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Are Wellness & Diagnostic Apps Transforming ‘Patient Experiences’?

The mobile engagement has swiftly risen to one of the top four strategies for delivering next-gen experiences to customers — thanks to the rate of adoption of mobile devices and applications in the last ten years. The rapid growth has prompted organizations to take the mobile-first approach for enhancing the customer’s journey.  The ‘mobile engagement’ market is currently valued at around $6B and is expected to reach $38.7B by 2023, growing at 43.4% CAGR.

The benefits have transcended the initial hype from several years ago, offering deep, yet economical marketing channels across all verticals. Companies are now able to leverage valuable insights into the behaviour of their prime users in order to attract, engage, acquire and retain those most loyal to them.

Mobile apps 

From online retailers to financial services, the agile nature of mobile forces companies to come up with newer ways to service customers ‘on the go’. General health & fitness apps have become a lucrative niche on its own. Many ‘Wellness’ and ‘self-diagnostic’ customer engagement apps have witnessed a soaring trend in usage rates globally. Among a long list of patient engagement approaches, these apps are proving to be effective in improving patient satisfaction and building strong emotional connections with brands.

Intelligently designed, content-rich mobile apps can become important tools for insurers, healthcare providers, and medical diagnostic chains to better their customer experience KPIs.

According to McKinsey, patients across the healthcare and diagnostics spectrum are looking for simple and user-friendly tools from their providers. Nearly 89% of doctors are likely to recommend a mobile healthcare app to patients.


Source: CentricDigital

Why create your own Mobile Apps

  1. Provide compassionate outpatient care 

Apps that capitalise on the quick information-snacking habits of its customers can leverage content-rich apps to help resolve patient doubts and immediate concerns without having to connect to medical staff. Even simple & interactive daily behaviour trackers can provide a sense of comfort and be cared for – without having to expend costly resources — allowing the patient to be able to stay on top of managing their own personal wellness goals.

  1. Prioritize messages the patient receives

Companies can utilize push notification messages to remind patients about appointments, rewards and offers, seasonal immunizations, special promotions, etc. Personalising messages is equally important to delivering truly unique experiences.

  1. Encourage real wellness habits

A user-friendly wellness app might just be the motivation patients need to take accountability for their own health needs. Health Trackers enabled with gamification features allows users to set personalised goals and stay informed about lifestyle habits. Tracking progress and rewarding users for accomplishing personal milestones can help build a wellness-minded community.

Must-have Wellness & Diagnostics App features

  1. Book Appointments for Preventive Health Checkups
  2. Access complete suite of health checkup packages
  3. Know your medicine (get detailed information about your prescriptions)
  4. Get medicines home delivered
  5. Book Lab Tests from Home
  6. Book Tests for family members
  7. Disease-wise test selection
  8. Manage & Download Health Reports at anytime
  9. Monitor & Track Health Parameters over time
  10. Partner Hospital, Lab or Pharmacy Locator
  11. Consult/chat with your Doctors online
  12. Read Regular Health Tips
  13. User-Friendly Health Tracker
  14. Manage exercise, diet, sleep and other lifestyle habits
  15. Seamlessly Integrate with fitness apps
  16. Access certified health coaches
Patient-centric Fitness Trackers UI

Mobile apps are the future of digital services 

The number of mobile apps has grown exponentially in the last few years alone, with more than 200,000 apps available for iOS and Android users today. Patients are willing to engage with applications focused on health and fitness. However, most apps remain under-utilised and have poor engagement, despite the fact that 75% of patients prefer to use and apps from their healthcare provider.

Data-driven customer journeys and better-coordinated workflows have proven to shape better experiences for patients in the health and wellness ecosystem.

Mantra Labs delivered India’s highest-rated customer diagnostics & wellness app, for Religare. If you would like to build your own customised mobile application, reach out to us at hello@mantralabsglobal.com

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The Essence of User-Centered Design: A Dive into Fundamental Principles

In a digital world where user experience reigns supreme, crafting designs that resonate has become a mission. Enter User-Centered Design (UCD), a philosophy placing users at the core of the creative process. In this exploration, we’ll delve into the fundamental principles of User-Centered Design and understand why they are the keystones of successful interfaces.

User-Centered Design

Introduction:

Imagine navigating a website seamlessly, effortlessly finding what you need. That experience is no accident but the result of intentional design. User-centered design (UCD) is the compass guiding designers toward creating interfaces that users not only navigate but embrace.

1. Empathy is Key:

  • Incorporate for a better approach: Start by stepping into the shoes of your users. What are their pain points? What delights them? By empathizing, designers gain insights that drive user-focused design decisions.

2. User Involvement Throughout the Design Process:

  • Real-life example or statistic: Apple’s iterative design process involves user testing at every stage. This constant involvement ensures that their products align precisely with user needs.

3. Holistic Approach to Design:

  • Visual content: Picture your design not as isolated screens but as a cohesive journey. Use diagrams to illustrate how each component fits into the larger user experience ecosystem.

4. Usability is Non-Negotiable:

  • Case studies or examples: Consider the success of Google’s homepage. Its simplicity and efficiency showcase the power of a user-centered approach, emphasizing usability.

5. Accessibility for All:

  • End with a clear call-to-action: Make your designs accessible. It’s not just a legal obligation; it’s an ethical imperative. Ensure your interfaces are usable by everyone, regardless of ability.

6. Consistency Across the Interface:

  • Formatting for readability: Consistency is not just a design principle; it’s a readability strategy. Use bullet points for clarity and short paragraphs for easy consumption.

7. Flexibility and Customization:

  • Inclusive language: Users are diverse, so should your designs be. Incorporate flexibility and customization options. This ensures your interface caters to a broad range of preferences.

Why User-Centered Design Matters:

A. Enhanced User Satisfaction:

  • Feedback mechanism: Prioritize user satisfaction. A satisfied user is an engaged user. Welcome reader input and questions to keep the conversation alive.

B. Reduced Learning Curve:

  • Clear call-to-action: Minimize frustration. Make your interfaces intuitive, reducing the learning curve. Invite users to explore with a clear call-to-action.

C. Increased Engagement and Retention:

  • Visual content: Engaging interfaces retain users. Visualize engagement with appealing images or infographics. Showcase how user-centered designs reduce bounce rates.

D. Effective Problem Solving:

  • Tangible proof: Case studies offer tangible proof. Explore how UCD’s iterative process allows for effective problem-solving. Real-world examples bring these concepts to life.

Conclusion:

In the grand tapestry of digital design, User-Centered Design is the thread weaving functionality, aesthetics, and user satisfaction into a seamless whole. By embracing these principles, designers transform mere interfaces into user-centric experiences. So, as you embark on your design journey, remember: User-centered design isn’t just a philosophy; it’s a commitment to excellence. Design with the user in mind, and success will follow.

About the Author: Mehul Chauhan is a seasoned Senior UI/UX Designer at Mantra Labs. With a deep understanding of design principles and a keen eye for detail, he brings creativity and innovation to every project he touches. When he’s not busy perfecting digital interfaces, you can find him seeking inspiration in art galleries or exploring the latest design trends across various industries.

Further Reading: Unveiling the Art of Emotional Design

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