InsurTech is transforming the life insurance sector in 5 ways

Published on Aug 7, 2018

Updated on Oct 16, 2019

The technology is overpowering the traditional business models, and each sector is gradually going the digital way to meet the evolving customer expectations. Life insurance is a sector that is still in the nascent stages of digitization due to the amount of complexity and sensitivity it involves. Insurance startups are hell-bent on leveraging the new technologies to remodel the design and delivery of the life insurance.

Insurance startups are making use of analytic and digital tools to develop life insurance products that are flexible and fast to deliver. The goal of these InsurTech innovations is to decrease the total time for the application process and create a comfortable setting for the customers. The key to implementation of these innovations is that they should be compliant with the insurance law and regulations.

The InsurTech innovations for life insurance will include:

1. RPA and AI for core processes:

The automation of core processes is essential as it helps to speed up the processing of the policies and servicing customer requests. RPA (Robotic process automation) and AI work together to process the structured and unstructured data respectively. AI backed Insurance chatbots can help the consumers to chat and converse with their providers and get solutions to their queries immediately. InsurTech as a service need to handle large volumes of data obtained from connected devices like the social media and other resources which can be easily done through automation. As there is a lot of paperwork involved with life insurance policies, automation is a great way to avoid human errors and save some time.

2. Smart contracts:

Blockchain has deeply impacted the technology sector and the blockchain based smart contracts are a game changer in automating the life insurance policy claims. It works on the concept of the decentralized ledger where each customer has a copy of the ledger, and he can commit to a transaction independently. The smart contract can be processed automatically based on a set of pre-defined conditions. It is a great way to enhance the operational efficiency and process the claims quickly.

3. Predictive analysis:

Predictive analysis plays an important role to analyze the needs of the current as well as future customers. Life insurance companies can make use of the actionable analysis to find the past as well as the real-time trends and accordingly plan out their strategy. It helps to design personalized offerings based on the inputs from the customers. InsurTech consulting services need this information for providing meaning consultancy to their customers.

4. Advanced analytics for fraud prevention:

The reports suggest that insurance companies suffer losses of at least 3% due to fraudulent activities. So, the insurance companies are determined to leverage the benefits of advanced analytics that is backed by AI for a more trusted, reliable and transparent environment with their customers. The customer data from various resources like mobile devices, social media channels are analyzed and monitored continuously for any behavioral patterns anomaly.

5. Cloud technology:

Life insurers are also leveraging the capabilities of the cloud for it is capable of handling huge volumes of data from varying sources like the wearables or the social media channels or any other electronic devices. The cloud is also beneficial when it comes to saving IT deployment costs due to the inflexibility of IT infrastructure, in cases of underuse and under capacity.

Technical innovation in the field of life insurance has just started to evolve. The above-mentioned technical aspects will form the foundation of InsurTech innovation and will even go far beyond it in the coming future. We can wait and see how it will transform the life insurance sector in the near future.

Know the Mantra Labs capabilities in InsurTech and reach out to us for any query.

References:

https://www.jdsupra.com/legalnews/insurtech-innovations-in-life-insurance-69458/

https://www.capgemini.com/wp-content/uploads/2017/12/life-insurance-top10-trends-2018.pdf

https://www.capgemini.com/2018/06/insurtech-opens-new-life-insurance-frontiers/

Interfaces are everywhere. The user experience encompasses the overall experience a user has while interacting with a product or service. Animation, in the context of UI and UX design, involves adding motion to these visual elements to create a more engaging and intuitive user experience. Animation may serve a functional purpose by guiding users or providing feedback.

Think of motion as a design tool in your UX journey. It should help achieve the user’s goals or contribute in some way to enhance the experience. Animation shouldn’t be distracting or excessive. In other words, if it gets in the way of the user accomplishing a task or takes up more seconds for what should be a quick task, then it becomes unnecessary and annoying.

One common example of animation in UI design is the loading spinner. Instead of staring at a static screen while waiting for a page to load, a spinning animation lets users know that something is happening in the background. This simple animation helps manage user expectations and reduces frustration.

Introducing animations to the interface serves a psychological purpose as well. One aspect involves ensuring users remain informed throughout their interaction, minimizing ambiguity. Uncertainty can lead to user anxiety; for instance, if a page is loading without any interface feedback, incorporating a micro animation can be beneficial in providing reassurance. Although not all problems may need animations, adding them increases their appeal.

In recent years, several applications have pushed the boundaries of animation in UI and UX design. One notable example is the Duolingo app, which uses playful animations and interactive elements to make language learning fun and engaging. Interactive animations can gamify the user experience, making mundane tasks more engaging and Duolingo has used this to its advantage. Another example is the Headspace app, which employs calming animations and transitions to create a serene user experience.

Let’s look at Duolingo’s application which embraces animation to engage the user’s attention. It keeps users hooked and gives them the comfort of gamification. This not only makes the information more visually appealing but also helps users quickly understand the current stage. It keeps the user hooked throughout the level with its cute animations.

Credits: Kim Lyons

Additionally, captivating animations can also serve to promote and enhance the appeal of your product.

Micro-animations extend beyond just the gamification of applications; they can also be leveraged to enrich the aesthetics and express the essence of your product. They contribute to making your website feel more alive and interactive, elevating the overall user experience.

In essence, animation in UI and UX design is not merely about adding visual flair, it’s about creating meaningful interactions that enhance user engagement and satisfaction. From improving usability to expressing brand identity and personality, animation has the potential to transform digital interfaces into dynamic and memorable experiences. Whether it’s guiding users through a process or providing feedback animation, it has the power to elevate the overall user experience. Next time you witness animation appreciate the magic that brings it to life, you might just be amazed by its impact.

About the Author:

Shivani Shukla is a Senior UI & UX designer at Mantra Labs. It’s been a while since she started her journey as a designer. Updating her knowledge and staying up to date with the current trends has always been her priority.

Blogs

Case Studies

Industry Usecases

Industry Reports

Newsletters

Hitee: Industry Specific AI Enabled Chatbot

BFSI

Digital Health

Consumer Internet

Customer Experience Strategy Consulting

Mantra.Ai: AI Strategy and Implementation

Web Application Development

Mobile Application Development

Robotic Process Automation

Testing

Our Clients

News and Events

Press Releases

Partnerships and Certifications

Careers

InsurTech is transforming the life insurance sector in 5 ways

1. RPA and AI for core processes:

2. Smart contracts:

3. Predictive analysis:

4. Advanced analytics for fraud prevention:

5. Cloud technology:

Bringing Interfaces to Life: The role of animation in UI and UX

Stay Tuned

Thanks for subscribing

Connect with Us!

Thanks for reaching out

Welcome