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A Reactive Approach to Security can Catch Insurers Off-guard.

On July 2018, SingHealth, the largest network of healthcare institutions in Singapore, had been under a severe cyber-attack and the personal data of around 1.5 million patients, including those of Prime Minister of Singapore, Lee Hsien Loong, was stolen. – Straits Times reports

The insurance industry is one of the richest data-driven business, and the consequences of a data breach extend far beyond the reputational damage that results from negative news headlines.

Insurance companies: An appealing target to hackers

Data is both, asset and liability, and the business of insurance is based on dealing with various uncertainties. In the past couple of years, the insurance industry performed badly in the cyber-battle. Despite having collected all the sensitive information, technology innovations and new business models caught insurers off-guard.

In September 2017, AXA suffered a cybersecurity breach in Singapore, in which the data of 5,400 of its customers were compromised. Such recent attacks highlight the fact that the companies which collect individual personal data are attractive prey for the cybercriminals.

A single security breach could cost more than a company earns in a year, however many organizations still don’t recognise the vitality of investments to combat the potential data security incidents.

Prevention of Data Breach:

Eugene Lee, director of business development at Connectivity Global, while sharing his insights to Insurance Business; on measures to be taken to mitigate cyber risks said:
“Companies which collect individuals’ personal data are an attractive target for cybercriminals and these companies should ensure that necessary steps are taken to mitigate these cyber risks.”

The insurance industry cannot afford to take a reactive approach. The insurance industry is entrusted by the customers with a vast array of non-public, personally identifiable information. By securing the customer and their financial data will not only protect the brand reputation but also add to the profitability.

To combat with the incidents of a security breach, the insurance firms must ensure that the policy and procedures relating to cybersecurity are clearly communicated to the workforce. They must formulate a sound response plan to recover their assets in case of an event of a breach.

According to the World Insurance Report 2018, Apple is partnering with CISCO, Aon and Allianz on cyber risk management solutions to protect the middle market and other enterprises from malware and ransomware.

The insurance company should prioritise its investment in efficient, professional, and specialized IT teams and consultants, to deal with new emerging threats.

A digital committee is the need of the hour for every Insurance organization.The Insurance Regulatory and Development Authority of India is requiring all insurance companies to appoint a full-time CISO. The CISO helps to understand the IT infrastructure and operations and build effective security in IT across the organization in support of business requirements and objectives.

Effective E-mail security solutions should be adopted, as over 90% of the malware are transmitted over this most common channel for business communication.
An AI approach for security in insurance is the new wave of innovation. AI adds to the power and speed required to tackle huge volumes of attacks of countless variety. One such application is Connectivity Global’s Receive Guard product, which is an AI-enabled email security solution.

No one has a crystal ball this accurate, to make future predictions as to how many data breaches we will see in the not so distant future, and how big are they going to be.
However, Insurance firms must rapidly increase their agility to adopt these new business models; to cater to the security breaches in insurance, evolving customer preferences and to deliver definitive business value.

https://www.insurancebusinessmag.com/asia/features/interviews/protecting-the-insurance-sector-from-cyber-threats-109124.aspx

https://www.businessinsurance.com/article/20180205/NEWSO6/912318975

World Insurance Report 2018

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NPS in Insurance Claims: What Insurance Leaders Are Doing Differently

Claims are the moment of truth. Are you turning them into moments of loyalty?

In insurance, your app interface might win you downloads. Your pricing might drive conversions.
But it’s the claims experience that decides whether a customer stays—or leaves for good.

According to a survey by NPS Prism, promoters are 2.3 times more likely to renew their insurance policies than passives or detractors—highlighting the strong link between customer advocacy and retention.

NPS in insurance industry is a strong predictor of customer retention. Many insurers are now prioritizing NPS to improve their claims experience.

So, what are today’s high-NPS insurers doing differently? Spoiler: it’s not just about faster payouts.

We’ve worked with claims teams that had best-in-class automation—but still had low NPS. Why? Because the process felt like a black box.
Customers didn’t know where their claim stood. They weren’t sure what to do next. And when money was at stake, silence created anxiety and dissatisfaction.

Great customer experience (CX) in claims isn’t just about speed—it’s about giving customers a sense of control through clear communication and clarity.

The Traditional Claims Journey

  • Forms → Uploads → Phone calls → Waiting
  • No real-time updates
  • No guidance after claim initiation
  • Paper documents and email ping-pong

The result? Frustrated customers and overwhelmed call centers.

The CX Gap: It’s Not Just Speed—It’s Transparency

Customers don’t always expect instant decisions. What they want:

  • To know what’s happening with their claim
  • To understand what’s expected of them
  • To feel heard and supported during the process

How NPS Leaders Are Winning Loyalty with CX-Driven Claims and High NPS

Image Source: NPS Prism

1. Real-Time Status Updates

Transparency to the customer via mobile app, email, or WhatsApp—keeping them in the loop with clear milestones. 

2. Proactive Nudges

Auto-reminders, such as “upload your medical bill” or “submit police report,” help close matters much faster and avoid back-and-forth.

3. AI-Powered Document Uploads

Single-click scans with OCR + AI pull data instantly—no typing, no errors.

4. In-the-Moment Feedback Loops

Simple post-resolution surveys collect sentiment and alert on issues in real time.

For e.g., Lemonade uses emotional AI to detect customer sentiment during the claims process, enabling empathetic responses that boost satisfaction and trust.

Smart Nudges from Real-Time Journey Tracking

For a leading insurance firm, we mapped the entire in-app user journey—from buying or renewing a policy to initiating a claim or checking discounts. This helped identify exactly where users dropped off. Based on real-time activity, we triggered personalized notifications and offers—driving better engagement and claim completion rates.

Tech Enablement

  • Claims Orchestration Layer: Incorporates legacy systems, third-party tools, and front-end apps for a unified experience.
  • AI & ML Models: For document validation, fraud detection, and claim routing, sentiment analysis is used. Businesses utilizing emotional AI report a 25% increase in customer satisfaction and a 30% decrease in complaints, resulting in more personalized and empathetic interactions.
  • Self-Service Portals: Customers can check their status, update documents, and track payouts—all without making a phone call.

Business Impact

What do insurers gain from investing in CX?

A faster claim is good. But a fair, clear, and human one wins loyalty.

And companies that consistently track and act on CX metrics are better positioned to retain customers and build long-term loyalty.

At Mantra Labs, we help insurers build end-to-end, tech-enabled claims journeys that delight customers and drive operational efficiency.
From intelligent document processing to AI-led nudges, we design for empathy at scale.

Want a faster and more transparent claims experience?

Let’s design it together.
Talk to our insurance transformation team today.

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