The technology is overpowering the traditional business models, and each sector is gradually going the digital way to meet the evolving customer expectations. Life insurance is a sector that is still in the nascent stages of digitization due to the amount of complexity and sensitivity it involves. Insurance startups are hell-bent on leveraging the new technologies to remodel the design and delivery of the life insurance.

Insurance startups are making use of analytic and digital tools to develop life insurance products that are flexible and fast to deliver. The goal of these InsurTech innovations is to decrease the total time for the application process and create a comfortable setting for the customers. The key to implementation of these innovations is that they should be compliant with the insurance law and regulations.

The InsurTech innovations for life insurance will include:

1. RPA and AI for core processes:

The automation of core processes is essential as it helps to speed up the processing of the policies and servicing customer requests. RPA (Robotic process automation) and AI work together to process the structured and unstructured data respectively. AI backed Insurance chatbots can help the consumers to chat and converse with their providers and get solutions to their queries immediately. InsurTech as a service need to handle large volumes of data obtained from connected devices like the social media and other resources which can be easily done through automation. As there is a lot of paperwork involved with life insurance policies, automation is a great way to avoid human errors and save some time.

2. Smart contracts:

Blockchain has deeply impacted the technology sector and the blockchain based smart contracts are a game changer in automating the life insurance policy claims. It works on the concept of the decentralized ledger where each customer has a copy of the ledger, and he can commit to a transaction independently. The smart contract can be processed automatically based on a set of pre-defined conditions. It is a great way to enhance the operational efficiency and process the claims quickly.

3. Predictive analysis:

Predictive analysis plays an important role to analyze the needs of the current as well as future customers. Life insurance companies can make use of the actionable analysis to find the past as well as the real-time trends and accordingly plan out their strategy. It helps to design personalized offerings based on the inputs from the customers. InsurTech consulting services need this information for providing meaning consultancy to their customers.

4. Advanced analytics for fraud prevention:

The reports suggest that insurance companies suffer losses of at least 3% due to fraudulent activities. So, the insurance companies are determined to leverage the benefits of advanced analytics that is backed by AI for a more trusted, reliable and transparent environment with their customers. The customer data from various resources like mobile devices, social media channels are analyzed and monitored continuously for any behavioral patterns anomaly.

5. Cloud technology:

Life insurers are also leveraging the capabilities of the cloud for it is capable of handling huge volumes of data from varying sources like the wearables or the social media channels or any other electronic devices. The cloud is also beneficial when it comes to saving IT deployment costs due to the inflexibility of IT infrastructure, in cases of underuse and under capacity.

Technical innovation in the field of life insurance has just started to evolve. The above-mentioned technical aspects will form the foundation of InsurTech innovation and will even go far beyond it in the coming future. We can wait and see how it will transform the life insurance sector in the near future.

Know the Mantra Labs capabilities in InsurTech and reach out to us for any query.

References:

https://www.jdsupra.com/legalnews/insurtech-innovations-in-life-insurance-69458/

https://www.capgemini.com/wp-content/uploads/2017/12/life-insurance-top10-trends-2018.pdf

https://www.capgemini.com/2018/06/insurtech-opens-new-life-insurance-frontiers/

Sales Applications Are Disrupting More Than Just Sales

By : Divyanjali Gupta

Published on Jun 17, 2025

Healthcare Insurance Real Estate Retail Sales AGents Sales Applications Sales Apps

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

AI recommends what to upsell or cross-sell based on previous order patterns
Real-time stock availability and credit status are visible in the app
Geo-fencing ensures optimized route planning
Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field. Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity.

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates.

Here’s what it delivers:

Role-based onboarding that keeps every level of the field force aligned and accountable
Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

Virtual site tour integration for remote buyers
Mortgage and EMI calculators to increase buyer confidence
WhatsApp-based lead capture and nurture sequences
CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

Live delivery status and route deviation alerts
Automated dispute reporting and issue resolution tracking
Fleet coordination through integrated GPS modules
Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

Voice-to-Text Logging: Agents dictate notes while on the move.
AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
Omnichannel Communication: In-app chat, WhatsApp, email—unified.
Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

Replace guesswork with intelligence
Reduce the cost of delay and manual labor
Improve agent accountability and transparency
Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion:

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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