2018 is here! and so are we with our updates for the year. Mantra Labs has completed 8 years in product and services industry.
We started rolling out yearly updates last year and it has been great. We wish to continue this and bring to you what we have been doing in 2017 to make a promising future in 2018 a beyond.
Our focus for Fin-Tech Industry:
This year we have focused on digital transformation in Fin-tech Industry and have helped many of our leading clients like Religare and ForwardLane on the path of Digital Transformation.
Let’s take a look at our 3 major Fin-Tech areas:
Customer Experience Consulting
Plug&Play products for Digital Insurer
Deep Technology Services
Our New Apps and Products:
When we posted updates last year we mentioned that you should lookout for two apps SellFash and Touchkin. We did deliver on that promise and some more.
Here is a snapshot of all the Apps and works we did.
1. SellFash is now a full-fledged Reseller App with more than 8000 resellers on board. It was a challenge when GST was implemented however we persisted through to deliver our customers the best.
2. We are the co-creator of Wysa, a Mental healthcare assistant app with more than 5 million conversations.
3. Xavi: This is our first product and delivers the best TV viewing experience. We have this product in the field for beta already.
4. AI Hybrid Chatbots: We delivered multiple chatbot platforms. One with Religare is worth a mention here as it supports more than 1 million impressions each month.
5. Doc to Parser: We have worked on this product to make Digitization a success for various companies. This allows them to convert paper documents to digital ones with 95% accuracy.
This year we added Mantra.design to our initiatives that started with Mantra.ai last year. Mantra.Design is a boutique design consulting initiative to provide high-value design solutions to our clients. Mantra.aicontinues to be our flagship Artificial Intelligence and Deep Learning practices.
We have grown
Our team size has increased to more than 100 members and this made us move to a new facility in Kalyan Nagar, Bangalore. We have also established our headquarters in Delaware to help our US-based customers have a direct access to us as well.
Announced our New LOGO:
To align with the new technology and world, we also updated our logo to represent the collaboration, connected devices, IOT, product design, development and communication between multiple nodes. The red color signifies passion and internship while the Blue color signifies Technology.
Our collaborations with IBM Watson, Nvidia development partner, Amazon AWS
This year we added some prestigious logos as our clients
While this year was great we aim to achieve even more in 2018 by focusing on Artificial Intelligence, Fin-Tech and Product incubation. Keep an eye on us!!
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How to increase patient engagement on a healthcare app?
Patient facing mobile apps have emerged as a viable alternative to interact with patients and help them execute several tasks related to healthcare without reaching the hospital. Patients are now increasingly glued to these healthcare apps and their time spent on mobile devices has increased significantly. From communication and information to executing business through mobile apps have become a common thing.
Still, there is a lot of gap in the healthcare market. Marketers are struggling to gauge the true value of mobile apps for the bottom line of healthcare organizations. Especially in terms of the value of the app viz-viz the efforts, cost, and time it would take to become a useful and engaging healthcare app for the patient.
To help you increase the patient engagement on a healthcare app, here are a few crucial ways that you need to know. It will not only increase the engagement but will also help you meet your organizational goals at a faster pace.
1. Reduce Readmissions
Healthcare provider’s biggest pain point these days is to avoid readmission of preventable cases. It is crucial for healthcare organizations to reduce this number to enhance patient outcome and improve their revenue growth. Customized healthcare applications can assist hospitals in reducing the number of readmissions.
Here is how:
Offer personalized post-release information and instructions
Reminder for regular follow-up visits
Enforce stricter adherence to post-release prescription and regiment
Easier access to healthcare resources and information
Lesser cost and time of reaching out
Greater engagement to reduce readmission rates
2. Encourage Patients to Proactively Manage Their Health
Encouraging the patient to become proactive in managing their own health can help in improving the outcome and also enhance the reputation of your hospital. With easier access to the required resources and tools, patients are more likely to stay in touch with healthcare professionals and practice the wellness regimen. A properly optimized mobile app can deliver a better wellness experience to the patient and a greater sense of satisfaction.
Here is how an app can help the patient in managing their health proactively:
Keeps the patient informed and connected with relevant services
Encourages regular health tracking
Helps in developing healthy habits and exercises
Promotion of health education by streaming informations
3.Improve Trust and Build Relationships
Establishing trust between the patient and doctor is one of the difficult things that hospitals face. Due to long wait times, complex processes, or lack of communication between healthcare team; patients are not willing to attend healthcare appointments.
However, when you give all the relevant tools and information in the smartphone of the patient and empower them, the trust develops between the two parties and the patient proactively takes charge of their treatment. Hospitals can also gain competitive advantage by streamlining patient referrals and building stronger relationships with physicians.
Here is how apps can help:
You can provide access to a larger pool of specialists
Help in easily accessing credentials, studies, and information from the mobile app
Recommend, network, and connect
Improve efficiency and workflow
4. Boost Brand Image and Reputation
Today patients can not be treated less than consumers. Hospitals are competing with each other to provide better care facilities and infrastructure at affordable prices. Hence, it has become crucial to achieve patient satisfaction and engagement. Through mobile apps, hospitals can make the existing information easily accessible along with brand awareness features including social media, photo galleries, virtual tours, and more.
Here is how mobile app can help:
Easier access to communication and information
Intuitive presentation of the hospital through immersive galleries
Stream ER wait time and other relevant information
Greater social media engagement
What more factors can increase engagement?
Several patients come to healthcare app once and then dump them after a few logins. One of the major reasons for such low engagement rates is that either the app is difficult to navigate or it is not immersive for the patient.
Consider these few points to make your app more engaging:
Customize the app as per the patient group. An app can appear differently to a child and an old age person. Develop an app that is easy to use for all users. Sit with your QA engineers to validate the functionality of your application thoroughly.
Build an app that is scalable and can be evolved over a period of time. Leave the possibility of enhancements and customizations that you would need in the future to keep the application viable.
It is a no brainer to give multiple options to your patients. Develop a cross-platform application that is compatible with both iOS and Android platforms and offers a rich user experience.
With the COVID-19 pandemic, people are more worried about visiting hospitals. Social distancing has become the norm and patients are more inclined towards telemedicine for their treatment. In such a tricky situation, it has become more crucial for hospitals to provide a robust, secure, and engaging mobile app to patients to interact with doctors, access information, and stay connected with the healthcare system.
About the Author
Erna Clayton is a techie with over 12 years of experience in several technological domains including quality assurance and software testing. In her free time, she loves travelling and writing on technology.