The first day of the Google I/O 2018 consisted over 5,000 developers, designers, and managers gathered at Shoreline, Amphitheatre to witness the opening day with a keynote by Google CEO Sundar Pichai.

Let’s dive into the key announcements that were made!

Google I/O: Android P

Google launched Android P, the latest version of the operating system that runs on Android devices. The Android P beta is available for certain devices such as the Essential Phone, Google Pixel 2, Nokia 7 plus, Sony Xperia XZ2, Vivo and Xiaomi Mi Mix 2S. Users of these devices can update to Android P beta immediately. There are a bunch of features that Google added to Android P.

Shush: This feature ensures that there are no notifications coming in from your apps when your phone is turned face down.
App Dashboard: This is a dashboard that shows how much time you spend on your apps each day. This allows you to know which apps you spend so much time on.
App Timer: With the app timer, you’d get a notification when you spend more than the allocated time specified for engaging with an app.
Slices and Actions: A slice is a piece of app content and action that can be surfaced outside of the app without opening the app itself. They are UI templates that can display rich and interactive content from your app within the Google Search app.

Google I/O: AI in Google

Google AI

Google has worked hard over the last few years on improving every aspect of their products with AI and Machine Learning. This year they made some key announcements about new products and also the existing products that are improved with AI. Google announced that its research division has been rebranded to Google AI. This rebranding came as a result of Google’s continued focus on Computer vision, Natural language processing, and neural networks.

Google Assistant

The Google Assistant has been greatly improved. It will be available in 6 new voices including the voice of popular musician, John Legend. Furthermore, Google announced a new technology called Duplex, it is an AI system for natural conversations that’ll enable your Google Assistant to make conversations on your behalf like a lunch reservation at a restaurant, and setting up a meeting.

Until now every time we need the Google Assistant to do something, we usually start every conversation with Hey, Google! Now, we don’t have to do that anymore because the Google Assistant now has support for continued conversations. Google Assistant also has a new feature called Pretty Please. This feature was added to help train kids to avoid being commanding when asking for favors. With the new Pretty Please feature, kids can be taught to always make polite requests.

Google Lens

The Google Lens is also updated with some amazing new features. Now, Google Lens allows you copy-paste text from a photo in the real world to your phone. It also provides the ability to take a photo and instantly provide information about the objects and landmarks in the photo. Google Lens introduced Style Match. With Style Match, you could take a photo of a fashion item such as a shirt, blouse, shoe, or a fancy lamp. Once captured, a blue dot appears on the photo. Tap the dot, and Google Lens will provide lists of items similar to it. What a time to be alive!

Google Maps

Google announced better navigation for Google Maps aided by AI. The Google Maps was difficult for users that are not familiar with the North, South, West, East form of directions. The new Google Maps provides a street view with a very obvious direction sign. With Google Assistant in navigation in Google Maps, it provides users a better description of routes. It also adds a navigation animal that allows the map user quickly identify the route to take.

Google News

Google is keen on getting users a seamless way of catching up with news all over the world. Google is rolling out a new AI improved version of the Google News product that provides an great way to catch up with events around the world. This improved product replaces Google Play Newsstand and Google News app. It will be available on Android, iOS and the web in 127 countries by next week.

Stay tuned for more updated from Google I/O 2018!!

Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

By : Team Mantra

Published on Jul 15, 2025

Healthcare mobile app Sales App

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up.

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

— Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

Paper-based reporting: Slows down data consolidation and misses real-time insights
Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
Inconsistent feedback loops: Managers struggle to coach and support reps effectively
Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams.

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem.

The Challenge:

Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction.
Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks.
Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed.
Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication.

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

2x faster prescription fulfillment, reducing wait times and improving patient experience
27% reduction in stock-out incidents through real-time alerts and inventory visibility
81% reduction in manual errors, thanks to automation and real-time dashboards
Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

CRM systems for lead and pipeline tracking
HRMS for leave, attendance, and performance sync
LMS to deliver ongoing training
Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey.

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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