After the entry of technologies in finance sector – FinTech. Insurance sector is ready to make a buzz about it. The term – InsurTech, a combination of words insurance and technology, as a segment is sure to gain the attention of innovators in the coming years.

Artificial Intelligence, Machine Learning and Blockchain technologies will be the hottest technologies to watch in insurance sector. All these technology interventions are helping the insurance sector to offer customer-oriented solutions managing price, risk, cost and customization.

According to a report from Questex, Insurtech might take home 86 million policies by 2022.

Insurance sectors are increasingly investing in latest technologies in order to improve their customer experience. The investment in AI applications has increased from $4.0 billion(2015) to $5.0 billion(2016).

Let’s take a look on benefits and use case of these technologies.

Artificial Intelligence/Machine Learning:

AI/ML can help tremendously in insurance sector with payment of premiums and claims, insurance has much to do in terms of customer engagement.

Use cases of AI/ML

Claim management : Claims management can be augmented using machine learning techniques in different stages of the claim handling process. By leveraging AI and handling massive amounts of data in a short time, insurers can reduce the overall processing time.
Marketing and Customer experience: Improving the customer experience by using customer data, usage and demographics.
Telematics: Telematics that helps in gathering the history of speed, turning and braking patterns, distance, time of day and many such things could assist in judging drivers are driving capability and issue an insurance policy accordingly.

Blockchain:

Blockchain/Bitcoin has the great potential to bring the revolution in finance and insurance industry. Blockchain is going to change the way that data is processed and the way investments are handled.

The potential use cases of blockchain, i.e. Distributed Ledger Technology (‘DLT’), anonymised processing, immutable, encryption.

1 . Decentralized cloud storage across the network.

2. HR Management – Resume Authentication for job hunters. Background verification without using third party consultancies.

3. Supply Chain Management & Transparency – Banks and insurers can create performance management programs to increase engagement

4. Vehicle Leasing system – Complex vehicle supply chain management can be done using Blockchain and smart contracts

Takeaway:

Let’s take this opportunity to explore new dimensions of the business and let robotics take the command. Its time to say good – bye to the age- old processes and welcome to the whole new world of technologies in insurance.

NPS in Insurance Claims: What Insurance Leaders Are Doing Differently

By : Divyanjali Gupta

Published on Jul 24, 2025

Customer Experience CX Insurance NPI In Insurance

Claims are the moment of truth. Are you turning them into moments of loyalty?

In insurance, your app interface might win you downloads. Your pricing might drive conversions.
But it’s the claims experience that decides whether a customer stays—or leaves for good.

According to a survey by NPS Prism, promoters are 2.3 times more likely to renew their insurance policies than passives or detractors—highlighting the strong link between customer advocacy and retention.

NPS in insurance industry is a strong predictor of customer retention. Many insurers are now prioritizing NPS to improve their claims experience.

So, what are today’s high-NPS insurers doing differently? Spoiler: it’s not just about faster payouts.

We’ve worked with claims teams that had best-in-class automation—but still had low NPS. Why? Because the process felt like a black box.
Customers didn’t know where their claim stood. They weren’t sure what to do next. And when money was at stake, silence created anxiety and dissatisfaction.

Great customer experience (CX) in claims isn’t just about speed—it’s about giving customers a sense of control through clear communication and clarity.

The Traditional Claims Journey

Forms → Uploads → Phone calls → Waiting
No real-time updates
No guidance after claim initiation
Paper documents and email ping-pong

The result? Frustrated customers and overwhelmed call centers.

The CX Gap: It’s Not Just Speed—It’s Transparency

Customers don’t always expect instant decisions. What they want:

To know what’s happening with their claim
To understand what’s expected of them
To feel heard and supported during the process

How NPS Leaders Are Winning Loyalty with CX-Driven Claims and High NPS

1. Real-Time Status Updates

Transparency to the customer via mobile app, email, or WhatsApp—keeping them in the loop with clear milestones.

2. Proactive Nudges

Auto-reminders, such as “upload your medical bill” or “submit police report,” help close matters much faster and avoid back-and-forth.

3. AI-Powered Document Uploads

Single-click scans with OCR + AI pull data instantly—no typing, no errors.

4. In-the-Moment Feedback Loops

Simple post-resolution surveys collect sentiment and alert on issues in real time.

For e.g., Lemonade uses emotional AI to detect customer sentiment during the claims process, enabling empathetic responses that boost satisfaction and trust.

Smart Nudges from Real-Time Journey Tracking

For a leading insurance firm, we mapped the entire in-app user journey—from buying or renewing a policy to initiating a claim or checking discounts. This helped identify exactly where users dropped off. Based on real-time activity, we triggered personalized notifications and offers—driving better engagement and claim completion rates.

Tech Enablement

Claims Orchestration Layer: Incorporates legacy systems, third-party tools, and front-end apps for a unified experience.

AI & ML Models: For document validation, fraud detection, and claim routing, sentiment analysis is used. Businesses utilizing emotional AI report a 25% increase in customer satisfaction and a 30% decrease in complaints, resulting in more personalized and empathetic interactions.

Self-Service Portals: Customers can check their status, update documents, and track payouts—all without making a phone call.

Business Impact

What do insurers gain from investing in CX?

A faster claim is good. But a fair, clear, and human one wins loyalty.

And companies that consistently track and act on CX metrics are better positioned to retain customers and build long-term loyalty.

At Mantra Labs, we help insurers build end-to-end, tech-enabled claims journeys that delight customers and drive operational efficiency.
From intelligent document processing to AI-led nudges, we design for empathy at scale.

Want a faster and more transparent claims experience?

Let’s design it together.
Talk to our insurance transformation team today.

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