Published on Aug 30, 2019
Updated on Dec 26, 2019
The mobile engagement has swiftly risen to one of the top four strategies for delivering next-gen experiences to customers — thanks to the rate of adoption of mobile devices and applications in the last ten years. The rapid growth has prompted organizations to take the mobile-first approach for enhancing the customer’s journey. The ‘mobile engagement’ market is currently valued at around $6B and is expected to reach $38.7B by 2023, growing at 43.4% CAGR.
The benefits have transcended the initial hype from several years ago, offering deep, yet economical marketing channels across all verticals. Companies are now able to leverage valuable insights into the behaviour of their prime users in order to attract, engage, acquire and retain those most loyal to them.
Mobile apps
From online retailers to financial services, the agile nature of mobile forces companies to come up with newer ways to service customers ‘on the go’. General health & fitness apps have become a lucrative niche on its own. Many ‘Wellness’ and ‘self-diagnostic’ customer engagement apps have witnessed a soaring trend in usage rates globally. Among a long list of patient engagement approaches, these apps are proving to be effective in improving patient satisfaction and building strong emotional connections with brands.
Intelligently designed, content-rich mobile apps can become important tools for insurers, healthcare providers, and medical diagnostic chains to better their customer experience KPIs.
According to McKinsey, patients across the healthcare and diagnostics spectrum are looking for simple and user-friendly tools from their providers. Nearly 89% of doctors are likely to recommend a mobile healthcare app to patients.
Source: CentricDigital
Why create your own Mobile Apps
- Provide compassionate outpatient care
Apps that capitalise on the quick information-snacking habits of its customers can leverage content-rich apps to help resolve patient doubts and immediate concerns without having to connect to medical staff. Even simple & interactive daily behaviour trackers can provide a sense of comfort and be cared for – without having to expend costly resources — allowing the patient to be able to stay on top of managing their own personal wellness goals.
- Prioritize messages the patient receives
Companies can utilize push notification messages to remind patients about appointments, rewards and offers, seasonal immunizations, special promotions, etc. Personalising messages is equally important to delivering truly unique experiences.
- Encourage real wellness habits
A user-friendly wellness app might just be the motivation patients need to take accountability for their own health needs. Health Trackers enabled with gamification features allows users to set personalised goals and stay informed about lifestyle habits. Tracking progress and rewarding users for accomplishing personal milestones can help build a wellness-minded community.
Must-have Wellness & Diagnostics App features
- Book Appointments for Preventive Health Checkups
- Access complete suite of health checkup packages
- Know your medicine (get detailed information about your prescriptions)
- Get medicines home delivered
- Book Lab Tests from Home
- Book Tests for family members
- Disease-wise test selection
- Manage & Download Health Reports at anytime
- Monitor & Track Health Parameters over time
- Partner Hospital, Lab or Pharmacy Locator
- Consult/chat with your Doctors online
- Read Regular Health Tips
- User-Friendly Health Tracker
- Manage exercise, diet, sleep and other lifestyle habits
- Seamlessly Integrate with fitness apps
- Access certified health coaches
Mobile apps are the future of digital services
The number of mobile apps has grown exponentially in the last few years alone, with more than 200,000 apps available for iOS and Android users today. Patients are willing to engage with applications focused on health and fitness. However, most apps remain under-utilised and have poor engagement, despite the fact that 75% of patients prefer to use and apps from their healthcare provider.
Data-driven customer journeys and better-coordinated workflows have proven to shape better experiences for patients in the health and wellness ecosystem.
Mantra Labs delivered India’s highest-rated customer diagnostics & wellness app, for Religare. If you would like to build your own customised mobile application, reach out to us at hello@mantralabsglobal.com
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