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Millennials and Insurance Beyond Convenience

3 minutes, 33 seconds read

Millennials are often more comfortable browsing apps than talking face-to-face to an agent. Insurers have hence opted for digitization, introducing automated solutions like chatbots and self-service features on their apps. And it has been convenient for both- organizations and customers. 

However, now that almost everyone is offering this convenience, the question arises — what will distinguish your business from competitors and at the same time lure this generation? After all, millennials represent 27% (2 billion) of the global population. 

Convenience is a ‘must-have’, but what’s beyond?

Today, consumers have a plethora of choices- all of them being digital, convenient and affordable. Thus, carriers need to think beyond online, paperless, instant, simple, and hassle-free products and services. Here’s an outlook.

Price transparency

Insurance has always been the aftermath of a commodity or service. Convincing millennials to buy the same insurance wrapped in simplicity and convenience, also knowing their financial instability is certainly not going to work. According to Cake & Arrow’s research, 58% of millennials struggle for financial security. 

However, millennials do understand the value of insurance. 42% of them agree that insurance protects them and their families. Therefore, fair and transparent pricing can add value to the insurance sales propositions.

The transition towards pay-per-use/pay-per-second/pay-as-you-need models makes insurance more affordable and realistic. Root Insurance, Lemonade, and Trov are some of the insurance startups harnessing consumption-based pricing to the fullest.

Value Added Services

Millennials seek perks. To win their goodwill, Insurers need to add benefits beyond the conventional offerings. 

For instance, Brazil-based Kakau offers home, smartphone, and bicycle insurance. Apart from their regular coverage, it assists policyholders with pest control, cleaning, plumbing, and more by adding practical functionality to the traditional product.

McKinsey estimates the Value Added Services segment in the insurance market is worth $2 billion. The facility for risk assessment, instant claims settlement, self-insurance, and crisis advisory are the new VAS frontiers for Insurers to excel.

Instilling emotional and valuable experiences

There is a unique trait to millennials’ personality. They’re not drifted by plain messaging. They want companies to act on the values they preach and not just use it as a marketing strategy.

For instance, in India, IRDAI instructs insurers to make provisions for mental health in Mental Healthcare Act, 2017. However, a typical health insurance policy pays for in-patient hospitalization and mental illness rarely requires one.

While millennials understand the importance of insurance, they are not enthusiastic about buying it because what they want or need isn’t really covered. To break this barrier, this is a high-time to reinvent products based on actual user requirements.

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Are wellness & diagnostic apps transforming patients’ experiences?

From online retailers to financial services and general health and fitness, the agile nature of mobile forces companies to come up with newer ways to service customers ‘on the go’. Read more

According to Bain & Company’s 30 elements of value- currently, most insurance companies are focusing on adding functionalities to their services like- simplification, time-saving, cost-cutting, intuitive UI, etc. 

The next transition will be difficult and will have a focus on emotional, life-changing, and impactful products & services. How fast an insurer can adapt to this trend will determine the winner.

Platform of offerings

Executives have started to think beyond sticking with what they’re good at and offering a range of services. This change of thought is the need of time. With tech giants offering commodity-specific insurance and millennials welcoming it, Insurers need to build a platform or get into one to sustain the drift. 80% of millennials are open to new entrants who deliver value over incumbents, according to a recent Bain & Company research. 

For instance, Alibaba, the $350 billion valued technology giant, offers a plethora of services to its 755 million active users. It has ventured into payments, cloud computing & AI technology solutions, apart from its core e-commerce and retail services. The company possesses a huge potential to disrupt the Chinese insurance sector, which currently has a penetration rate of merely 4.5%

webinar: AI for data-driven Insurers

Join our Webinar — AI for Data-driven Insurers: Challenges, Opportunities & the Way Forward hosted by our CEO, Parag Sharma as he addresses Insurance business leaders and decision-makers on April 14, 2020.

Millennials and Insurance: the takeaway

Digitization has indeed improved productivity and convenience. But, it has also made millennials feel strangled for real and worthy. They might be overwhelmed with the technology and the pace of life, but deep inside, there’s still a space for self-transcendence. Thus, the Insurers’ quest for winning this segment does not end at offering convenience through digital.

We’re one of the most innovative InsurTechs in the world recognised by Fintech Global with a hands-on approach towards improving customer experiences. Drop us a line at hello@mantralabsglobal.com to know more about our products and solutions.


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[Interview] Mr. Horacio Sanchez- Granel – Latin American Insurance Industry amidst COVID-19

7 minutes, 50 seconds read

According to the International Monetary Fund (IMF), the global economy is expected to shrink by over 3 percent in 2020 – the steepest slowdown since the Great Depression of the 1930s. To understand the impact of the COVID crisis in the Latin American Insurance Industry, we interviewed Mr. Horacio Sanchez- Granel from Buenos Aires, Argentina, and Insurance & Reinsurance Consultant.

Mr. Horacio has been Chairman and CEO of Boston Seguros, P&C and Life Insurance company for 21 years. Previously, he held senior executive positions in three insurance companies and has several years of experience managing financial service institutions. He has also held other executive positions in an Argentinian oil company and a tractor and industrial machinery international company. Currently, he is a Board Member and part of the Executive Committee in Nacion Seguros, the state-owned insurance company. He also works as an insurance and reinsurance consultant for Argentine and Latin American markets.

Connect with Mr. Horacio – LinkedIn

The excerpt from the interview:

Customer Relationship during the pandemic

Insurance companies play a pivotal role during times of economic stress by helping companies and individuals manage risks and cushion against losses. How should Insurers respond to their customer’s needs, especially since there will be scrutiny about how they respond during this critical time — and it will dictate public perception for many years to come?

Mr. Horacio: Insurers must safeguard the interests of their clients and advise them on the scope of the coverage. They must communicate that the coverage is not infinite but rather has limits in terms of the risks covered, amount insured, and the origin of the claim. There are doubtful cases but insurers should be flexible enough and protect their client from damages. It was not possible to predict COVID-19. Both Life and P&Cs have been affected and have huge arrears to be paid. 

On the other hand, claims processes need to be more transparent. They should adhere to the compliances of the insurance companies. In these times, selling agents and insurance brokers should be more flexible and build close relationships with the clients. They should explain to them the possibility of the claim they are trying to reimburse. In Latin America, we don’t have many claims related to business interruption. That coverage is not very common here. 

Especially in Argentina, businesses have slowed down due to lockdowns. The claims ratio in this area is going down but claims in life insurance policies have increased a bit. However, the impact here is not as big as the USA or Europe.  

Business Continuity in the time of Pandemics

What are some new business models that Insurance Carriers are considering to meet the expectations of life in ‘The New Normal’? More specifically, where is the new business going to come from, for Insurance, over the next two years?

Mr. Horacio: The outbreak of the COVID-19 pandemic has changed the dynamics of work culture, human relationships, and daily routines. Many companies including insurers are adopting digital solutions within their operations. Organizations are reimagining their business models to adapt to new paradigms to be more sustainable and profitable. 

The New Normal has given rise to new coverages in various insurance lines to cover risks originated by this pandemic or any possible future pandemics. 

For example, new clauses such as Loss of Profit due to business interruption and pandemics in Life and Health insurance, and worker’s compensation will now be included in the respective policies. Interruption of business processes entails new set-up and investment. Some other new coverages will also be introduced such as the cost of maintenance due to the non-use of offices, premises, or industrial facilities. Cyber Insurance will now be a must as most of the workforce is working remotely. The rate of cybercrimes was much higher in developed countries before the pandemic, but now even the developing countries are at risk. This will accelerate the need for Cyber Insurance in developing countries. 

Road to recovery

Many General Insurance lines are hit- Travel, Motor, Home – what will be the road to recovery for these Insurance lines?

Mr. Horacio: Since people are avoiding travel altogether, the travel and motor insurance industry are hit badly. Many customers in Argentina are asking Insurance companies to give some discount on the premiums. We will see some big changes in these insurance lines. Going forward, on-demand or pay-as-you-use policies will prevail more in these insurance lines. 

Role of AI in pandemic crisis management

Before the Pandemic crisis began, technologies like AI have been instrumental in modernizing the business of insurance and advancing their digital transformation. Where are some of the biggest gaps being exposed to insurance organizations, and How is technology going to solve these problems?

Mr. Horacio: Going forward, AI along with IoT and other technologies will play a crucial role in the Insurance industry as a whole. They will rely on statistical analysis of large databases to predict future behaviors. The new challenge is how to incorporate unknown risks into the existing models to be able to properly underwrite and price risks, anticipate client behavior, facilitate complex operating processes, manage complex claims and detect possible frauds.

Financial assets are the main asset of an insurance company. They are under the influence of the volatility of financial markets. Technology here can help by analyzing different scenarios but the ultimate decision is in the hands of the banks. 

Challenges & opportunities in adoption of AI

Why Insurers hesitate to invest in AI?

Mr. Horacio:  Companies were investing in technology earlier, but now it has accelerated due to the unprecedented change brought about by COVID-19 pandemic. Not just the developed countries but in developing countries such as Latin America, I see a big wave of new investments in technology. Technology companies are also looking forward to this change. Insurers will eventually overcome their hesitation and invest more in AI and other technologies. 

[Related: 5 Challenges in AI implementation for Insurers]

Which area will see max Investment in AI- claims, underwriting, fraud detection, marketing in Argentina, and Latin American Insurance markets?

Mr. Horacio: Before the outbreak of the COVID-19 pandemic, investment in AI was more targeted towards claims, fraud, underwriting, back-office operations, etc. Going forward, predicting future scenarios will be a challenge. Historical data might not be useful here. Therefore, in the New Normal, all aspects of an Insurance company will have to be developed under the umbrella of AI.

Product Innovation

Consumers, now more than ever are seeking value-added experiences with the products & services they buy. How will these expectations amidst this Pandemic backdrop impact new product innovation within insurance? 

Mr. Horacio: Customers want a more palpable relationship with their insurers. Customer Experience is going to be a fundamental aspect during the purchase of insurance coverage. In addition to being simple, the purchase and subscription process will have to be perceived as a service that accompanies the client at every moment they need it. These additions will help insurers gain more information on their customer’s actions and behavior. Based on this data, they can dynamically adapt the coverage and pricing of the product. I call it — Dynamic-on-demand coverage. 

Challenges in Latin American Insurance industry

What are some of the technological challenges faced by Insurers in Argentina and Latin American markets operating in the New Normal? 

Mr. Horacio: Insurance industry for many years has been static but now is moving forward in many ways. The world including the Latin American Insurance is witnessing rapid development in terms of technology. The InsurTech industry is parallel to the Insurance industry. It aids in the development of the insurance companies. The whole world of insurance is making advances in technology. Different economics have different buying patterns for insurance products. One such insurance product that should develop is Microinsurance

Microinsurance needs technology, without which it is very difficult to manage. In a sense, the outbreak of COVID-19 was beneficial in accelerating these technological developments.   

[Related – AI can help bridge customer gaps for microinsurers]

Insurance buying behavior in the post-pandemic world

In a post-pandemic World, will insurance ever be bought offline? Or have we crossed the threshold for now buying policies purely online? 

Mr. Horacio:  Personal line insurances such as car, accident, personal, travel, microinsurance are mostly purchased online. In Argentina, 60% of the insurance policies are sold by traditional marketing and sales through brokers. However, in commercial, industrial, energy, transport, and large companies in general, the marketing and sales will continue the traditional ways but through electronic means. The use of IoT, sensors, drones dynamically monitoring the facilities and processes in different industries is increasing. Argentina, which is an agro-based country already has technologies such as drones and IoT which monitor the crops in place. AI will surely be crucial here to analyze the data and enable quick decisions in case of a fire or an accident.  

Wrapping up

Summing up — Mr. Horacio Sanchez-Granel shared valuable insights on the challenges in the Latin American Insurance Industry, how AI technologies can aid in policymaking and rise in dynamic-on-demand policies in the post-pandemic world.

AI is going to be essential for Insurers to gain that competitive edge in the post-pandemic world. Check out Hitee — an Insurance specific chatbot for driving customer engagement. For your specific requirements, please feel free to write to us at hello@mantralabsglobal.com.

More InsurTech insights from the industry stalwarts:


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