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Personalization in Mobile UX

By :
4 minutes read

User experience (UX) for mobile applications is evolving rapidly and becoming more diverse than ever, giving users special experiences for different types of individuals. Instead of providing a single, static user experience for everyone, delivering the right level of element and content, targeting each person on an individual level with appropriate features has become the industry standard. Personalization in mobile UX not only helps in boosting engagement but in building customer loyalty as well in the long run.

For example, something basic like a “cookie cutter push notification” will no longer drive the right amount of engagement. Instead, it will be the “individualized push notification”, which contains user preferences, that will drive the right level of engagement. The Idea of Personalization is to abandon the plain, uniform approach to a wide range of audiences and offer a custom, unique experience to every individual.

Personalization vs Customization?

Mobile App UX

People always tend to get confused between Personalization and Customization of Apps. In simple terms, Personalization is the ability of a business to offer products, and services based on Individual needs without any input from the customer. Customization is something that requires input from the users.

Let us consider a real-life example to explain this better.

  • Customization is something that requires customer input. For example, When you visit Subway and order a Sandwich, you have the option to customize your sandwich by opting for the veggies/sauce preferred by you. This provides a way to customize your food according to your needs.
  • Personalization is something that does not require the customer’s conscious input but it relies on that particular customer’s prior data and does not involve actively taking user inputs. For example, You visit a food delivery app and on the home section, you’re presented with your preferred restaurant list, food that is based on your previous orders, it’s called Personalization.

Let’s have a look at why Personalized User Experiences are vital for the success of today’s Mobile applications.

  • Improved User Retention 

Personalized user experiences could be the deciding factor for a user to continue using your application, stay loyal and not go looking elsewhere. If you have an E-commerce app, it is very important to help the users navigate through the entire process in their preferred manner and make things easily accessible. You could also recommend certain products that suit their interests and needs.

  • Building a Loyal Customer Base 

A lot of people make subconscious decisions like tapping on the ‘Amazon’ App icon when they need to purchase a certain product without even realizing that. This explains the nature of the app and the loyalty shown by the users towards the Brand. This cannot be achieved without a certain level of Personalization for every individual. 

You need to help them meet with their preferred content almost instantly when they open the app. You need to identify and make the most useful features available in the right context and most relevant time. Most important of all, your users should subconsciously acknowledge that the app knows a lot about them and make them attached to the app.

  • In-App Purchases get a Lift

Let’s explain this with an example. We can consider two types of players when it comes to mobile games. The first one would react more to the temptation of in-app purchases like buying new skins, and gears just because they prefer staying loaded and up-to-date all the time. The second type would like to go for an in-app purchase only when their resources are exhausted or when they need to purchase in order to continue playing. These two types of gamers cannot be addressed through a single in-app purchase offer/ journey. This is another very important reason to personalize the experience to boost in-app purchases.

  •  User Feedback to improve the app

User feedbacks are very important to provide personalized experiences. Involving the users in the development process of your app plays a vital role in providing individual users with the best experience. There should be a persistent effort to get user feedback about the app and figure out the pain points that can be addressed. This way, the personalization of your app can be improved with every new update.

Conclusion

It is seen that the “one size fits all” method has long been outdated and irrelevant. Each user is distinct in their aspirations, grief, habits, preferences, demographic aspects, and many other aspects. Personalization in mobile UX is no longer a cherry on top of the cake but has become the key ingredient itself.

About the Author:

Manoj Bhat currently works as a UI/UX designer at Mantra Labs. He is a Computer Science graduate and has been working as a UI/UX designer since then. He is passionate about building beautiful and seamless digital experiences.

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The Rise of Domain-Specific AI Agents: How Enterprises Should Prepare

Generic AI is no longer enough. Domain-specific AI is the new enterprise advantage.

From hospitals to factories to insurance carriers, organizations are learning the hard way: horizontal AI platforms might be impressive, but they’re often blind to the realities of your industry.

Here’s the new playbook: intelligence that’s narrow, not general. Context-rich, not context-blind.
Welcome to the age of domain-specific AI agents— from underwriting co-pilots in insurance to care journey managers in hospitals.

Why Generalist LLMs Miss the Mark in Enterprise Use

Large language models (LLMs) like GPT or Claude are trained on the internet. That means they’re fluent in Wikipedia, Reddit, and research papers; basically, they are a jack-of-all-trades. But in high-stakes industries, that’s not good enough because they don’t speak insurance policy logic, ICD-10 coding, or assembly line telemetry.

This can lead to:

  • Hallucinations in compliance-heavy contexts
  • Poor integration with existing workflows
  • Generic insights instead of actionable outcomes

Generalist LLMs may misunderstand specific needs and lead to inefficiencies or even compliance risks. A generic co-pilot might just summarize emails or generate content. Whereas, a domain-trained AI agent can triage claims, recommend treatments, or optimize machine uptime. That’s a different league altogether.

What Makes an AI Agent “Domain-Specific”?

A domain-specific AI agent doesn’t just speak your language, it thinks in your logic—whether it’s insurance, healthcare, or manufacturing. 

Here’s how:

  • Context-awareness: It understands what “premium waiver rider”, “policy terms,” or “legal regulations” mean in your world—not just the internet’s.
  • Structured vocabularies: It’s trained on your industry’s specific terms—using taxonomies, ontologies, and glossaries that a generic model wouldn’t know.
  • Domain data models: Instead of just web data, it learns from your labeled, often proprietary datasets. It can reason over industry-specific schemas, codes (like ICD in healthcare), or even sensor data in manufacturing.
  • Reinforcement feedback: It improves over time using real feedback—fine-tuned with user corrections, and audit logs.

Think of it as moving from a generalist intern to a veteran team member—one who’s trained just for your business. 

Industry Examples: Domain Intelligence in Action

Insurance

AI agents are now co-pilots in underwriting, claims triage, and customer servicing. They:

  • Analyze complex policy documents
  • Apply rider logic across state-specific compliance rules
  • Highlight any inconsistencies or missing declarations

Healthcare

Clinical agents can:

  • Interpret clinical notes, ICD/CPT codes, and patient-specific test results.
  • Generate draft discharge summaries
  • Assist in care journey mapping or prior authorization

Manufacturing

Domain-trained models:

  • Translate sensor data into predictive maintenance alerts
  • Spot defects in supply chain inputs
  • Optimize plant floor workflows using real-time operational data

How to Build Domain Intelligence (And Not Just Buy It)

Domain-specific agents aren’t just “plug and play.” Here’s what it takes to build them right:

  1. Domain-focused training datasets: Clean, labeled, proprietary documents, case logs.
  1. Taxonomies & ontologies: Codify your internal knowledge systems and define relationships between domain concepts (e.g., policy → coverage → rider).
  2. Reinforcement loops: Capture feedback from users (engineers, doctors, underwriters) and reinforce learning to refine output.
  3. Control & Clarity: Ensure outputs are auditable and safe for decision-making

Choosing the Right Architecture: Wrapper or Ground-Up?

Not every use case needs to reinvent the wheel. Here’s how to evaluate your stack:

  • LLM Wrappers (e.g., LangChain, semantic RAG): Fast to prototype, good for lightweight tasks
  • Fine-tuned LLMs: Needed when the generic model misses nuance or accuracy
  • Custom-built frameworks: When performance, safety, and integration are mission-critical
Use CaseReasoning
Customer-facing chatbotOften low-stakes, fast-to-deploy use cases. Pre-trained LLMs with a wrapper (e.g., RAG, LangChain) usually suffice. No need for deep fine-tuning or custom infra.
Claims co-pilot (Insurance)Requires understanding domain-specific logic and terminology, so fine-tuning improves reliability. Wrappers can help with speed.
Treatment recommendation (Healthcare)High risk, domain-heavy use case. Needs fine-tuned clinical models and explainable custom frameworks (e.g., for FDA compliance).
Predictive maintenance (Manufacturing)Relies on structured telemetry data. Requires specialized data pipelines, model monitoring, and custom ML frameworks. Not text-heavy, so general LLMs don’t help much.

Strategic Roadmap: From Pilot to Platform

Enterprises typically start with a pilot project—usually an internal tool. But scaling requires more than a PoC. 

Here’s a simplified maturity model that most enterprises follow:

  1. Start Small (Pilot Agent): Use AI for a standalone, low-stakes use case—like summarizing documents or answering FAQs.
  1. Make It Useful (Departmental Agent): Integrate the agent into real team workflows. Example: triaging insurance claims or reviewing clinical notes.
  2. Scale It Up (Enterprise Platform): Connect AI to your key systems—like CRMs, EHRs, or ERPs—so it can automate across more processes. 
  1. Think Big (Federated Intelligence): Link agents across departments to share insights, reduce duplication, and make smarter decisions faster.

What to measure: Track how many tasks are completed with AI assistance versus manually. This shows real-world impact beyond just accuracy.

Closing Thoughts: Domain is the Differentiator

The next phase of AI isn’t about building smarter agents. It’s about building agents that know your world.

Whether you’re designing for underwriting or diagnostics, compliance or production—your agents need to understand your data, your language, and your context.

Ready to Build Your Domain-Native AI Agent? 

Talk to our platform engineering team about building custom-trained, domain-specific AI agents.

Further Reading: AI Code Assistants: Revolution Unveiled

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