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“You can only make it once but you can make it better as many times as you need”
Clients rarely arrive at a design firm with a detailed project roadmap in hand. Instead, they have a hazy idea of what they require – make it pop, bring a wow factor, make it look good, and so on. In such cases, the designer’s main challenge is to get into the clients’ heads and create things exactly how they want the product to look, even if the clients themselves lack understanding.
The best way to ensure your design is a perfect fit is to work in iterations. This allows us to create a solution that satisfies the client and meets the needs of the customer.
Iteration, the most fundamental concept in design
In its most basic form, iteration is simply a series of steps that you repeat, tweaking and improving your product each time. With every repetition, iteration aims to move a little bit closer to the optimal situation. As designers, we are always looking to improve on the current design approach and this is where an iterative design process comes in handy.
You can think of the iterative design process as a continuous cycle of prototyping, testing, and making adjustments and refinements – it is an ongoing, incremental process leading to the best possible outcome.