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Redefining Customer Experience in Shared Mobility

3 minutes read

BlaBla car-a community-based travel network claims to have enabled over 90 million members to share a ride across 22 markets. Shared mobility which began in the 1940s in Switzerland has now become an essential part of our everyday lives. Numerous micro-mobility solutions, like Yulu, Bounce, and Rapido, are everywhere now.

According to Frost & Sullivan, the Indian shared mobility industry is expected to witness nearly four-fold growth. Revenues will touch $42.85 billion by 2027, growing at a CAGR of 25.3%.

Why do businesses need to redefine user experience in shared mobility?

As we move into the experience economy, customer experience (CX) will play a vital role in retaining customers and acquiring the new segment-Gen Z. Zoomers or Gen Z are the most advanced, tech-savvy audience who rely on technology. They want a great digital experience to stay loyal to their favorite brands. They are quick to express on social media what they experience and feel about- be it good or bad. Right after the offices re-opened a few months ago, Uber and Ola users complained on social media about rides getting canceled. To minimize the possibility of cancellation, Uber started enabling drivers to view drop-off locations prior to accepting the rides.

Keeping in mind the evolving customer preferences and expectations, companies are constantly working on redefining customer experience in shared mobility. Chalo– a mobility startup offers live bus tracking and a live passenger indicator showing how crowded the bus is in real-time. Quick Ride offers people carpooling along with a Taxi/Cab app for local, airport, and outstation travels. This points out that enhancing customer experience has become a significant factor for shared mobility organizations to retain their customers. And it seems that the businesses operating in this ecosystem have a myriad of possibilities to grow. Here’s why:

  1. Higher demand for shared mobility in Remote Areas: Pandemic has brought in work-from-home culture worldwide. People who migrated to their home towns in tier 2 and 3 cities want shared mobility options to commute. Digital literacy in rural areas in the last two years has gone up. Number of internet users in India may reach 800 million by 2023, reveals McKinsey report. This will create more demand for shared vehicle services in remote areas. 
  1. Increase in Traffic Congestion: As the offices have reopened, so has the traffic congestion on roads. India’s shared mobility sector is expected to touch nearly 15 crore users by 2025, according to the Redseer report. Higher disposable income, inadequate public transport, and the demand-supply gap will drive this growth.
What do customers want in shared mobility space?

EV (Electric Vehicle) ecosystem in India

EV ecosystem which is now in its nascent stage will evolve within the next few years. The government has been promoting EVs across the nation with the goal of achieving 50% vehicle electrification by 2030. Key players like Uber, Ola, and Vogo are planning to switch to electric vehicles. There’s already a long queue for Ola bikes amongst customers. The company recently announced to bring Ola electric car on the road by 2023.

Yulu is a mobility app to book & track trips, monitor bike health, report bike issues, check personal stats, and win rewards. Mantra Labs built a scalable platform for Yulu, enabling a scalable and easy-to-use app for users to access bike-sharing services. Consumers can check personal health stats (calories burnt), distance covered and amount of carbon emissions saved for each trip.

The Future:

Redefining customer experience in shared mobility space is the need of the hour. We are heading towards an intelligent and connected world. Future automobiles will be more smarter than ever before. Recently, California regulators gave a nod to robotic taxi services to charge passengers for driverless rides in San Francisco. Tesla has been working on building autonomous vehicles for future customers. Given India’s massive population and infrastructural gap, it is difficult to say if autonomous vehicles would be feasible on Indian roads for now. But this may be possible in the future. As of now, the biggest challenge for companies is figuring out how to make the rider experience seamless, safe, convenient, and economical. 

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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