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Cyber Insurance In India

With the rise of digital technologies and platforms, cyber threats such as data breaches, social media scams, and ransomware have increased. In India, CPR reported an 18% increase in weekly cyber attacks in Q1, ’23. 

In such tumultuous times, cyber insurance has become important to mitigate these risks and protect themselves against potential losses.

What is Cyber Insurance? 

Cyber insurance is a policy designed to protect individuals and businesses against losses from cyber attacks or data breaches. They usually cover a range of costs associated with a cyber attack, including investigating the attack, restoring lost data, and providing notification to affected parties. 

Why does India need to adopt Cyber Insurance?

In India, cyber threats loom large, with each organization facing an average of 2100 attacks weekly in 2023.   

The threats have risen in recent years, driven by the increasing use of digital technologies, a growing number of internet users, and a lack of cybersecurity awareness. 

Here are some of the most common cyber threats faced by individuals and businesses in India:

  1. Malware: Malware is a software designed to harm computer systems or steal sensitive information. 
  2. Ransomware: Ransomware is malware that locks down a victim’s computer or files and demands payment for the data release.
  3. Phishing: Phishing attacks involve using fraudulent emails, text messages, or websites to trick users into giving away PII such as passwords or credit card numbers. 
  4. Social engineering: Social engineering attacks involve manipulating human behavior to gain access to sensitive information or computer systems. Examples include pretexting, baiting, and quid pro quo attacks. 
  5. Cyber espionage: The use of hacking techniques to steal sensitive information from government organizations, businesses, or individuals. 

What are the various types of cyber insurance available in India?

Cyber insurance is still a relatively new concept in India, and as of now, the penetration of cyber insurance in India is low. However, there is a growing awareness of insurance in organizations. According to a recent report by PwC India and the Data Security Council of India (DSCI), India’s cyber insurance market is expected to grow at a CAGR of 35% from 2021 to 2025. 

Cyber insurance policies are classified into various types as per the coverage they provide: 

A. Data breach coverage – Data breach coverage can help cover the costs associated with investigating the breach, notifying affected parties, providing credit monitoring services, and restoring lost data.

In India, ICICI Lombard is a prominent company covering this breach and business interruption coverage. 

B. Cyber extortion coverage – Cyber extortion is an attack where attacker threatens to harm an individual or business unless the ransom is paid. In these attacks, the attacker may threaten to release sensitive information, disable computer systems, or launch a distributed denial of service (DDoS) attack.

One example of an Indian insurance company that provides cyber extortion coverage is HDFC ERGO. Their cyber insurance policy covers losses resulting from cyber extortion, including the costs associated with ransom payments, hiring a security consultant, and crisis management expenses.

C. Business interruption coverage – Business interruption coverage can provide financial assistance to businesses that experience a cyber attack causing their systems to go offline and preventing normal business operations.

Other common insurances include Liability coverage, Crisis management coverage, Legal coverage, and Social engineering fraud coverage. 

Cyber Insurance Market in India 

Globally, the cyber insurance market is expected to grow at a CAGR of 27% from 4.2 billion USD to 22.8 billion USD from 2017 to 2024. In India, it remains at a nascent stage. However, with growing awareness, the penetration has seen a substantial Y-o-Y increase. 

As Mantra Labs recently worked with India’s largest private insurance company to improve their cyber insurance journey, we understood that the key focus was to be on ensuring customers understand the risks involved and the impact of various benefits/add-ons provided. 

In order to improve the offtake, insurers need to focus on customers’ digital experience while selecting an insurance plan. 

Some of the prominent insurance companies offering cyber insurance include – 

  1. HDFC Ergo
  2. Bajaj Allianz
  3. ICICI Lombard
  4. Tata AIG
  5. Reliance General

How to Select the Right Cyber Insurance Policy in India 

Choosing the right cyber insurance policy is a key decision for businesses in India. Here are some factors to keep in mind:

  1. Coverage: Businesses should look for a policy that covers a range of cyber risks, including data breaches, cyber extortion, and business interruption.
  2. Policy limits: It’s essential to understand the limits of your cyber insurance policy, including the amount of coverage it provides and any deductibles or exclusions that may apply. 
  3. Cost: Cyber insurance policies can vary widely in price, so it’s critical to consider the cost of the policy to the coverage it provides. Look for a policy that offers good value for the cost.
  4. Reputation: When choosing a cyber insurance policy, it’s essential to consider the insurance provider’s reputation. Companies should prefer a credible insurer with a good customer service team.
  5. Risk management services: Many cyber insurance policies come with risk management services and resources that can help businesses identify and mitigate cyber risks. Look for a policy that includes these types of services.
  6. Claims process: Finally, it’s key to understand the claims process for your cyber insurance policy. 

Choosing the right cyber insurance policy requires careful consideration of these factors to ensure your business is adequately protected against the growing threat of cyber attacks.

India accounts for just 5% of the global cyber insurance market. However, the future is promising.

As the market for cyber insurance in India grows, we expect to see more innovative policies and risk management services to help businesses prevent and respond to cyber incidents.

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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