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Speech is the next UX

“We’ve seen more progress in this technology in the last 30 months than we saw in the last 30 years. Ultimately vocal computing is replacing the traditional graphical user interface.” -Shawn DuBravac

Interface design enables humans to experience and interact with technology. Interestingly, Voice User Interface (VUI), is the ability to speak to devices and its capability, in turn, to understand and act upon users’ commands. 

Voice user interface: the next-gen of UX

Augmenting human intelligence is a lot more daunting than it looks. The difficulty of mimicking human cognition with software is showing Artificial Intelligence researchers that there’s more than one way to be “intelligent”. The rise of voice can be mainly credited to the evolution of AI and cloud computing capabilities. With machine learning and natural language processing, technology now has the ability to interpret human speech more accurately and in real-time, while also taking note of individual users’ speech tendencies.

This sans-hands method of interaction is rapidly gaining traction. With an approach that is more convenient and human-like, VUI is becoming the next generation of human-computer interaction. From asking Siri to book your appointment with the doc next Monday to asking Alexa to play your favourite show on Amazon Prime; the act of using voice commands has become increasingly natural for users.

At the Google I/O 2018 event, CEO Sundar Pichai demoed Google Duplex: A.I. Assistant calling a local business to make an appointment. The eerily lifelike phone call triggered a wave of intrigue and laughter in the 7,000-strong audience. 





Designing a Voice User Interface

Accurate natural language processing has until now existed only in the realm of science fiction. Voice represents the new pinnacle of intuitive interfaces that democratize the use of technology. However tech is still in its nascent stages and not the ultimate incarnation of the medium, but yet it’s currently a strong favourite.

For web and application designers, voice interaction, perhaps, is the biggest UX challenge since the dawn of the touchscreen age. Every voice recognition platform has a unique set of technological constraints. It is essential that you embrace these constraints when architecting a voice interaction UX.

The basic voice UX flow

Speech is the next UX the basic UX flow.

UX was always designed to make interactions as similar to the real world as can be and voice has the potential to make that a reality. UX designers must make sure they’re asking the right questions to elicit the appropriate verbal responses from users. Gender, age, inflexion, tone, accent, cadence and pace are all elements that can be used by UX designers seeking to craft a particular customer experience with their brand.

Below is the sample flow demonstrating the process of speech recognition

A more viable approach could be to prioritize and summarize the information based on known user preferences, prior to delivering an answer – in other words, doing what a normal person would naturally do in a conversation

More complex queries, at times, fall further off the cliff. Risking unpleasant interactions is something brands can rarely afford. Keeping this in mind, error messages could be crafted in a way that’s not only less annoying but also gets users back on track while presenting additional options.

Can we expect a ‘humane’ VUI?

In this age of expected instant gratification, it’s hard to imagine an average user patiently listening to their AI assistant as it narrates a laundry list of all continental restaurants one by one. We want our voice interactions to be as immediate as human alternatives.

VUI’s are extremely complex, multifaceted, and often hybrid amalgams of interaction. Voice interaction may not have garnered the same fanfare just yet. However, for the time being, the creation of a multi-model interface can ignite the furnace for an all-voice controlled interface. 

Will VUIs eventually become our primary means of interaction?

Let us know your views by commenting.

Fun fact

Celebrities are likely to find a brand new income stream from licensing not just their voices, but entire personalities as AI assistants. Sounds ridiculous? It does, but you can already pay about $10 to make your TomTom GPS nav unit speak like Snoop Dogg. Go for it!

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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