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Technologies to transform the vehicle insurance industry

The importance of Insurance cannot be understated, and it is essential for everyone. So, it should be available for the users easily.  The insurance companies are adopting digital transformation to alleviate the difficulties that insurants often face in the processing of their claims. Vehicle insurance industry is one of the most expensive insurance sectors, and as a result, many Insurtech companies are coming up with ideas to lower the overall expenses. Startups offering Insurtech services are revolutionizing the complete insurance process and developing solutions that create a level of transparency between the insurers and the clients.

Several technologies are now implemented for easing the vehicle insurance policies and claims.  Telematics is one of the most sought technologies that is being used by the auto insurers. It collects the driving details of the driver and creates a profile based on his driving patterns. It is an essential step as it helps to design a customized auto insurance policy and determine the premium. The vehicle owners pay only the premium that is designated for their respective policy and might escape the coverage costs. With continuous monitoring of the vehicles vitals and other details, they can be prompted about their pending servicing or send notification in case of rash driving or accident prone areas.

The anti-theft devices can also help the users to protect their vehicles again theft. If a user has pre-installed anti-theft devices like the steering wheel lock, alarms, immobilizer then it can lower his premium costs when he buys any car insurance policy. There is also ESC(electronic stability control) system that is capable of determining any abrupt pressure on the brake pads and prevents the accidents that can happen due to rolling over the wheels.

Technologies will keep transforming the auto insurance industry and make it economically efficient for insurers as well as insurants. The insurance products are now created smartly keeping in mind the requisites of both the parties.

The technologies around Insurtech services will be capable of doing the following:

    Prevent accidents by analyzing the real-time situations and sending prompts to the driver.

    Faster processing of insurance claims.

    Chatbots to provide immediate answers to customer queries.

    A one-size-fits-all model will be replaced by a customized solution tailored as per the requirements of the insurant.

    Applications that can help users to compare various policies and find the one that best suits them.

    Data collection to see the high-risk zones and simulating the program according to it. 

The relevance of Blockchain:

The blockchain is one blooming technology that can be implemented in any industry and insurance is no exception. Blockchain in car insurance can speed up the process of verifying claims based on pre-defined conditions and smart contracts. 

Impact of social media:

In today’s age if we do not count social media channels on our list, then it will be unfair. With each one of us being an avid social media user it serves as an excellent platform for customer related queries and complaints. Insurance providers need to be more responsible with their promises because of the impact of social media. They cannot turn away from providing an insurance cover as they have to maintain their brand loyalty and online presence.

These were few of the technologies that are impacting the auto insurance industry, and with the passage of time, it will become even more advanced. More and more applications are being introduced by insurance companies to ease the process of vehicle insurance. And the best part about them is that they are urging the people to drive safe and improve their driving habits. Yes, technology cannot put an end to the accidents, but it can surely alleviate them.

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Bringing Interfaces to Life: The role of animation in UI and UX

Interfaces are everywhere. The user experience encompasses the overall experience a user has while interacting with a product or service. Animation, in the context of UI and UX design, involves adding motion to these visual elements to create a more engaging and intuitive user experience. Animation may serve a functional purpose by guiding users or providing feedback.

Think of motion as a design tool in your UX journey. It should help achieve the user’s goals or contribute in some way to enhance the experience. Animation shouldn’t be distracting or excessive. In other words, if it gets in the way of the user accomplishing a task or takes up more seconds for what should be a quick task, then it becomes unnecessary and annoying.

One common example of animation in UI design is the loading spinner. Instead of staring at a static screen while waiting for a page to load, a spinning animation lets users know that something is happening in the background. This simple animation helps manage user expectations and reduces frustration.

Introducing animations to the interface serves a psychological purpose as well. One aspect involves ensuring users remain informed throughout their interaction, minimizing ambiguity. Uncertainty can lead to user anxiety; for instance, if a page is loading without any interface feedback, incorporating a micro animation can be beneficial in providing reassurance. Although not all problems may need animations, adding them increases their appeal.

In recent years, several applications have pushed the boundaries of animation in UI and UX design. One notable example is the Duolingo app, which uses playful animations and interactive elements to make language learning fun and engaging. Interactive animations can gamify the user experience, making mundane tasks more engaging and Duolingo has used this to its advantage. Another example is the Headspace app, which employs calming animations and transitions to create a serene user experience. 

Let’s look at Duolingo’s application which embraces animation to engage the user’s attention. It keeps users hooked and gives them the comfort of gamification. This not only makes the information more visually appealing but also helps users quickly understand the current stage. It keeps the user hooked throughout the level with its cute animations.

Credits: Kim Lyons 

Additionally, captivating animations can also serve to promote and enhance the appeal of your product. 

Micro-animations extend beyond just the gamification of applications; they can also be leveraged to enrich the aesthetics and express the essence of your product. They contribute to making your website feel more alive and interactive, elevating the overall user experience.

UI/UX

In essence, animation in UI and UX design is not merely about adding visual flair, it’s about creating meaningful interactions that enhance user engagement and satisfaction. From improving usability to expressing brand identity and personality, animation has the potential to transform digital interfaces into dynamic and memorable experiences. Whether it’s guiding users through a process or providing feedback animation, it has the power to elevate the overall user experience. Next time you witness animation appreciate the magic that brings it to life, you might just be amazed by its impact.

About the Author: 

Shivani Shukla is a Senior UI & UX designer at Mantra Labs. It’s been a while since she started her journey as a designer. Updating her knowledge and staying up to date with the current trends has always been her priority.

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