Improving customer experience makes a huge impact on your business. A better customer experience improves sales and referrals (if you make your current customers happy, they’re more likely to tell their friends and acquaintances about you). You can create your own market “niche.”

You can improve the customer journey see revenues increase as much as 10 to 15 percent. No matter the industry or sector your business falls under, all businesses can improve their customer experience in these five ways:

1. Respecting customer’s time:

A customer’s time should be valued, not your own. Can you use technology to help improve the time it takes to provide a service?

2. Understanding your customers:

What do they want? Why do they want it? How do they want it? Engage with them, ask them questions, listen to them, and simply watch them be. Observe how they interact with your business, your services, and your employees. Understand why your customers are turning to you instead of someone else. 3.

3. Reduce emotional noise:

What emotionally motivates your customers to use your service? To feel secure? Confident? Successful? Let your customers know that even on their worst days, your business is there for them.

4. Find the root cause of the problem:

Customer complaints are frustrating sometimes but also valuable. Before solving any problem, you need to figure out the problem and the reason why that problem occurred. It can surely save time, energy, money and improve your customer experience.

5. Follow-through on your promises:

If you have a mission statement or a goal, follow through on it and teach your employees how to follow through on it as well. If you can’t follow through on your mission statement, customers won’t trust you to do what’s best for them.

It is a worthwhile investment

The internet has disrupted how almost every industry sells to customers, in the insurance sector specifically, customer experience can be improved by staying ahead of the curve. The industry is always changing due to service enhancements, varying rates, and more. Keeping customers in the loop is part of providing an exceptional customer experience.

Here is another good read on 5 ways to increase customer retention.