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Google for India- Key Takeaways

3 minutes, 33 seconds read

On the 19th of September, India saw the tech giant go all ‘desi’ at the Google for India event 2019. Initiated in the year 2015 the event has ever since introduced features that cater to the Indian masses. From bringing support for various Indic languages onto a number of platforms such as Search, Lens and Bolo; to announcing a new artificial intelligence (AI) based lab in India. Google for India event 2019, saw the company announcing new products and initiatives that are designed specifically for the Indian users. 

In addition to this, Google also introduced products and initiatives – such as the Digital Payment Abhiyan and the Vodafone-Idea Phone Line. This would eventually connect more people, especially the ones who are not adept at using technology and live in remote areas that lack internet connectivity.

In this blog, let’s have a brush up on all the updates that Google had announced at it’s Google for India event.

7 key takeaways of Google for India event

Google Research India

At the fifth edition of its annual Google for India event, Google announced that it is setting up a research lab focused on artificial intelligence (AI) and its applications in India. Google’s Bengaluru based AI lab, led by Dr Manish Gupta, will focus on two things. Firstly, on the advancement of Computer Science research in India, where it will focus on Machine Learning, Computer Vision, Languages, Speech, Systems, and other related areas. Secondly, it will focus on applying this research to tackle big problems in areas relating to healthcare, agriculture, and education.

Google Pay goes big

Google announced a new Jobs platform that focuses on entry-level jobs that are not easily discoverable online and are often filled via offline channels and backroom hiring centres. It uses Google’s machine learning-based matching algorithm to recommend the best job; scheduling the interview and communicating with their potential employer. As an added bonus, it also has a free CV builder tool.

Google India also launched a special version of Google Pay, Google Pay Business, for merchants. It would enable hassle-free digital payments for small merchants and storefronts. 

Language decoupling & Interpreter mode in Google Assistant

Now Google Assistant supports a total of nine Indian languages. Being available on all Android, Android Go and KaiOs devices, users will now be able to use a local language simply by saying – “Hey Google, talk to me in Hindi”

Google assistant in google for india key takeaways

Google Assistant will now be able to act as a real-time interpreter between two people who don’t speak the same language. To launch the interpreter mode, all users need to say is – “OK Google, help me speak in Hindi“. This feature will be available on Android and Android Go phones in India in the coming months.

Free public Wi-Fi

“With Google’s ongoing commitment to improving access beyond train stations to villages across India, we have partnered with BSNL to bring fast, reliable and secure public WiFi to villages in Gujarat, Bihar and Maharashtra,” Caesar Sen Gupta, Vice-President, Next Billion Users Initiative and Payments said at the Google for India event while making the announcement.

Taking its Google Station program a step further; Google today announced a partnership with BSNL as a part of which it would provide high-speed public WiFi to villages in Gujarat, Bihar and Maharashtra that are yet to get Wi-Fi connectivity.

Vodafone-Idea Phone Line

Google is partnering with Vodafone-Idea to bring Google Assistant to people in areas with poor internet connectivity. Vodafone users who are still using 2G networks can now call a toll-free number – 000-800-9191-000 – to ask their queries to Google; which would then answer them actively.

Discover gets 7 new languages

Google introduced support for seven different Indian languages in the Discover section of its Google app. This includes — Tamil, Telugu, Bengali, Gujarati, Marathi, Kannada, Malayalam. Support for Oriya, Urdu, Punjabi will be made available in the coming months.

Lens gets smarter and better

Users will be able to translate a road sign or a poster or a menu by taking a photo. They can tap on the translate button and select their prefered language. Using Google Lens users can now tap on a word and launch Search directly to look for the details.

Google Lens users can now tap on a word and launch Search directly to look for the details.

How do you think Google’s new direction would affect the users?
Let us know by commenting, or drop us a Hi at hello@mantralabsglobal.com


Stay tuned for more such industrial event snapshots. 

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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