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Is Mixed Reality on the Horizon for Healthcare?

Mixed Reality (MR) also known as “hybrid reality” and “extended reality,” has the potential to change just about every industry, healthcare being no exception. A combination of Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI); MR is emerging as a tech to create experiences that blend the real-life environment with digital elements.

It is lauded as being revolutionary because of its ability to provide a more personalized and immersive experience and recent advancements are paving way for previously unimagined possibilities in medicine, not only by lowering training and operational costs but also by improving surgical safety and precision.

According to a report by Research and Markets, the mixed reality market was valued at USD 376.1 million in 2020 and is expected to reach USD 3,915.6 million by 2026 with an expected CAGR of 41.8% over the forecast period 2021 to 2026. 

With the rapid adoption of Mixed Reality in the coming years, the technology could find a variety of uses in the healthcare sector, including reducing the use of cadavers in medical student training, patient engagement therapy for post-traumatic stress disorder (PTSD), and pre-operative visualisation of brain tumours by reviewing scans in-person using AR.

How ‘Mixed Reality’ is reshaping complex health procedures?

Mixed Reality offers infinite possibilities in medical diagnosis, training, surgeries, medical treatments, and rehabilitation, making it extremely detailed and accurate.

Instant diagnoses

MR headsets can record patient history discussed verbally by medical professionals which can be accessed by anyone including the nursing staff. Furthermore, these headsets can even analyze data and provide reports to doctors in real-time, eliminating the need to manually go through physical reports, making diagnosis faster and more accurate.

Medical training

Mixed Reality in recent years has seen more popularity in academics where it acts as an aid for teachers to teach various subjects and techniques. Students too can hone their skills before performing surgeries on patients. Doctors can also use MR to rehearse complicated surgeries, saving valuable time during their procedure while increasing their success rate.

Enhanced surgery

MR develops personalized 3D models for each patient and visualizes the interior anatomy in a completely immersive environment, thereby helping in pre-operative simulations. The MR wearable devices in combination with new emerging imaging technologies can aid greatly in complex surgical procedures such as reconstructive surgeries where holographic overlays helped surgeons to better view the bones and identify the course of blood vessels.

Recent applications of Mixed Reality in healthcare

Renowned medical universities are researching and using mixed reality in different areas of medicine, and the results appear to be promising in cardiology, training, autism, surgery, and more.

  1. Cardiology:

Apollo Hospitals, one of the largest hospital chains in India, launch a mixed reality programme- Apollo ProHealthDeepX that uses machine learning, digital signal processing, and mixed reality to provide a visual insight into the internals of the heart using 3D images and assess a patient’s risk factors for heart disease all using the MR headsets.

  1. Medicine Training:

NUS Medicine (Singapore) created Project Polaris which aims to integrate MR into their learning experience and create a realistic clinical scenario and give students a visual presentation of actual clinical procedural skills like inserting a cannula, as well as inserting catheters in male and female urinary tracts with the help of 3D holograms projections.

  1. Autism Treatment:

The autism glass project of the medical school of Stanford University uses Google Glass to assist autistic children in interpreting their emotions and automating facial expression recognition using AI. They also intend to improve its accuracy and allow users to interact with it without the use of glasses in the future.

  1. Phantom Limb Pain Treatment:

Aalborg University in Denmark conducted a study to examine if virtual reality (VR) can help reduce the pain of phantom limbs by tricking the amputee’s brain into believing it still controls the missing limb. When a patient moves his arm, the virtual arm moves in lockstep with them, allowing the patient to control the amputated limb with his brain.

Why the hesitation to implement MR?

Mixed Reality can be used in a variety of situations in healthcare, from home care to acute care units. While MR technology is expected to save costs and increase patient outcomes and satisfaction, healthcare professionals are encountering several challenges as they prepare to implement it.

The lack of adequate skill among medical practitioners, high investment costs, technical glitches, establishing interoperability with existing systems, defining reimbursement schemes, creating a secure environment, and the fear of data loss are all likely to stifle market growth for the time being during the assessment period.

The Road Ahead

Despite these challenges, over the projected period, improvements in regulatory policies are expected to ease the adoption of this technology. Factors such as rapid advancements in sensor technology, increased user acceptance, growing applications of MR in medical treatment, and increased workload of healthcare workers are driving the adoption of mixed reality in the global healthcare market. The benefits of MR systems, such as better operational efficiency, improved service quality, and reduced human effort, are also expected to boost mixed reality’s rise in the healthcare sector.
Statista report estimated that in 2025, the global mixed reality market will increase to about 3.7 billion U.S. dollars and the healthcare sector will hold the majority. It won’t be a surprise to see hospitals and clinics doubling the use of Virtual Reality (VR), Augmented Reality (AR), or Mixed Reality (MR) technologies in their clinical activities. Soon, we can expect to see MR technology being used in every other doctor’s clinic.

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Embracing the Digital Frontier: Transforming the Patient Journey in Pharma

In the realm of pharmaceuticals, the digital revolution is not just a buzzword; it’s a seismic shift reshaping the landscape of patient care. From discovery to delivery, digital technologies are revolutionizing every facet of the pharmaceutical industry. One of the most profound impacts is evident in the patient journey. Today’s Patients are more informed, engaged, and empowered than ever, thanks to the proliferation of digital tools and platforms. In this comprehensive exploration, we will delve into the multifaceted ways digital is redefining the patient journey in pharmaceuticals.

According to a report by Accenture on the rise of digital health, these are the key challenges to overcome:

  • 99% of respondents indicated that the development and commercialization of Digital Health solutions has accelerated in the past two years. As part of this, companies require various new and strengthened capabilities to execute their visions. 
  • Patients and health professionals need to trust that the data collected is accurate, safe, and secure for them to feel comfortable using it. 
  • Fragmented data or lack of access to data has been a barrier to development. An overarching guideline on data privacy is needed.

Leveraging Digital Solutions for Accessible Drug Delivery

In the pharmaceutical industry, the journey of medication from production facilities to patients’ hands is evolving with the integration of digital solutions. These technologies not only streamline logistics but also ensure that medications reach even the most remote and underserved areas. Let’s delve into how digital innovations are transforming drug delivery and backend channels in the pharmaceutical industry.

Digital Backend Channels and Supply Chain Management:

Pharmaceutical firms leverage digital tech for efficient backend operations. Software like SAP Integrated Business Planning and Oracle SCM Cloud enable real-time tracking, inventory management, and demand forecasting. With AI and analytics, companies adapt to market changes swiftly, ensuring timely medication delivery and optimized supply chain logistics.

Innovative Digital Drug Delivery Technologies:

  1. Controlled Monitoring Systems: Digital temperature monitoring systems provide digital temperature monitoring solutions using IoT sensors and cloud platforms, safeguarding temperature-sensitive medications during transit, ensuring compliance with regulatory standards, and minimizing product spoilage risk.
  1. Last-Mile Delivery Platforms: Zipline and Nimblr.ai, along with LogiNext, employ digital last-mile delivery solutions, using drones and AI-powered logistics to transport vital medical supplies efficiently to remote regions, improving accessibility for underserved communities.
  1. Telemedicine Integration with Prescription: Integrated telemedicine and prescription platforms, like Connect2Clinic, are rapidly growing in response to COVID-19. With telehealth claims at 38 times pre-pandemic levels, the industry is projected to hit $82 billion by 2028, with a 16.5% annual growth rate. Mantra Labs partnered with Connect2Clinic, enabling seamless coordination between healthcare providers, pharmacies, and patients. This facilitates virtual consultations and electronic prescribing, benefiting remote patients with medical advice and prescriptions without in-person visits. These platforms enhance healthcare access, medication adherence, and patient engagement through personalized care plans and reminders.
  1. Community Health Worker Apps: CommCare and mHealth empower community health workers with digital tools for medication distribution, education, and patient monitoring. Customizable modules enable tracking inventories, health assessments, and targeted interventions, extending pharmaceutical reach to remote communities, and ensuring essential medications reach those in need.

Through the strategic deployment of digital solutions in drug delivery and backend channels, pharmaceutical companies are overcoming barriers to access and revolutionizing healthcare delivery worldwide. By embracing innovation and collaboration, they are not only improving patient outcomes but also advancing toward a more equitable and inclusive healthcare system.

Personalized Medicine:

Wearable devices and mobile apps enable personalized medicine by collecting real-time health data and tailoring treatment plans to individual needs. For example, fitness trackers monitor activity and vital signs, customizing exercise and medication. Personalized medicine optimizes efficacy, minimizes adverse effects, and enhances patient satisfaction by leveraging patient-specific data.

Enhanced Patient Engagement:

Pharmaceutical firms utilize digital platforms for patient engagement, fostering support and education during treatment. Through social media, mobile apps, and online communities, patients connect, access resources, and receive professional support. Two-way communication enhances collaboration and decision-making, boosting treatment adherence, health outcomes, and consumer loyalty. Click here to know more.

Data-Driven Insights:

The abundance of healthcare data offers pharma companies unique opportunities to understand patient behavior and treatment patterns. By leveraging big data analytics and artificial intelligence, they extract actionable insights from various sources like electronic health records and clinical trials. These insights inform targeted marketing, product development, and patient support programs. However, ensuring data privacy and security is crucial, requiring robust regulatory frameworks and transparent practices in the digital era.

Challenges and Considerations:

Maximizing the benefits of digital technologies requires addressing challenges like patient data privacy and equitable access to healthcare tech. Stringent safeguards are needed to protect confidentiality and trust, alongside efforts to bridge the digital divide. Regulatory frameworks must evolve to balance innovation with patient safety and security amidst rapid advancements in digital health.

Key Considerations for Pharma Companies in Embracing Digital Innovation:

  • Prioritize patient-centricity in digital initiatives, focusing on improving patient outcomes and experiences.
  • Invest in robust data privacy and security measures to build and maintain patient trust.
  • Foster collaboration and partnerships with technology companies and healthcare providers to drive innovation and scalability.
  • Leverage analytics and AI to derive actionable insights from healthcare data and inform decision-making processes.
  • Continuously monitor and adapt to regulatory requirements and industry standards to ensure compliance and mitigate risks.

Conclusion:

The digital revolution is not just a paradigm shift but a catalyst for transformation across the pharmaceutical industry. By embracing digital technologies, pharma companies can unlock new opportunities to enhance the patient journey, improve treatment outcomes, and drive sustainable growth. However, realizing the full potential of digital health requires collaboration, innovation, and a steadfast commitment to addressing the challenges and considerations inherent in this transformative journey. As we navigate the digital frontier, the future of patient care promises to be more connected, personalized, and empowering than ever before.

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