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Google I/O 2016 Day 3 – Review

The day was bit calm as compared to day 1, but didn’t stop surprising audience. The Google went ahead and revealed more about Project Ara and Project Jacquard, two far-out projects from its ATAP division, on Day 3. This grabbed some heat at conference and google successfully captured them and wrapped this 3 day conference very well.

Creating market for manufacturers, from day 1, googles announcements and future technologies would hit by the fall of this year.

On final day of Google I/O 2016, Google finally released Project Ara- its modular smartphone and Project Jacquard- “connected clothing”, which would be ready by the fall of this year.

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It’s been a long time coming, but Google promises this time (like for real) that the long-delayed Project Ara smartphone will be shipping to developers this fall. While it’s been slow getting out of the gate, the smartphone old guard have dreamed up their own visions of modular mobility. But Ara’s idea of a truly modular smartphone is a step beyond anything even being conceived by other companies. Let’s hope it was worth the wait.

Project Ara:
This is great news for anyone who was looking forward to the long-delayed phone with swappable parts. The LG G5 is only tiding us over with a upgradeable speaker and camera-battery grip parts so far.

“Project Ara is different from LG G5, it is modular to the core”, according to Google ATAP engineering lead Rafa Camargo. He called it a flexible and future-proof phone, which he meant it could last you several years.

“We’ve integrated the phone technology in the frame that frees up space for modules that will create and integrate new functionality that you cannot get on your smartphone today,” he added.

Project Ara will be out this fall in a developer edition.

The Project Ara consumer version would be much more refined, and will be launched to the public in the spring of 2017, and a few months later of a developer beta test.

The reason for two Project Ara release dates is that the Google ATAP team wants to know, what are the modules everyone wants to create.

At first, Ara will come with the frame and a few modules to get things started. This may include swapping in a high-resolution camera, a louder speaker or a better battery.

What was really fascinating was when an integrated glucose sensor was even shown on the Google IO stage. All of a sudden, tech that’s essential to people’s lives but might never get phone integration, has a chance with Project Ara.

The Google ATAP team is promising that the consumer version of Ara will be “thin, light and beautiful” in time for next spring. We’ll have more in-depth Ara updates from Google IO this week.highpants-project-ara-progresses-Ara-Phone(1)

Project Jacquard:
Project Jacquard “connected clothing” is coming later this year.

There is “inherent tension between the two,” says Dr. Ivan Poupyrev of Google’s experimental ATAP division. He leads a team to solve a problem he calls “interactive textile technology.”

Google ATAP, known for its Project Ara modular phone, is working with Levi’s on clothing, as was announced last year, and it’s not going to be smart pants, unlike the concept clothing.

It’s actually quite stylish looking

The very first Jacquard garment is going to be a Levi’s trucker commuter jacket with sensors built right into the black jean fabric.

Google and Levi’s are targeting urban cyclists with this tech-infused jacket, calling it a fashionable, function garment.

“It’s a terrible idea to navigate the screen of your phone while navigating busy streets” says Paul Dillinger, VP of innovation at Levi’s. “Anyone who ride a bike knows that tension.”

What can it do? Well gestures, taps and swipes on the sleeve could help you change music or get directions through haptic feedback. Dillinger calls it a “co-pilot for your ride and your life.”

Project Jacquard’s debut jean jacket is going to be a beta later this year.

Just let that one sink in for a moment.

Yes, that means your clothing is now getting a beta test. It makes sense, though, for the first-ever sensor-embedded jacket you’ll own. Google and Levi’s also have plans to make it a full-fledged retail product by 2017. google-fabric-02-100587918-large(1)

With this google wrapped the Google I/O 2016 on good and promising keynotes, giving people something better to wait for by the fall of this year.

The 3rd day was as expected from this Google I/O 2016. For more updates on future technology stay with Mantra Labs.

If any queries approach us on hello@mantralabsglobal.com

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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