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Google I/O 2018, Day 1: Key focus on Android and AI

The first day of the Google I/O 2018 consisted over 5,000 developers, designers, and managers gathered at Shoreline, Amphitheatre to witness the opening day with a keynote by Google CEO Sundar Pichai.

 Let’s dive into the key announcements that were made!

Google I/O: Android P

Google launched Android P, the latest version of the operating system that runs on Android devices. The Android P beta is available for certain devices such as the Essential Phone, Google Pixel 2, Nokia 7 plus, Sony Xperia XZ2, Vivo and Xiaomi Mi Mix 2S. Users of these devices can update to Android P beta immediately. There are a bunch of features that Google added to Android P.

  • Shush: This feature ensures that there are no notifications coming in from your apps when your phone is turned face down.
  • App Dashboard: This is a dashboard that shows how much time you spend on your apps each day. This allows you to know which apps you spend so much time on.
  • App Timer: With the app timer, you’d get a notification when you spend more than the allocated time specified for engaging with an app.
  • Slices and Actions: A slice is a piece of app content and action that can be surfaced outside of the app without opening the app itself. They are UI templates that can display rich and interactive content from your app within the Google Search app.

Google I/O: AI in Google

Google AI

Google has worked hard over the last few years on improving every aspect of their products with AI and Machine Learning. This year they made some key announcements about new products and also the existing products that are improved with AI. Google announced that its research division has been rebranded to Google AI. This rebranding came as a result of Google’s continued focus on Computer vision, Natural language processing, and neural networks.

Google Assistant

The Google Assistant has been greatly improved. It will be available in 6 new voices including the voice of popular musician, John Legend. Furthermore, Google announced a new technology called Duplex, it is an AI system for natural conversations that’ll enable your Google Assistant to make conversations on your behalf like a lunch reservation at a restaurant, and setting up a meeting. 

Until now every time we need the Google Assistant to do something, we usually start every conversation with Hey, Google! Now, we don’t have to do that anymore because the Google Assistant now has support for continued conversations. Google Assistant also has a new feature called Pretty Please. This feature was added to help train kids to avoid being commanding when asking for favors. With the new Pretty Please feature, kids can be taught to always make polite requests.

Google Lens

The Google Lens is also updated with some amazing new features. Now, Google Lens allows you copy-paste text from a photo in the real world to your phone. It also provides the ability to take a photo and instantly provide information about the objects and landmarks in the photo. Google Lens introduced Style Match. With Style Match, you could take a photo of a fashion item such as a shirt, blouse, shoe, or a fancy lamp. Once captured, a blue dot appears on the photo. Tap the dot, and Google Lens will provide lists of items similar to it. What a time to be alive!

Google Maps

Google announced better navigation for Google Maps aided by AI. The Google Maps was difficult for users that are not familiar with the North, South, West, East form of directions. The new Google Maps provides a street view with a very obvious direction sign. With Google Assistant in navigation in Google Maps, it provides users a better description of routes. It also adds a navigation animal that allows the map user quickly identify the route to take.

Google News

Google is keen on getting users a seamless way of catching up with news all over the world. Google is rolling out a new AI improved version of the Google News product that provides an great way to catch up with events around the world. This improved product replaces Google Play Newsstand and Google News app. It will be available on Android, iOS and the web in 127 countries by next week.

Stay tuned for more updated from Google I/O 2018!!

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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