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State of Metaverse-based ecosystems in Fin-Tech

3 minutes read

Paris Hilton has a Roblox virtual island where people can buy digital versions of her outfits. Accenture will onboard 1,50,000 new hires using Metaverse. Metaverse has been the talk of the town since Facebook changed its name to Meta. Let’s look at how metaverse-based ecosystems in Fin-Tech is transforming customer experience (CX).

Global metaverse market size will touch $678.8 billion by 2030, witnessing a CAGR of 39.4%, reveals research and markets. CB Insights’ research predicts that metaverse could represent a $1T market by 2030. Industries are working to create a reality in which the physical and digital worlds blend seamlessly. 

Where Fin-Techs are heading to in the Metaverse-based ecosystem?

European bank ABN Amro was the first to open a virtual branch in Second Life created in 2003. Earliest ventures into the metaverse were primarily motivated by branding and visibility which is now shifting to the mainstream. Metaverse application has moved beyond gamification to virtual training and life-like experiences. We’re moving towards a future where digital lives are becoming more important.

Razorfish and Vice Media Group’s new study shows that Gen Z spends more time in metaverse space than older demographics. They develop more meaningful connections to their online identities and want realistic experiences in their virtual life. For organizations, it becomes highly imperative to understand how these customers connect, interact and interface in this virtual space.

According to JP Morgan’s research, the metaverse offers opportunities to:

  • Transact – every year, $54bn is spent on virtual goods, almost double the amount spent buying music. 
  • Socialize – approximately $60bn messages are sent daily on Roblox.
  • Create – GDP for Second Life was around $650m in 2021 with nearly $80m dollars paid to creators. 
  • Own – NFT currently has a market cap of $41bn.
  • Experience – 200 strategic partnerships till date with The Sandbox, including Warner Music Group to create a music-themed virtual world.

Metaverse has limitless opportunities to offer. Let’s look at some of the top use cases of metaverse in the financial industry.

  1. Recently Lynx announced two use cases: a cryptocurrency-based game that allows players to create and earn and sell digital items with financial value, and an “enhanced remittance experience”, a digital meeting space that allows those sending money to loved ones to visit and communicate with them in a “streamlined, entertaining, economical, and secure” manner.
  2. Navi Technologies has unveiled a metaverse-based “Fund of Funds” scheme. The investors will finance Exchange-Traded Funds (ETFs), which will be used to fund metaverse-based companies. The fintech aims to invest $1 billion in total across multiple assets, with a maximum investment of $300 million in a single ETF. The company will issue a NAV unit at a face value of INR 10. For example, a customer investing INR 500 in the plan, will receive 50 units across the ETFs that Navi will be investing in.
Navi Technologies
  1.  JP Morgan is the first bank to open a lounge- Onyx in Decentraland. In the Onyx Lounge, situated in Metaiuku–a virtual replica of Tokyo’s Harajuku shopping area, a tiger roams the first floor, overlooked by a portrait of the bank’s boss Jamie Dimon. And on the 2nd floor, a person’s avatar can watch experts talk about crypto market.
JP Morgan's Onyx
  1. Korean Bank Kookmin introduced a ‘virtual financial town’ that includes three spaces: (1) The financial and business center consists of branches, public relations and recruitment booths, auditoriums, and social spaces. 

(2) The telecommuting center enhances communication and collaboration between telecommuters and office employees. 

(3) A playground for interacting.

Kookmin Banks' Virtual Financial Town

Source: donga.com/news

  1. Bank of America is the first to launch VR training in over 4,300 financial centers. They use VR headsets to practice skills like strengthen and deepen customer relationships, handle difficult conversations, and listen and respond with empathy. “Managers can also detect skill gaps and provide tailored follow-up training and customized counseling to colleagues to further boost performance using real-time statistics,” the bank says.

The Road Ahead

Decentraland operates via its own cryptocurrency called MANA and Sandbox has Sand. Somnium Space has its own asset marketplace where users can choose to ‘live forever. 

The financial sector is facing intense competition in the virtual space. Digital assets and digital currency are becoming increasingly prevalent in the metaverse. Leveraging the meta-world will help financial organizations create a continuum of experience for the users and provide more personalized and engaging interactions in the time ahead.

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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