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TOP 10 INNOVATIVE INSURANCE PRODUCTS OF 2019

6 minutes 9 seconds read

We are witnessing the slow but sure, uberization of insurance. Insurers now more than ever, need big data-driven insights to assess risk, reduce claims, and create value for their customers. The industry is abuzz with a steady influx of new innovative products, deriving value in areas that were previously untapped.

Processes like faster KYC verification and onboarding, automated underwriting, virtual claims adjusting, to name a few have become hot commodities within the last year. With AI-assisted technologies improving functionality, reducing real-time data fraud or meddling; insurers are creating custom-fitted coverages for the end-user.

For example, AI-powered underwriting solutions are already saving up to 97% of the time and resources that were traditionally required, enabling the corporate underwriter to specialize in cases that require deeper thought and analysis.

According to a recent CB Insights report, here’s what’s next for P&C Insurance.

The general insurance industry in India alone is valued at US$ 21B in 2019, growing at 13% CAGR over the next 5 years, and is expected to touch US$ 57B by 2025. Customer’s coverage expectations in the subcontinent have shifted toward desires of flexible insurance products that more closely match their lifestyle needs. These trends across the APAC landscape mirror the changes being witnessed in more advanced insurtech markets across Europe and North America.

Keeping customers primed at the centre of insurance innovation, here’s a look at the top ten most game-changing products in insurance today (in no particular order)

  • Splitsurance: Allianz Suisse used KASKO’s cloud-based insurance lifecycle platform to create and run a new type of insurance product – splitsurance. The offering targets university students in Switzerland, who live in a ‘flatshare’. Customers can get a liability cover, insure up to three high-value items of their choosing and also get discounts if their flatmates decide to join. Users can manage and update their cover autonomously through an after-sales customer portal.  
  • CUVVA: Cuvva provides hourly car insurance. In the mobile app, you simply enter the registration number and approximate value of the car you are borrowing from a friend or family member, choose the time you want to be covered for, take a picture of the car and Cuvva will get you an instant quote. Cuvva integrates with Facebook so that you can see which of your friends have cars to borrow. Cuvva queries various data sources to check driving licence data, the Claims and Underwriting Exchange and automated fraud protection to verify coverage quicker than legacy players can.

  • Digital Risks: DigitalRisks is an insurance specialist built for tech companies, offering a flexible, pay monthly Insurance-as-a-Service model. A founder could start out by protecting their laptop and end up with employer liability insurance and insurance against data breaches as the company grows.

  • Back Me Up: Back Me Up is an offshoot of Ageas. Their unique proposition is to be a parental-like cover for young people and students. For £15, one can insure their three most valuable items (eg: laptop, mobile), that also includes theft loss and worldwide travel insurance, plus there are no annual contracts.

  • Mango: The Mexico-based life and retirement insurance intermediary, allows users to obtain life insurance “in minutes.” They are pioneers in Mexico, who use technology to streamline every interaction you have with your insurance, avoiding unnecessary paperwork and confusing coverages. They have intelligent bots at work to answer insurance related queries, plus their UI is outstanding.

  • Bought By Many: The UK-based startup is a free, members-only service that helps users to find insurance for the not so common things in life. They offer pet, travel, car, bike, shoes, gadgets, home insurance covers and more. Members save an average of 18.6%. The company negotiates discounts directly with insurers for the clients’ unique situations.  

  • Dad Cover: The product is uniquely propositioned for Dads looking to get life insurance and financially protect their families. They’re full-sized professional financial planning firms, working with life insurance specialists.  Using a streamlined service, one can get a free quote after a quick chat with their DadBot, then one of their associated FCA registered advisers will talk you through your needs, answer all your questions and give you proper independent advice on what’s best to help protect your family.

  • Go Girl: GoGirl is a woman-only drivers insurance, that rewards good drivers with lower premiums. The insurance cover also includes a free courtesy car when your car is in for repairs, legal cover, child car seat, personal accident and windscreen cover. The company also insures your handbag and its content if it is stolen from the car. A free quote is available in minutes, and the whole transaction can be completed online.

  • Safety Wing: The “Insurance for Nomads” via SafetyWing is travel insurance that’s creating a safety net for online freelancers and entrepreneurs. The company offers coverage – up to $250k via Tokio Marine HCC – for unexpected illness or injury, including eligible expenses for the hospital, doctor or prescription drugs. They plan to extend their products to medical travel insurance in the near future.

  • Vlot: The Vlot platform provides life risk analysis and coverage solutions that smoothly adjust to your changing life situations. If you meet unexpected changes in your life, such as moving to a new city, getting married, or loss of a job – you can adjust your life risk coverage accordingly and never be over or underinsured. You only pay for what you really need in your current life situation, and control the premiums as and when dynamic changes occur.  

Special mention:

Fizzy: Fizzy is a revolutionary web & mobile insurance cover for flight delays of 2 hours or more. Developed by AXA, with Fizzy you combine the benefits of a startup and the insurance knowledge of a global insurer. They offer a one-shot coverage tailored to your own flight route, with automatic compensation in case of a delay, with no exclusions. You can purchase fizzy in 4 clicks at any time after your flight ticket has been purchased, up to 5 days prior to departure.

As customer tastes continue to evolve, the future looks promising for the state of innovation, while insurers align their offerings in lieu of the demand for newer insurance products.

The marketplace of insurance ideas is already a reflection of the changes customers want to see from their insurance providers, with young insurtechs being instrumental in bridging those unmet need-gaps, and bringing out positively unique insurance coverages for the average consumer.

(Note: The products highlighted here are not rank-based and are not indicative of the ‘best’ insurtech products available today. For more analysis on Insurtech products such as those from Lemonade, Trov etc. – which are not included here, read our blog on the Adoption of Chatbots across Insurance.)

webinar: AI for data-driven Insurers

Join our Webinar — AI for Data-driven Insurers: Challenges, Opportunities & the Way Forward hosted by our CEO, Parag Sharma as he addresses Insurance business leaders and decision-makers on April 14, 2020.

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CX Innovations in Healthcare: Doctor Engagement Strategies in the USA

The importance of customer experience (CX) in healthcare cannot be overstated. A positive CX is crucial not only for patient satisfaction but also for the overall efficiency and success of healthcare providers. One critical aspect of CX in healthcare is doctor engagement, which refers to the strategies and practices used to involve doctors in the healthcare delivery process actively.

Doctor engagement is essential for several reasons. Firstly, engaged doctors are more likely to be committed to their work, leading to better patient care and outcomes. Secondly, effective doctor engagement can improve communication and collaboration among healthcare professionals, enhancing the quality of healthcare services. Finally, engaged doctors can provide valuable insights and feedback, helping healthcare organizations to continuously improve their services and adapt to changing patient needs.

State of Doctor Engagement: Pre-Innovation Era

Traditionally, doctor engagement in healthcare was primarily focused on face-to-face interactions and personal relationships. Doctors were engaged through regular meetings, conferences, and direct communication with hospital administrators and other healthcare staff. While these methods were effective to some extent, they had several limitations.

One major limitation was the lack of scalability. As healthcare organizations grew and the number of doctors increased, it became challenging to maintain the same level of personal engagement with each doctor. Additionally, traditional engagement methods were often time-consuming and resource-intensive, making them unsustainable in the long term.

Another limitation was the lack of data-driven insights. Traditional engagement practices relied heavily on anecdotal evidence and personal experiences, which did not always provide a complete or accurate picture of doctor engagement levels. This made it difficult for healthcare organizations to measure the effectiveness of their engagement strategies and identify areas for improvement.

Furthermore, the pre-innovation era of doctor engagement often lacked customization and flexibility. Engagement strategies were typically one-size-fits-all, failing to account for the diverse needs and preferences of individual doctors. This lack of personalization could lead to disengagement among doctors who felt that their unique contributions and perspectives were not being valued.

Emerging Problems and the Need for Innovation

As the healthcare industry continued to evolve, several emerging problems highlighted the need for innovation in doctor engagement strategies. One significant issue was the increasing complexity of healthcare delivery. With advancements in medical technology and the growing diversity of patient needs, doctors were required to navigate more complex treatment options and care protocols. Traditional engagement methods often fell short in providing the support and resources needed to manage this complexity effectively.

Another problem was the rising demand for healthcare services, fueled by factors such as an aging population and the prevalence of chronic diseases. This increased demand put pressure on doctors, leading to burnout and dissatisfaction. Without effective engagement strategies, healthcare organizations struggle to retain skilled doctors and maintain high levels of patient care.

The digital transformation of healthcare also posed challenges for doctor engagement. The adoption of electronic health records (EHRs), telemedicine, and other digital tools required doctors to adapt to new ways of working. However, the lack of proper training and support for these digital tools often led to frustration and resistance among doctors, hindering their engagement.

Moreover, the shift towards value-based care, which focuses on patient outcomes rather than the volume of services provided, required a more collaborative approach to healthcare. Traditional doctor engagement methods were not always conducive to fostering teamwork and shared decision-making, making it difficult to align doctors with the goals of value-based care.

These emerging problems underscored the need for innovative solutions that could address the changing dynamics of healthcare delivery and support effective doctor engagement in the modern era.

Innovative Solutions: Transforming Doctor Engagement

In response to these challenges, a range of innovative solutions emerged to transform doctor engagement in healthcare. One key innovation was the development of digital platforms and tools designed specifically for doctor engagement. These platforms provided a centralized hub for communication, collaboration, and access to resources, making it easier for doctors to connect with their peers and stay informed about the latest developments in their field.

Another significant innovation was the use of data analytics and artificial intelligence (AI) in doctor engagement. By analyzing data on doctor behavior, preferences, and performance, healthcare organizations could gain insights into what drives doctor engagement and tailor their strategies accordingly. AI-powered tools could also help identify patterns and trends in doctor engagement, enabling proactive interventions to prevent disengagement.

Gamification techniques were also applied to doctor engagement, leveraging the principles of game design to make engagement activities more interactive and rewarding. For example, doctors could earn points or badges for participating in training sessions, contributing to research, or achieving certain performance metrics. This approach helped to motivate doctors and make engagement more enjoyable.

In addition, there was a growing emphasis on personalized engagement strategies that recognized the individual needs and preferences of doctors. Personalized communication, tailored training programs, and flexible engagement options allowed doctors to engage in ways that suited their unique circumstances and preferences.

These innovative solutions represented a significant shift in how healthcare organizations approached doctor engagement. By leveraging technology, data, and personalization, they could create more effective and sustainable engagement strategies that address the challenges of modern healthcare delivery.

To illustrate the impact of these innovative solutions, let’s examine some case studies of healthcare organizations that have successfully implemented new doctor engagement strategies:

Digital Collaboration Platform

A large hospital system introduced a digital collaboration platform for its doctors. This platform allowed physicians to easily communicate with each other, share knowledge, and access patient information securely. As a result, the hospital saw improved coordination among doctors, leading to better patient outcomes and increased doctor satisfaction. A real-world example can be given of Connect2Clinic, a doctors’ portal developed by Mantra Labs for Alkem Labs. The solution allows doctors to manage their patients efficiently with lots of handy features and effectively run operations. It is a complete clinic management solution.

AI-Driven Feedback Tool

Another healthcare provider implemented an AI-driven tool that collected and analyzed feedback from doctors in real time. This tool helped identify areas for improvement in hospital operations and doctor support services. By addressing these issues promptly, the healthcare provider was able to enhance doctor engagement and reduce turnover rates.

Personalized Learning Programs

A specialty clinic developed personalized learning programs for its doctors, offering courses and resources tailored to their interests and career goals. This approach led to higher participation rates in training programs and a more engaged medical staff who felt valued and supported in their professional development.

Challenges and Considerations in Implementing Innovations

While innovative solutions for doctor engagement offer numerous benefits, healthcare organizations may encounter challenges in their implementation. Here are some key considerations:

  1. Resistance to Change: Doctors, like any other professionals, may resist new technologies or processes. Addressing concerns, providing adequate training, and demonstrating the value of innovations are crucial steps in overcoming resistance.
  2. Integration with Existing Systems: New engagement tools must seamlessly integrate with existing healthcare systems, such as EHRs, to avoid disruption and ensure smooth operation.
  3. Data Privacy and Security: With the increased use of digital platforms, protecting patient and doctor data is paramount. Healthcare organizations must adhere to strict data privacy regulations and ensure robust security measures are in place.
  4. Cost and Resource Allocation: Implementing new technologies can be costly. Organizations must carefully plan their budgets and resources to support the adoption of innovative engagement strategies.
  5. Measuring Impact: It’s essential to have metrics in place to evaluate the effectiveness of engagement initiatives. Regular monitoring and adjustment of strategies based on data are necessary for long-term success.

Future of Doctor Engagement in Healthcare

Looking ahead, the future of doctor engagement in healthcare is likely to be shaped by ongoing technological advancements and evolving healthcare needs. Here are some potential trends:

  1. Increased Use of Telemedicine: The COVID-19 pandemic has accelerated the adoption of telemedicine. This trend is expected to continue, offering new opportunities for engaging doctors remotely.
  2. Personalized Engagement Platforms: As technology advances, we can expect more sophisticated platforms that offer personalized engagement experiences for doctors, tailored to their individual needs and preferences.
  3. Collaborative Healthcare Ecosystems: The future may see more integrated and collaborative healthcare ecosystems, where doctors, patients, and other stakeholders are closely connected through digital platforms, enhancing engagement and communication.
  4. Focus on Well-being: With growing awareness of doctor burnout, future engagement strategies may place a greater emphasis on supporting doctors’ well-being and work-life balance.
  5. Leveraging AI and Machine Learning: These technologies will continue to play a significant role in analyzing engagement data, predicting trends, and providing insights for improving doctor engagement strategies.

As healthcare continues to evolve, staying ahead of these trends and adapting engagement strategies accordingly will be crucial for healthcare organizations seeking to foster a highly engaged and motivated medical workforce.

Doctor engagement is a critical component of delivering high-quality healthcare. As the healthcare landscape evolves, so too must the strategies for engaging doctors. The innovations discussed in this blog, from digital collaboration platforms to personalized learning programs, offer promising solutions to the challenges of doctor engagement in the modern era.

The success stories and data presented highlight the tangible benefits of these innovative strategies, including improved patient outcomes, increased doctor satisfaction, and enhanced operational efficiency. However, healthcare organizations must navigate challenges such as resistance to change, data privacy concerns, and the integration of new technologies with existing systems.

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