thing is to understand the hardware capabilities. When you start designing the visual, don’t limit yourself to rectangles because in the AR experience users have a complete real-world environment.

Design for MR: Mixed Reality is a great change in the new internet world & designing for Mixed reality is a challenging job for designers. You can consider some UX principles while designing,

  • Provide your users with instinctual interactions through hand, eye, and voice inputs,
  • Learn how to interact with holograms at close range with a user’s hands or at long range with precise interactions,
  • Use voice commands as input in your immersive apps to control surrounding holograms and environments,
  • Add a new level of context and human understanding to a holographic experience by using information about what your users are looking at

Conclusion:

According to Gartner, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social, and/or entertainment, by 2026. 

Today’s new-age customers feel more comfortable interacting and socializing with their peers in the virtual space and the new internet space is offering immersive experiences to people. This new trend has not been fully adopted by the whole world yet, but the pandemic has accelerated its adoption, and industries and users are looking at Web 3.0 as a new opportunity to transact and interact. To remain competitive, designers need to understand, learn, explore and observe more closely this evolving web world to create a better design for today’s users.

About the Author:

Praduman is a self-taught, passionate designer at Mantra Labs’ UI/UX team. His focus is on designing user-friendly interfaces using human-centered principles. Currently he is exploring how the metaverse affects human psychology. He loves to listen to podcasts and read current affairs.

Want to know more about the latest in Blockchain?

Read our blog: Solana: The next in Blockchain

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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