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Social Commerce: The Next Trend in Online Shopping

A year ago when the world was in the throes of a health crisis, social media served as an answer key in scenarios such as finding medicines, tracking the availability of hospital beds, and providing meals to the Covid patients. Social apps became a significant part of the customers’ ecosystem. Its use was not just limited to building connections but also social buying. Here users could review and buy products in real-time on these channels rather than redirected to a website or sales platform. Social commerce: the next trend in online shopping has evolved into a simple-to-use marketplace for ordinary people. It is also helping them establish their own business with the touch of a button and reach a larger audience at a low cost.

According to Accenture, social commerce will grow thrice as fast as traditional e-commerce, hitting $1.2 trillion by 2025. China will remain the most mature market and developing countries like Brazil and India will witness the highest growth. Gen Z and Millennials, who account for 62 percent of overall social commerce spending will drive this growth.

What the Digital shoppers want is a ‘Buy At The Moment’ experience.

According to Statista, the number of social media users is expected to hit nearly 4.41 billion by 2025. 

Statista Report on Social Network Users

Source: Statista

These social media-savvy digital buyers place a high value on convenience and in-the-moment experience. When it comes to purchasing decisions, they heavily rely on their social networks. Word of mouth, influencer and consumer reviews posted on social channels builds a sense of trust and an immediate desire to buy amongst Gen Z consumers.

Why social commerce is a win-win for businesses.

  1. Wider Reach : 

According to a report by Recogn, there are 157 million social commerce shoppers, accounting for 53% of total online shoppers in India and this number could hit 228 million by the end of 2022, a 45% jump from the existing user base. Companies are increasingly collaborating with well-known influencers to boost their brand visibility. Leveraging influencers’ user base, brands are successfully creating trust amongst their followers in the long run. Recently, Instagram launched a product tagging in the US that lets users tag products featured on their posts. Customers will be directed to a dedicated page where they can access information such as pricing, availability, and more by clicking on the tagged product. Product tagging would help users discover products from the people they follow and businesses expand their audience on the platform.

  1. Higher Engagement:

Global Statistics revealed that Indians spend an average of 2.36 hours per day on social media. According to another report by Statista, India has almost 239.65 million Facebook users and 230.25 million Instagram users, and 126 million Snapchat users, making it the biggest country in terms of these channels’ user base. 

World’s popular brand– L’Oreal teamed up with Facebook to introduce an AR-powered makeup try-on experience using AR for Instagram Shoppers. Snapchat partnered with MAC Cosmetics and Ulta Beauty recently to roll out an updated shopping feature “catalog-powered” shopping lens. Within two weeks, MAC Cosmetics witnessed a 17-fold increase in sales and over 1.3 million Augmented Reality (AR)-powered try-on, while Ulta saw a $6 million increase in sales and 30 million product try-on. 

  1. Personalised and Localised experience: 

According to Facebook, 54% of people surveyed said that they made a purchase either in the moment or after seeing a product or service on Instagram.

Social commerce is an important aspect of the web 3.0 ecosystem. Here the actual emphasis is on buying online things rather than buying things online. In the past two years, social channels have broadened the horizon for not just big brands but also for young and budding entrepreneurs and small firms looking to expand their business. 

A Gurgaon-based company, Bulbul has registered 4 lakh transactions with around 15 million views via video streaming and interactive chat that helps users find new products. The bulk of the content is created by local women across the country who explain multiple products and their features in various Indian languages to give local trust to the audience.

The Road Ahead

As the social world expands, companies must create a fluid customer experience to gain customer attention and loyalty. There are some hiccups along the way. With so much content available today, creating real and reliable content for users is a significant challenge for businesses. Furthermore, because of the short customer attention span, keeping their audience captivated for an extended period of time is also tricky. Innovative engagement initiatives integrated with new-age technologies will go a long way in understanding customer buying patterns and helping brands develop a space in consumers’ minds.

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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